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Fully Loaded at the Auto Show

Last year my friend, actor and indie filmmaker Brett Reason, shot and cut a short video which followed four car junkies (including himself) getting wasted and heading to the auto show. Their goal? See how long they could sit in the Mercedes S550 before someone kicked them out. After he showed me the piece, we debated what the name of it should be. He thought Loaded at the Auto Show would be good, I figured Fully Loaded would be more slick. It was his bit, so he won.

Brett called a couple days ago to tell me what the slogan is for this year's show - it's Fully Loaded. I'm not sure if he was more excited that we nailed their ad slogan before they did or just because the show would be starting today, either way he got me hyped to go and I'm no car buff.

While him and his buddies cruise the fast car corner I might see what's new in hybrids. If you're still driving an old jalopy maybe you should check it out too - Metro recently reported that the biggest emissions (up to 37 times the normal amount) can come from cars 20 years old and up.

Scrap watching the auto show's promotional vid on their site, there's nothing innovative about it. Instead, amuse yourself with a little dark humour at theigloo, where you too can get Fully Loaded at the Auto Show.

photo: Richard Tamayo


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