Cheese Magic itself.  There are rumours that the Cheese Magic Boys, much like Oompa Loompas, actually live there.

Hunks of Cheese


When stomachs in Kensington Market turn towards cheese, smart feet walk to either Mendel's Creamery, Global Cheese, or Cheese Magic - personally I love the high counters and unequalled selection at Global. Lonely hearts however, as a recent string in Craigslist has shown, turn unequivocally in Cheese Magic's direction.

What began with a simple note of affection for the cheesemen at Cheese Magic, has seemingly opened up a floodgate of adoration and beyond. Some come for the cheese, others, it seems, for a chance to objectify their new foodie idols.

Could a cheese calandar be far off? Perhaps the Dairy Farmers of Ontario can finally abaondon those oh so cute TV spots for something that will really get the teenaged girls (and doubtlessly more than a few boys) swooning?


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