urbery

Toronto startup promises groceries delivered in 3 hours

A new Toronto startup wants to deliver your groceries. Urbery has rolled out a pilot program and says they can have groceries at your door in less than three hours.

This is part of a growing trend of grocery delivery services like Grocery Gateway, connected to Longos and Instacart which currently operates in the US and delivers groceries in less than an hour.

Urbery's service is unique as it allows the customer to decide which store they want their purchases to be made at. The company has no affiliation with any grocery chains and says their shoppers can make purchases from a variety of places such as Sobeys, Loblaws, and FreshCo.

"Our grocery gurus visit multiple stores in a trip to find the freshest products possible," says Nila Halycia a spokesperson for Urbery.

The company says their policy is to have groceries come straight from the stores to the customer, unlike other services that may keep your purchases on delivery vans for hours before drop off.

Customers can select their groceries from Urbery's online catalogue, which offers over 3,000 products and their corresponding pricing.

There is a tiered delivery fee for the service, the higher your grocery bill the lower your delivery cost. But delivery is free for any order above $99. As a promotion the company is waving the delivery fee for any purchases above $65 during their launch month.

There is no minimum order, so if you're too lazy to walk in the cold to pick up a carton of milk or a loaf of bread, Urbery might be the service for you. Sadly you won't be able to take advantage of the service this weekend as the company is on a short break until February 17.

Mudit Rawat, a graduate of Toronto's Schulich School of Business, developed Urbery. Currently the company is recruiting "grocery gurus" to work as shoppers.

Would you order from Urbery? Let us know in the comments.

Follow Sima Sahar Zerehi on Twitter @SimaSaharZerehi.


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