mastermind toys

Mastermind Toys lays off hundreds of staff in the wake of store closures

Mastermind Toys announced that it was going into creditor protection back in November, and the Toronto-based retailer has since proceeded to shutter a handful of stores and lay off hundreds of people as it tries to restructure and streamline operations.

The homegrown brand that many Canadians fondly remember from their childhood — which is now in the hands of Unity Acquisitions Inc. — has apparently had to lay off a whopping 272 employees, per new reports this week, which represents about one-third of its workforce.

Another 619 staffers have been extended offers to stay on with the company for what Unity executives have said will be an exciting future for Mastermind filled with "new ideas" and "enhanced in-store and online experiences."

This is in the face of the increased competition, "deteriorating macro-economic environment," and other factors that drove the chain to such a financially precarious spot in recent years.

And, it's a future that the specialty toy and children's book retailer will enter with 18 fewer stores, which kicked off blowout liquidation sales last month and closed their doors by the early days of the New Year.

In Ontario, locations in Ajax, Barrie, Cambridge, Hamilton, Mississauga, Owen Sound, Sudbury and Vaughan have now shuttered, along with outposts in Alberta, New Brunswick, B.C., Nova Scotia and Manitoba, leaving the brand with 48 stores nationwide.

From its humble beginnings of a single 300-square-foot store opened in Toronto in 1984, the company was known as the biggest independent chain of its kind, and always proudly Canadian.

Here's hoping its new owners can make the changes to ensure it sticks around for years to come.

Lead photo by

Google Street View


Latest Videos



Latest Videos


Join the conversation Load comments

Latest in Sports & Play

There's a secret forest boardwalk in Ontario

This small town in Ontario will transport you to Europe

Two new pickleball clubs opening in and around Toronto

This is what Canada's Wonderland looked like in the 1980s

Details emerge about Matthews' injury that kept Leafs star out of playoffs

Toronto will get a WNBA team for the 2026 season

Sheldon Keefe says Leafs 'deserve the Stanley Cup' in goodbye message to team

50 natural wonders to explore in Ontario this summer