Same City, New Brand
Toronto is limit-less! Apparently. That is the message that tourists will hear thanks to the Toronto Branding Project, and the logo tourists will see is an awkward combination of a 'T' and an 'O'. I think that this logo (pictured) is going to become dated faster than a calendar.
Other than the logo, I must say that I agree with the conclusions of the Branding Project. I think that it can be wonderfully summed up with "Toronto is a culture of cultures, a place of infinite opportunities where everybody is appreciated for how they stand out, not for how they fit in." This is true and is why I live in Toronto.
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