20060928-baddriving2.jpg

City Gets a Sense of Humour with Steve Fenton

The City's latest advertising campaign, launched this month, features Steve Fenton and his School of Bad Driving. The effort here is to combat driver/cyclist/pedestrian ignorance when it comes to the rules of the the road and promote safe commuting.

Instead of taking a hard-line approach and putting out some serious PSA style spots on local radio though, some nerdy humour is being used instead. Is it working? Well, when
"Mr. Fenton" drove up onto a sidewalk on Queen West today (knocking over a fake parking sign while at it) people took notice of his hilarious look and willingly accepted his business cards.

Those who were confused needed only visit the web address on the card.

What did they find there?

Driving safety tips.

Mission accomplished.

I'm actually mildly impressed. It was creative, funny and, for the most part, simply effective. This, from city hall? Where am I?

20060928-baddriving.jpg



Join the conversation Load comments

Latest in City

Cherry blossoms at Kariya Park in Mississauga are about to bloom and you can see them

Someone in Toronto is making Honest Ed-style buttons calling out anti-vaxxers

Someone in Toronto is documenting spring flower growth and it's so uplifting

Huge Toronto dump truck protest jams up traffic on the Gardiner and DVP

Someone in Toronto set up an adorable neighbourhood pit stop for dogs

Doug Ford might be announcing even more restrictions for Ontario

Toronto just fenced off the cherry blossoms at Trinity Bellwoods Park

Interprovincial travel ban may be on the way for parts of Canada