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Broadway Cycle

Posted by Derek Flack / Posted on April 15, 2011

Broadway CycleBroadway Cycle differs from many of the other stores I've been visiting in that it doesn't try to cater to only one type of cyclist. Instead of targeting urban utility cyclists or commuters or the high-end roadie crew, they prefer to act as a jack of all trades. Far from a bad thing, this is how most bike stores used to operate 10-15 years ago prior to the trend of specialization. Although this approach might diminish the overall selection of bikes and affiliated products in one particular sphere, it has the advantage of servicing a wider range of needs for those who do more than one type of cycling.

Broadway Cycle TorontoI'd put myself in this group. I own one bike for tooling around the city for work or to shoot photographs, and I have another for when I'm felling like showing off in my spandex (trust me, not a pretty sight). And because it's important to establish a relationship of trust at your bike store of choice, there's a logic to sticking to one place for all your bikes — assuming you like the staff. Such a strategy might not work for those looking for a ton of selection at the super high-end, but a place like Broadway Cycle can cover quite a bit of territory with a price range of $400-$10,000 for their bikes.

Despite the do-it-all approach, naturally there are a few areas that the store focuses a bit more energy on. Entry to mid-level road bikes would be one of these. You'll find an ample selection of Specialized Allez and other Shimano 105-outfitted bikes here, the "105" being a reference to the name of the main componentry on the bike (shifters, breaks, drivetrain). These will start at around $1500 (with an aluminum frame) and get burgeoning roadies started with a quality bike that'll offer surprisingly similar performance to what's offered by more expensive bikes. Even better, the staff at Broadway will do a professional fit on road bikes purchased over $1000 (just make sure to commit to clipless pedals; otherwise the whole exercise is a total waste).

Broadway Cycle TorontoAnother strong suit is the $650-$850 urban bike. They've got a few to choose from, but the winner in this category is the Globe Roll (a sibling company of Specialized), which had me drooling the entire time I was in the store. I actually checked my bank account when I arrived home just to see if I could somehow justify buying one (alas, I couldn't). If you're not into the single speed/fixed thing, there's also a good selection of more commuter-friendly options from Marin in this price range.

Broadway Cycle TorontoFrom a service standpoint, my chat with Broadway's head mechanic leads me to believe he ain't fibbing when he claims that the shop will do most repairs under the sun. When I ask about running a newer version of Shimano shifters with older brakes and derailleurs, he's quick to note that the newer component has a different leverage ratio and might lead to mushy braking. I'm not used to fast and direct answers like this from mechanics, so I'm pleasantly surprised.

Broadway CycleAs far as accessories and clothing go, the selection of the former is better than the latter, but they both reflect the store's large size and target clientele. In other words, there's lots to choose from. There's an obvious prevalence of Specialized products, but that doesn't come as a complaint from me because I'm a fan of their stuff.

I initially thought that the competition for Broadway Cycle from Sweet Pete's would be quite strong given that they're only separated by about a 100 feet or so, but after a more thorough consideration, I'd say they're really quite different stores. While Pete's has a better selection of utility-type bikes, Broadway's mid to high-end road and mountain bike offerings probably ensures that the two don't step on each other's toes as much as you might think.


Who the store caters to: Everyone! More seriously, beginner roadies, commuters, those looking for a tricked-out city bike (fixie/single speed)

Bike price range: $400-$10,000 (Sweet spot $800-$1500)

Service capabilities: Almost everything, including hydraulic brake work and wheel builds

The tune-up: For $50 you get complete external adjustment of the bike (bikes, gears, bolts), and on-bike truing of wheels. If you purchase a bike at Broadway, they offer this service for 5 years free of charge.

2nd Location: The Bike Depot (7043 Yonge St.) is under the same ownership as Broadway.



abe / April 15, 2011 at 04:06 pm
best spot for tune ups. these guys know their shit. if you're in there on a regular basis, you can usually walk in for a quick fix on the spot.
Mr. S. / April 15, 2011 at 11:01 pm
Have mixed feelings about Broadway. I like a lot of what they carry, including that they are the only place I have seen Raleigh's good bikes sold in Toronto (well, Urbane carries one Raleigh road bike). However, Broadway's location next to the better SweetPete's reminds me of EuropeBound's to MEC. You only go there after you've been to the store with better selection, and better salespeople, just to see what else is available.
Joe C. / April 16, 2011 at 12:23 am
I don't understand why you have an issue with their selection. I just ask for help when I can't find exactly what I'm looking for and they order it promptly. I was looking for a basket for my dog and when I couldn't find it I asked for help. A sales person immediately opened several large catalogues with a wide array of selection for me to choose from. It only took them two days to get it in and they called me when it landed. I really appreciated the call. You see almost everything is avaiable at broadway cycle, just ask them yourself.
Mr. M / April 16, 2011 at 06:41 pm
I bought a SWEET coat at Europebound and wore it today!
Will / April 16, 2011 at 08:29 pm
broadway cycle does a great job of selling bikes to the mid to entry level riders and if you want more of the super high end stuff their bike depot location takes care of all that, which means you can get anything you could want from broadway, they just have to send it down from their other location. Awesome shop!
Warren / April 16, 2011 at 08:37 pm
I am high maintenance client.
BD has responded to my every need as I went from novice to ( pro in my own mind) rider , Aarif and Eb are above the mould when it comes it to customer service!
there is nothing they cannot do.
BIG thumbs up!!
warren / April 16, 2011 at 08:40 pm
BD is a cut above. they respond to my every request ( and there are many) , I purchases 3 bikes in 3 years I think that says it all.
Warren / April 16, 2011 at 08:41 pm
BD is a cut above. they respond to my every request ( and there are many) , I purchases 3 bikes in 3 years I think that says it all.
MTBiker / April 16, 2011 at 08:41 pm
These are the guys that got me hooked on biking. I found their sales people to be really friendly. I actually started riding with some of them, and they know their stuff. I've bought bike stuff at other places too, but for the quality stuff, I go to Broadway (or their Thornhill location Bike Depot).
Warren / April 16, 2011 at 08:42 pm
BD is a cut above. they respond to my every request ( and there are many) , I purchases 3 bikes in 3 years I think that says it all.
mtbiker / April 16, 2011 at 08:43 pm
These guys got me into cycling. I've bought bike stuff elsewhere, but for the quality stuff, I go to Broadway, or Bike Depot (their thornhill location).
Rui / April 16, 2011 at 09:49 pm
Bought my very VERY first roadbike at Broadway!!! 9 roadbikes later... I've graduated to a 2011 S WORKS LTD. You don't buy a bike like that at just any shop!
The people working there better know what they are doing....believe me the staff at Broadway and Bike Depot KNOW what they are doing!
You can go to these high end boutique shops around the city (won't mention any names) but you just won't get the personal and genuine care you get at BD. Won't let anyone else tune my bikes. Keep up the good work guys you Rock!
Hasnain Kara / April 17, 2011 at 12:39 am
Have bought several bikes here and the product knowledge and service are superb. Would go to them in a heart beat.
Nash / April 17, 2011 at 02:31 pm
These guys helped me get back in to riding after 35 years, I no clue where to start, they got me fitted in a nice customized s works road bike.
Good selection, great deals and freindly service. I'll definately recommend these guys..

Like the new look and layout of the store, very clean & inviting. Keep up the good work.
Lindsay / April 18, 2011 at 11:16 am
Love these guys - free tune-ups with every bike sold! :)
SCMRH / April 18, 2011 at 12:12 pm
We have been dealing with the Markham/Thornhill store for many years and have always received amazing customer service. The staff is knowledgeable and there is a decent selection in price ranges and styles.
M / April 18, 2011 at 02:05 pm
Have bought several bikes for my family from there. Excellent people and first class service is what I have been accustomed to expect from the folks at Broadway. Store also looks amazing after their recent reno. Would recommend them to anybody looking far a bike.
Javier / April 19, 2011 at 08:10 am
Excellent people and first class service is what I have been accustomed to expect from the folks at Broadway & Bike Depot. STORE LOOKS SUPER CLEAN, LOOKS AMAZING WITH THE EUROPEAN LIGHTING BY LIGHTFORM INC. I Would recommend them to anybody looking for a bike and advise Tune Ups, BIG THUMBS UP!!

Great Job......

Ken / April 26, 2011 at 02:26 pm
Over the years, I have bought 13 bikes from Broadway & Bike Depot for my wife and myself. Most of these have been mountain bikes, but more recently I have got into road biking as well (I bought a Specialized Roubaix which is one of the most comfortable road bikes you will ever ride). I will only deal with companies that provide good service and back up what they sell. This is the main reason I keep coming back the Broadway / Bike Depot. I like the owners and staff as well. They are friendly and knowledgable. Many of my friends now deal with them as well.
Ken / April 26, 2011 at 02:41 pm
Over the years, I have bought 13 bikes from Broadway / Bike Depot for my wife and myself. These have been mostly mountain bikes but more recently I have started road biking as well. I bought a Specialized Roubaix, which is the most comfortable road bike you will ever ride. I will only deal with companies that service and stand behind the products that they sell. This is the main reason that we deal with Broadway / Bike Depot. Many of my friends now deal with them as well. I also like the owners and staff who are friendly and very knowledgeable.
Tim / April 29, 2011 at 07:06 pm
This is a great store.
Wallace / April 30, 2011 at 12:04 am
I have nothing but good things to say about BD and the staff there. They're extremely service-oriented and never push for the sell. They go out of their way to help, especially when I'm in a pinch or have an odd request. They have treated me well and have gone above and beyond my expectations. I've purchased 4 bikes from them and have recommended 7 other friends to them over the years.
Wallace / April 30, 2011 at 12:06 am
I have nothing but good things to say about BD and the staff there. They're extremely service-oriented and never push for the sell. They go out of their way to help, especially when I'm in a pinch or have an odd request. They have treated me well and have gone above and beyond my expectations. I've purchased 4 bikes from them and have recommended 7 other friends to them over the years.
Gabriel / September 12, 2011 at 02:41 am
So So I bought a bike over there and they never found the problem with my Nirve Cruiser Skulls I went there several times they told me "it's fix" first time and next time they told me the same but my beautiful bike still remain with the problem with the gears
Patrick / October 17, 2011 at 06:15 pm
A lot of these comments praising Broadway are very suspicious. Notice that a couple of times there's two commentators both posting glowing reviews on the exact same day at the same time. Seems shady to me!
bo / December 20, 2011 at 03:12 pm
I like Broadway shows quite a bit. Especially ones with bikes in them.
candace / January 12, 2012 at 12:04 pm
why is Warren spamming the comment's section?
Joe.C / January 20, 2012 at 04:32 pm
hey candace I don't think anyone spammed the comment section. looks like a posting error to me. like maybe someone clicked send 1 too many times on a slow computer.

Patrick, most of the comments were posted just after the review was put up. doesn't look shady at all. take a look at the other reviews on this site, seems like a lot of comments happen the day of or after. check out sweet petes review. the first 10 comments happened in the first 2 days. doesn't seem shady at all.

Barry / July 7, 2012 at 06:57 pm
My experiences at bike stores in Toronto have been pretty most discouraging to say the least. Broadway bicycle was my experience of a bigger bike store where I went to get a few minor things fixed:

1. the rod which connects the fender to the axle would keep coming out of it's housing and would rattle.

2. get brakes fixed, and not have the bike make a weird noise every time I used the brake (brake shoe rubbing against the rim I think)

3. general tune-up

I was told the total would come to about $ 90 for the above. But then the store help recommended that I change my pedals. I did not find anything wrong with the ones I had but I went ahead and okayed $ 75 worth of pedals.

Looking forward to picking up my bike, I paid $ 185+ and rode away. About 20 minutes later the front fender began to rattle as the rod came out of it's housing.

Next morning I rode to the grocery store and on the way back found that the front brake was again making the sound that the Broadway cycle was supposed to have fixed. About 10-minutes away from home I realized that the brakes were working sometime and sometime not. Scary. I walked home from there.

I do not have a car, so just the hassle of walking the bike to Broadway cycle prevented me from going. And I kept procrastinating doing it until the summer was over. I haven't ridden my bike since.

I have walked into a few bike stores, one on Parliament, Duke's, and a couple of others, including Uncle Jacob's. I think Parliament was, relatively speaking, my friendliest encounter. Uncle Jacob's was scary because it just felt seedy in there and I was afraid I might get hustled. At the other stores I did not encounter one single store person who was helpful. I think at Duke's my questions got yes/no answers, and then a patronizing "you might want to try Canadian tire". Well, I guess Toronto is bike geek town. Kind of like the guys in the music store in "High Fidelity".

Toronto claims to be a bike town, and I hear echoes of comparisons to Amsterdam. Sorry Toronto, but this is no bike town, regardless how many bicycles you see on the road. *Riders* on Queen West and those on College may be the exception.

Going by my experiences bike store snobbery is the thing in Toronto. Compare this to my experience at Henry's (cameras) where I spoke to the sales help, who was friendly, made good suggestions. I walked out buying a used Canon with an excellent lens with a 2-year extended warranty for just a little over $ 300. I would certainly go to Henry's again because I felt that the store wants to encourage novice photographers. Not so with bike stores.
Jen / August 12, 2012 at 04:04 pm
Unfortunately, I've just had quite the opposite experience to most of the people here regarding the service at Broadway. As a new rider (or new at least as an adult), I'm looking for a bike shop that is willing to offer information on the various features of the bike so I can make an informed purchase. The salesperson I dealt with at Broadway today was not forthcoming with such information, was incredibly condescending to each question I asked and overall seemed quite uninterested in actually helping me find a bike to suit my specific needs.

I was ready to buy a bike today at Broadway, but after this experience left Broadway and took my business to Sweet Pete's, where I had an excellent experience.

I would highly recommend trying any one of many other bike stores in the city before going to Broadway.
John McIntyre / September 22, 2012 at 07:57 pm
I went to Broadway after researching for the purchase of a new hybrid bike. The sales guy had none of my choices in stock but said he would check with the suppliers for what could be ordered. He found a few that interested me but then told me to get any bike in the store for a look would require a 20% non-refundable deposit. We're talking bikes that cost up to $2,000. In other words I have to cough up $400 to look at a bike -- and if I don't like it I paid $400 bucks for the test ride. Sure. I asked him, since I had looked at some of the in stock bikes, "What do I owe you so far?" He didn't get it and I don't get them.
Tommy / December 7, 2012 at 12:34 am
Hated the store. The staff is full of idiots. I went in the store looking for trp cylco cross v brake and the staff was trying to sell me a brake lever.
angry / July 28, 2013 at 06:29 pm
Came in with a bent wheel looking for a replacement.
Was given a replacement rim that i was told would be suitable for the tire/tube i already had.

Took it home, turns out rim will not fit tube; need a new one.
Return to store, purchase a new one under their advisement, ask them if there would be anything else i might need, they say no.

Took it home. Tube stem doesn't fit standard air compressor.
Return to store to buy adapter to fit my compressor. service rep doesn't even know how to install the adapter on the stem.

Took it home. nearly finished installing tire when i realize the tire i came in with initially will not fit the rim they sold me to begin with, which they stated it would.

Entire day wasted. Will never return again.
Mars Blackmon / May 3, 2014 at 03:22 am
Went to Broadway to test ride a Specialized Venge, the guys set it up perfectly and I went for a test ride (great bike). Told the salesperson I was very interested and that I had also test ridden a Cervelo S5 at Dukes and that they had quoted me a good price and asked what they could do. His answer,"well it's a very popular model and the price is listed on the tag, but we can throw in 2 years of free maintenance". Needless to say I went back to Dukes and bought the S5. I will never spend a cent at Broadway Cycle.
Seeking good service / August 2, 2014 at 08:24 am
I've had a few negative shopping experiences at Broadway Cycle, (pushy selling, unfriendly staff, over-charging on basic repairs, using their "5 years free tune-ups" as a way to get you back in so they can try twisting your arm into paying for more than you actually need.)
Their idea of customer service is not about making the customer feel comfortable or appreciated. I felt judged, and uncomfortable. Most recently test rode a road bike, but am not buying it mainly because I don't want to be fitted by the arrogant, unfriendly Rep who "helped" me. And also because I've been ripped off a couple of times there when taking in my commuter bike for its "free tune-up" and when buying some MTB shoes.
I wrote an email to their "contact Us" a week ago, and have not yet received a reply.
I do NOT recommend this shop.
Happy / August 17, 2014 at 11:50 am
Everyone's experience is different. I realize that, so take this for what's it's worth. My experience with Broadway Cycle was very positive. Having been to nearly all the big bike shops in Toronto, I found the staff friendly and easy to deal with.
I walked in with a pretty vague description of the type of bike I was looking for, and price ceiling of $450.00 They matched me up with a fixie that I rode home that afternoon. The people were patient about answering my questions and even fixed my warped bike lock for free.
As I said, everyone's experience will be different, and much depends on what you're looking for. It may be that I just got lucky, but I still wanted to throw in my two cents.

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