For someone who's not yet running for mayor, Adam Giambrone certainly has his campaign in high gear. In an attempt to pump up the hype surrounding his upcoming "Celebrate Toronto" party -- AKA the announcement of his official decision to run for mayor -- he's taken to YouTube with a mildly amusing series of spoofs. References range from David Miller to Taxi Driver in the approximately minute-long clip.

But will this approach endear him to younger voters, as is so clearly intended?

That's a tough call. While I find the video more embarrassing than funny, I've always admired those who can poke fun at themselves. There's a certain confidence in such humour.

And with Giambrone's recent announcement of initiatives designed to improve TTC customer service, he's definitely making an effort to hit the ground running. No one's about to accuse him of campaign-apathy.

But the problem is that it all seems so transparent.

What do you think? Is this an appropriate strategy for someone who aims to be our next mayor?