Tech
QR codes make an appearance on election signs
QR codes seem to be popping up everywhere these days so I wasn't surprised to spot one this week on one social media savvy candidate's election sign. While we've discussed before our theory that few people actually use QR codes (or know what they are) it still seems a no-risk move to add them to an election sign. In fact, it's perhaps surprising that there aren't more candidates using them.
Andrew Lang, who is the Liberal candidate for Toronto Danforth, needs all the help he can get (he's in Jack Layton's riding). So when one of his campaign volunteers spotted QR codes on some real estate signs in the area, they figured it was a natural tactic they should try as well. I contacted his campaign office to see what sort of feedback they've received and so far they've received 48 clicks - not a huge number, but still a positive sign that it's being used by a tech savvy (or curious) minority.
So far the QR codes are just being used on the large version of the campaign's lawn signs. The campaign has had a lot of people ask about it and they've seen a few related tweets and posts to the campaign's Facebook page.
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Layton has never managed more than about 48% of the vote and that was only when every star lined up in his favour.
With the NDP polling at a meagre 14.6% in Ontario right now it actually adds up to a very tight battle or even a Liberal win.
The QR codes will get more uptake from users very soon, as technology catches up with their availability...yet another contribution from technology that allows us to think and remember less.
To call the race tight is ridiculous. Olivia is in for quite the fight though.
QR codes are convenience features and cost virtually nothing to implement. From our own stats and those from studies, usage in Canada is still pretty low but the trend is upward as more and more people have smartphones.
Twelve years ago, URLs on signs were a novelty. Now they're everywhere.
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