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RUNTO

Posted by Tim / April 12, 2005

5 Comments

april1205_runto.jpg
Do you dig Nike's new ads for their RUNTO 10k? They're EVERYWHERE.

Despite the fact the run actually takes place on the Toronto Island, they're playing up the whole neighbourhood thing. On Bay Street I've read banners proclaiming that "Rosedale Runs this town". Or High Park. Whatever. And they've done that station domination thing in the King and Eglinton subway stations with words like "Hey Leaside. Running for a Cinnamon Bun Doesn't Count" - Davisville.

What's a couch potato to think?

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J / April 12, 2005 at 09:58 am
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Funny you just mentioned these- i was just on the subway (rare occurance) and was totally digging reading them... and i glanced around at random passengers who were also glaring up at the orange ads and smirking. clever and fun. 2 points.
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Georgia / April 12, 2005 at 04:30 pm
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I think they're great, haven't read all of them, but I look forward to it.
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brokenengine / May 28, 2005 at 09:40 pm
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There's an interesting article copied on this blog -> http://judy.gnn.tv/blogs/6189/I_hate_Nike_Mocking_RunTO

I feel pretty similar to the author; a bit conflicted. My band is playing the concert after the race, and it's a big break(hopefully), but I'm also conflicted, being someone that thinks that advertising is getting a little TOO pervasive. I haven't totally crystalized my thoughts on it yet...

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filion / May 30, 2005 at 01:39 pm
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I ran this run. It sucked. Biggest commercial event I have ever attended. Everyone there wore an orange t-shirt and helicopters were flying by photographing it. The MC was yelling "when I say Nike, you say thanks...Nike! Thanks!. It was sickening. And the entrace fee was $50. Where did the money go? Not to charity like most races. And it certainly didn't go to providin runners with pre-race water or healthy snacks, because only sponsors willing to pay Nike to be there got their products placed. Runners do not eat jello or beef jerky after they run. They want bananas. Runner do not want Smirnoff Ice after the run. Give me a break. It was just too commercial.
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Phill / January 25, 2006 at 05:08 pm
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Hi guys. Really neat. Nana will get a kick out of it when I show her. http://alprazolam.gottaoh.com
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