Tech
Toronto.ca Gets an Upgrade
When you're trying to run one of the biggest cities in the world, having a presence on the Internet should be fairly high on the priority list. After all, the Internet is no longer the curious technological Frankenstein of the mid-nineties, but a robust informational tool - and, while a little late, it finally seems as if the City of Toronto gets it.
Toronto.ca, the city's official internet portal, finally received a facelift today, and rightfully so. Frankly, the only labyrinths I prefer are of the David Bowie variety, so any departure from the site's maze-like past is certainly a welcome change. So far, I like what I see; while the home page is the only section to receive the update thus far, it's only a matter of time before the city shows the remaining pages some love as well.
Following this morning's update, I spoke with David Wallace, Chief Information Officer of the City of Toronto, hoping to find out more regarding the design refresh. Instead of updating the entire site at once, Wallace says the city is taking steps towards a progressive launch over the next six months.
"What we wanted was to start with a fresh look, so that users would know we had a taken a new approach to the design of the site," explained Wallace. A big part of that design, he says, is giving users what they want, and not what the city thinks they want.
"In short, the old website was static, heavily link oriented, very busy, and was not entirely user centric," said Wallace, who speaks, not only of his own findings, but of user opinion as well.
After all, Toronto.ca's current design is, at best, difficult to navigate. I can sympathize with those who've gotten hopelessly lost, only to resurface ten minutes later, no closer to the information they hoped to find. Sidebar links have led me to entirely new sections, making any chance of return almost impossible without retracing my steps.
Hoping to fix problems like these, the changes to the city's homepage are excellent examples of the simple and streamlined design Wallace and his team are working towards. The four, main sections of the site - divided for citizens, businesses, visitors and city officials - provide common points of interests from which to direct users. A new drop-down menu at the bottom of the screen, powered by Google Translation technology, offers 23 languages with which to view the site - an excellent way to engage the city's diverse cultural community.
Keith McDonald, who is designing the site, and has been updating its progress via Twitter, notes that involving Toronto's citizens has been an important part of the city's design philosophy. At the top of the home page, says McDonald, is a drop-down box with a simple question: what do you want to do?
"It collects the 15 most popular things people are asking for, so people can get their things done more easily."
But should users need to fall back to the site's search functions, McDonald and Wallace want to make sure things work as smoothly as possible. Every time a user fails to find what they're looking for, the team fine-tunes their integrated Google search engine for more intelligent results. Updating the metadata used to tag each page is but one of Wallace's goals, improving not just the content of the data to be searched, but the context as well.
After seeing the first in a series of updates introduced by city staff, I'm optimistic that the changes that have been applied to the homepage thus far will eventually extend to the site as a whole. The new design, while both simple and easy to navigate, would do wonders for the site's overall usability, especially when coupled with all the Javascript goodness used in making the home page tick.
"We're looking to move to more dynamic content management tools, not only for more efficient content updates, but ... for community based updates as well," explains Wallace. "By the end of 2009 and 2010, we hope to have a really solid user base following the site."
With a population as large and diverse as Toronto's, perhaps a new design is all that's needed to make that dream a reality.
What do you think about the first stage of the City of Toronto's website redesign? What things would you change?


Discussion
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The new site is pretty screwed up in my Firefox browser. More specifically, the "How can we help you?" drop down menu. The city has always been heavily IE biased: you couldn't, and perhaps still can't, register for recreation programs online from any browser other than IE and that throwback to the dinosaur age, Netscape. So I'm not surprised.
The drop down behaves the same in FF, Safari and IE because it's a rollover look-alike (ie not a drop down box). Not my favourite menu style, b/c it's kind of annoying when it appears/disappears inadvertently.
More of a concern to me though, is related to legibility/usability out of the gates. The only reason why I discovered all those front page links was by mousing over them. I can't imagine my 60 year old mother being able to find those links because the hyperlink font style and colours are too similar to the basic fonts (with the exception of the yellow and black).
I DO really like that the colour palette is so similar to the colour coding of the TTC subways! :) http://www3.ttc.ca/Subway/index.jsp
You're absolutely right regarding the "drop-down" box, Jerrold - I gather they made such a design choice in order to keep the look and functionality as consistent as possible across browsers, though, calling a regular drop-down probably would've sufficed. No need to reinvent the wheel for a bit of consistent eye-candy.
A friend of mine pointed out the similarities between the colour coding as well, and I'd like to guess it was intentional. Though, in trying to keep the hyperlink colour the same as the header above it, they've inadvertently obscured the links - something they hopefully fix in later stages of design.
Also, it should be noted that there's a handy comment link at the bottom of the page of the city's home page - if you've got any concerns, send them a message!
That handgun ban petition page is so odd; why would someone visiting Toronto.ca be looking for that? If its authors want it (the petition) to be successful, it needs its own site.
This certainly isn't bad. The splash page could use more vertical space as it seems a bit squished. The headlines portion could use a 'pause' button and maybe not have such a dizzying transitional effect while I try to read the subsection headers below. I enjoy the colour choices and think it's time for grandma to get used to link colours other than royal-blue-on-white ;)
Beyond the first page it's still a link farm that could be cleaned up a ton. Being a veteran of ADD I lose interest almost immediately when I see 'more...' under every column. Ugh, more? I hope they do more to organize some of the link titles as it's still a mishmash of 'this hotline number' slapped on top of 'fun facts' and other randomized resources.
C+
Please read the entire interview with Dave Wallace before commenting; it really helps to know all the points and think before posting.
This is the start of a 6-month website revamp process. It is not meant to be a complete makeover on every webpage in every city department. There's a lot of prep work (script writing, customization (if any) and information updating) involved. You can't expect everything to go live at once.
When it comes to design, everyone's a critic. You can't please everyone. Enough said. How is the 'picture to the right' transition dizzying? It's not like it's twirling in and out.
My last point (not meant to directed at anyone in general): It's so easy to criticize; just you wait until you try it out. So in the mean time, just suck it up and cut people some slack.
oh wow. I just noticed a plethora of grammar mistakes in my post. How about an 'edit' option? Unless there is one already of course, then please direct me to it. =)
Isn't constructive criticism the very reason for the TOwebrebrand Twitter account? To solicit feedback from users? That's what we're doing here! :) Being critical is essential to improving the City of Toronto site. So far so good, IMO.
Hi all, Keith here from the re:Brand team. I just want to acknowledge all of the comments - the web re:Brand team is reading all and, yes indeed, constructive criticism is what we are looking to get. We are on Twitter (@Towebrebrand), have the comment log link off the home page, and are looking at many more places to entertan discussion. The home page is out there now and we are off and running. Expect more changes and evolution of this page. It's not our "final" end of the road home page - just a start as we get rolling and dig into the whole toronto.ca property.
It looks much nicer for sure.
As far as the text-mode goes for screen readers or those of us who just prefer plain text, it could still use a few tweaks.
I haven't dug too far into the whole "re:Brand" thing, but it looks like it's a face-lift project, right? One thing that always annoyed me about the toronto.ca site was the content. It was really difficult to find anything of value and even more difficult to get it out of the site. One hopes that the redesign will include an information redesign and they'll start thinking of providing the citizens with live feeds of meeting minutes and expense reports in sensible (ie: non-pdf) formats. But I digress as usual. :)
Good job so far, look forward to seeing more.
Keith here from the toronto.ca re:Brand. Indeed the full process does include an information redesign - way more at stake here than just some new skin.