20070411_yongedundas.jpg

Dundas Square, Meet Toronto Life Square

Love it or hate it, the Metropolis on the north side of Dundas Square is going to be part of the city for a long time. Not to be outdone by every other square inch of the intersection, the building has sold its naming rights, and, in an odd twist of fate, may have done so in a manner that actually contributes to the area's sense of place. The rights were purchased by Toronto Life, which means there will be at least once space in the square that is, you know, reflective of Toronto.

The building will be called Toronto Life Square, which hopefully won't give the impression that life in Toronto is ugly and for sale. Since the word "square" is part of the name, I also hope it doesn't end up becoming synonymous with Dundas Square, thereby overriding the one name in the entire area that's derived from a public space instead of a corporation.

Set to open in the fall, Metropolis features 20 000 square feet of outdoor signage, and will also be home to the Canadian Music Hall of Fame.

Image from Metropolis.ca


Join the conversation Load comments

Latest in City

This is how much the Toronto skyline has changed since 1879

IKEA has been giving away hundreds of free Christmas trees in Toronto

The history of Speakers Corner in Toronto

People in Toronto raise money to give man living on sailboat a place to dock for winter

This is how people in Toronto used to get their news in the 1800s and 1900s

The longest and shortest TTC subway stops

This secluded forest in Toronto is perfect for a nature stroll

One of Toronto's most colourful bridges is being demolished