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Victoria's Dirty Secret, All Cleaned Up for the Party: ForestEthics


Clad in a black bustier and angel's wings, the model poses in front of a clearcut with a chainsaw. "Victoria had a dirty secret," reads the text. The background image behind her alternates with one of lush green hills sloping toward a clear blue lake at sunset. "On December 6th, we cleaned it up."

Last month's victory for Victoria's Dirty Secret, a project of ForestEthics, is cause for celebration indeed. The nonprofit broke new ground on forest-friendly printing when they reached a landmark agreement with Limited Brands, the company that produces the Victoria's Secret catalogue. The green changes for the catalogue include a commitment to phase out the use of pulp made from endangered forests and western Canada's Boreal forest, and another to using recycled (including post-consumer waste) and FSC paper for their massive North American mailing campaigns.

Whether or not you remember all that news and talk, ForestEthics welcomes you to the NOW Lounge tomorrow evening (Jan. 24) from 6-8 p.m. for the Toronto celebration of this shift (SF, Vancouver and Edmonton have already raised a glass), which the org. hopes will serve as a leading example for similar corporations when it comes to consuming natural resources. Join the fun bunch for a sip, a nosh (they'll have hors d'Å“uvres on hand) and a hello. You might even meet ForestEthics superstar Program Director Tzeporah Berman, one of the presenters at last summer's annual IdeaCity conference -- where she was listed alphabetically online next to the Dark Lord, former newspaper magnate Conrad Black. Things that make you go hmmm ... (instead of "timber!")


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