Extreme Fitness, Extreme Ripoff?
- Posted by Tim
- Filed in Sports & Play
- May 9, 2008
Extreme Fitness loves their direct mail. Every month or so another one of their flyers shows up in my mailbox. They all say the same thing: No Annual Contract! Only $8 month. Offer ends [insert revolving date here].
Marketing such as this has become a hallmark of the fitness industry. As consumers, we have become so conditioned to assume that there will be hidden fees, contracts we can't get out of and a variety of deceptive practices that the new marketing tactics many clubs now employ are designed specifically to address these concerns.
The catch though is that while the marketing of some fitness clubs might lead us to believe they have a more progressive, honest, straightforward approach, dig a little beneath the surface and you'll realize that like the past, the promises aren't what they appear to be.
In the case of Extreme Fitness, if $8 a month and no annual contract seems too good to be true that's because it probably is. And as we've noticed on our Extreme Fitness page in our Fitness section, there are plenty of people who are not too happy about it.
A mere sampling of the comments added in the last two months gives a sense of the general reaction:
Their strategy is to get as many members as possible to join. Once in, you''ll have to pay monthly for 9 months (I guess that's what they mean by advertising no annual contract) - Dan C
I was suckered not only into the 70 dollar a month membership, but for 300 dollars worth of personal training. - DanforthDistress
At no point did they EVER make it clear that was I agreeing to a ONE YEAR CONTRACT WITH NO CHANCE OF ENDING IT EARLY. After all, everywhere you look you see the words "NO ANNUAL CONTRACT" stated loud and clear, so it didn't even occur to me that I could possibly be locked in for a year. - Anonymous
There are also now at least two anti-Extreme Fitness Facebook Groups set up to try to attract media attention and provide a forum for peeved current and former Extreme Fitness members.
The Warning: Do NOT join Extreme Fitness gyms Facebook group
The Support MTN in his fight against Extreme Fitness Facebook group
This is in addition to the variety of other Extreme Fitness Facebook groups that attract their share of both positive and negative wall posts.
If you're Extreme Fitness and you're being challenged about your promises of no annual contract and $8 a month fees, what do you do? Well, it appears that you rely on your legal team that helped you craft such messaging in the first place.
Like most flyers that come in the mail, there's usually some fine print. In this case the fine print includes the following:
'No annual contract - $8 per month' offer based on two month prepaid membership. 'No annual contract' month to month membership available after the initial two months.
Clear as mud, right? So I thought I'd dig a little deeper to find out what the actual terms of the membership are. Here is what I found out:
1. The first thing I discovered is that it's an exercise in comedy to try to get someone to quote you rates over the phone. Seriously, just for fun, you should call Extreme Fitness and try to get them to tell you how much a monthly rate is and what it means that there is no annual contract. They won't tell you. The representative I spoke to insisted that she couldn't quote me over the phone and that I would need to come in so they could find a rate that's suitable for me.
2. After much prodding, I was finally told that I would pay a monthly rate between $50 and $100 depending on my needs. I explained to her that my needs were to use the one club at Richmond and John, I didn't have a corporate plan and that I simply only wanted to use the facilities and didn't want to sign up for anything extra or get a personal trainer. So given that, what would the rate be? Maybe between $57-$75 is the most she could narrow it down for me.
3. I asked about the No Annual Contract. It doesn't exists. All memberships are based on a 12 month commitment. The ONLY way you can avoid this is if you cancel your membership halfway through the 2 month promotional period (ie. the one with the $8 rate). But even then, she mentioned I would need to pay a $129 penalty to make the cancellation. I wasn't sure I heard right so I asked her to repeat this. At that point, she became extremely agitated and defensive and sought to end the call.
Wow. So, there you have it. Buyer beware. Extreme Fitness' promised low rates and no annual contracts are definitely not what they seem. And, if my experience is any indication, they appear to have built a sales force who makes it as difficult as possible to find out what the rates and terms of the membership actually are.
What to do about it? Two things:
1. Contact the Better Business Bureau and let them know what you think about Extreme's practices.
2. Join a different gym. Check out our list of the Best Fitness Clubs in Toronto for ideas on where to start.









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You only get a flyer once a month? I get 2-3 a WEEK. I'd never join the damn club for that reason alone.