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Tech

Get to know a Toronto startup: Konekt.me

Posted by Tim / June 20, 2012

KonektMeThere's no shortage of web sites these days that help you create a resume or online portfolio. From behemoths like LinkedIN to more recent upstarts like FourthDraft, Behance and visualize.me, there's almost a site for every type of career or skill-set someone would want to market. Almost. Enter Konekt.me which aims to offer portfolio building options not offered by the other players. Working out of office sharing space Project:RHINO above The Hoxton, the team is furiously writing lines of code to be ready for their beta release later this summer. I recently caught up with co-founder Neil Martin who gave me some details on what they're up to.

Why did you start Konekt.me?

Konekt.me was originally conceived as a better way for university students to organize their academic work. Rather than simply storing all your essays, presentations and class projects on a hard drive where nobody will ever see them, why not upload everything to a clean, professional looking portfolio that you can show to grad schools or employers?

However, once we started building the platform and talking to people about it, we realized that everyone, not just students, needs a way to easily showcase their best work online. We've talked to everyone from artists and musicians to lawyers and real estate agents, and everyone has discovered their own way to use Konekt.me. It's really exciting.

How is this different than other online options for managing and displaying your resume or portfolio?

We think of Konekt.me less as simply a resume site, and more as a tool for managing your personal brand. It combines a personal portfolio with an interactive CV to present a complete picture of who you are.

LinkedIn is great as a professional network, but lacks the ability to effectively showcase creative content. On the other hand, the majority of portfolio sites have a specific set of features that make them great for a particular audience (bands, graphic designers, photographers etc). But what if you're an artist and a musician? Or a photographer who also writes poetry? Or maybe you're someone who isn't fortunate enough to have a portfolio site dedicated to your skill, like a chef, web developer or tradesman.

With Konekt.me, we've stripped things down to a core set of intuitive features that make it easy for anyone to showcase their full range of abilities, no matter what those might be. The concept is to provide you with a single landing page that showcases everything from your education and work experience to your unique skills, opinions and creative talents.

Who is your target customer?

We've begun by reaching out mainly to students and creative professionals because they produce a lot of great content, and have immediate use for a portfolio. Feedback has been amazing so far.

Specifically, people have been blown away by our content uploader. Whether you're uploading work from your hard drive, linking to other sites, or importing directly from platforms like Vimeo, YouTube or Soundcloud, creating new portfolio entries is fast, simple and intuitive. We obsess over simplicity. The fewer clicks, the better. This means you can spend less time building your portfolio, and more time focused on the things you love to do.

Another issue facing many portfolio sites is the problem of over-customization. Too many options can often be overwhelming and result in a sloppy or cluttered portfolio, especially if you're a busy student with exams to worry about. On Konekt.me, we've embraced the philosophy that even someone without any design or coding skills whatsoever should be able to have a great looking portfolio.

What is your revenue model?

For the time being, our primary concern is with building a platform that looks great and is easy to use. That's very important to us, as well as our investors. We want people to love using Konekt.me. That said, there's definitely an opportunity to introduce some premium features down the road. We have some ideas we're pretty excited about, but we're not rushing into anything.

Discussion

18 Comments

Cyril Sneer / June 20, 2012 at 10:52 am
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The splash page looks like a generic domain parking site. And why the unusual spelling, "konekt"? Combined with a non-standard domain ending, the result is a url reminiscent of some eastern european spam site.
Guy S. / June 20, 2012 at 12:17 pm
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Right now it's just an idea. Why are they doing press and driving people to a product that doesn't exist yet? Odd.
Girl O. / June 20, 2012 at 12:46 pm
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Guy S. - do you know anything about marketing?
Lena / June 20, 2012 at 12:52 pm
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i remember konekt when it was a glossy (and poorly formatted, full of blank pages, but threw blowout launch parties) magazine in kingston. are we sure the guys at konekt have made up their minds about what they want "konekt" to be?
Neil Martin / June 20, 2012 at 12:53 pm
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Hi Cyril,

Thanks for the feedback. Can't argue with a first impression. Here are my thoughts...

For the splash page, we wanted to design something extremely clean and simple that made it easy to quickly sign up. To get a more in-depth look at the platform, definitely check out www.konekt.me/about.php

Or follow our blog (staff.konekt.me). We're releasing example portfolios almost every day!

Both the spelling and domain ending are certainly unusual but, in my experience, unusual tends to be synonymous with memorable, so we like that. And we're pretty big fans of other ".me" sites out there like about.me and visualize.me. Facebook even just started using fb.me so we're confident people will be comfortable with it.

Thanks again for the feedback, and thanks BlogTO for the support!

Neil
keven replying to a comment from Guy S. / June 20, 2012 at 12:58 pm
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This is pretty normal for a start-up looking to get VC funding. It's easier to go to a VC when you HAVE interest, rather than just an idea.
Neil Martin replying to a comment from Lena / June 20, 2012 at 01:16 pm
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Ah I'm so glad somebody remembers that! It's definitely been an interesting journey, growing out of a print magazine. We've learned so much along the way, and have poured every ounce of that experience and knowledge into our new platform. Konekt.me is very much the result of a gradual evolution, and we think people will really dig it.
mike in parkdale / June 20, 2012 at 01:24 pm
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http://staff.konekt.me/post/25377858071/networking

"They both took a few minutes to ask some questions about what we do at konekt.me and tell us how awesome we are. Nothing we haven’t heard before, though."

yeah... I know it's tongue-in-cheek, but I can't say I'll be going back to that site.
Lena replying to a comment from mike in parkdale / June 20, 2012 at 02:44 pm
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i'm with you, mike. i get the feeling that this is more of a 'look at me' project (which i felt about konekt as a magazine/masthead for lavish party throwing, too) than something that will ever become fully realized. maybe they can prove me wrong, but "maseratimartin" &co have a bit of a pretentious/condescending demeanour that seems a bit childish and unprofessional. if you haven't done anything yet, be humble.
east side dan / June 20, 2012 at 03:22 pm
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http://www.google.com/search?q=cache:http://sta
ff.konekt.me/post/25377858071/networking
Troll Patrol / June 20, 2012 at 03:51 pm
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Glad there are so many comments on here! ALL press is good press for a small start-up like this! Keep on trolling guys! Lena, Mike, Dan, and of course Cyril Sneer - a perfect name for you if I remember The Raccoons correctly- you're all doing an excellent job trolling. But did any of you actually read anything about the site? Sounds pretty useful for a university student like me.
Lena replying to a comment from Troll Patrol / June 20, 2012 at 04:02 pm
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never said and am not saying the concept isn't useful - it's a great idea. but that's all it is right now and seeing the many incarnations of konekt (magazine, webzine, now this) come and go with big splashy campaigns and not much to back them up makes me skeptical. i'm totally on board with the concept behind the site - i'm just not sold on the team due to the juvenile attitude and high-roller posturing.
mike in parkdale replying to a comment from Troll Patrol / June 20, 2012 at 04:28 pm
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haha... I didn't realize I was trolling. They said 'check out our staff blog" so I did, and I was turned off by the content.

honestly though, the concept is solid, which is why it's already being done by lots of people (carbonmade, portfoliobox, behance etc). I'm not sure what makes this group unique.
thinkingsmall / June 20, 2012 at 09:48 pm
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how is this site going to make money? and please don't say banner advertising.
jon / June 21, 2012 at 08:58 am
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Too saturated a market
Jennifer Rose / June 21, 2012 at 12:36 pm
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Hi everyone,

First of all, thanks for your questions and feedback.

Mike in Parkdale and Jon, you're totally right about the market saturation with this type of platform. Behance or Carbonmade serve a great purpose (I even used them myself as a young photographer) and we've definitely taken inspiration from them where appropriate. In our testing process, we created sample portfolios that ranged from writers to rowers, chefs to craftsmen and carpenters. It's for ANYONE to display their best work, not just designers and photographers, which tends to be the target market for most portfolio sites. We definitely didn't invent the portfolio site, but we're definitely going to try and make it easier for everyone to use.

Thinkingsmall, while we are not ready to disclose our monetization methods, I can promise you that they do exist, and no, they do not include banner ads.

Lena, I think we were all fairly wide eyed and ambitious in University and I can see how the "Boy who Cried Start-up" can leave anyone with a sour taste in their mouth. However, I can promise you, we've all done quite a bit of growing up since University, made our final product pivot and are ready to buckle down.

Jennifer Rose,
Community Manager
Steve Rock / June 21, 2012 at 01:00 pm
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Lena, will you please go out on a date with me? you sound like the fun, up for anything, finding the silver lining kind of girl i could have fun with. Maybe I could take you out on a date to a hospital together and make fun of peoples limitations, or even better; lets go to a funeral hometogether and make fun of bereaved family members while they weep, saying "this is you... this is what you look like when you cry". I'm even up for pulling out the crutches on crippled kids. whatever you're into

i think you're the fun loving girl of my dreams?
Lena / June 21, 2012 at 04:54 pm
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jennifer - glad to hear it. hope it's true, since the concept is compelling. don't mind being proven wrong!

steve - i don't think you really get me, so i'm going to have to pass. bless your heart for trying though.

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