The Sweet Potato
2995 Dundas Street West 
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Phone: 416.762.4848
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The Junction is emerging as the destination for the organically-inclined in Toronto. I visited the newly opened organic grocery store The Sweet Potato on a cold Tuesday morning and was immediately warmed up.
The grocer advertises "natural foods... sweet prices." I am often sceptical of reasonably priced organic food but this time the claim rings true. Everything from organic grape tomatoes ($1.99 for 1 pint) to pure organic agave sweetener ($6.79) is no more expensive - and often cheaper - than you'll find at the big box grocers.
The prices are a result of bulk buying (there's a large storage area in the basement) by owner Digs Dorfman, who has run the High Park Organic Market for two years. He's also reduced overhead with used and recycled refrigerators and shelves, and buys as much as possible from small, local vendors who do not supply the big grocery stores.
I find competitive prices on the usual suspects, such as Amy's Organics or Wolfgang Puck's canned soups ($2.99/can) as well as on local products, such as Toronto Sprouts ($0.99/package). I also find organic PEI pre-washed potatoes ($1.99 for a 1.5 pound bag), organic baby carrots (2/$3.00 on 1 pound bags) and an extensive selection of Celestial Seasonings tea ($1.99/box, all sizes) and bulk coffee.
One friendly employee points out that The Sweet Potato is not a caf? or health food store; it's a grocery store. This emphasis is evident in the full range of products: produce, canned and dry foods, perishables like milk, eggs and cheese, baby food (Earth's Best jars are 2 for $1.50), diapers, as well as cleaning, beauty and paper kitchen and bath products.
I spot several organic tofu options and a mix of faux "meats." Non-vegetarians will be pleased, though, that they will not feel out of place with packaged deli meats from the local Beretta Organic Farms.
With Alice's Farm Baked Pies supplying homebaked goodies, I find on my visit the carrot nut and pineapple zucchini are as tempting as the banana loaves (all $6.99 each), as are the bumbleberry and wild blueberry pies ($9.99 each).
The store's biggest hurdle so far has been underestimating its popularity; many of the usual baked goods were not available as vendors took a break for the Easter weekend while The Sweet Potato remained open and bustling.
There's also a take away counter offering sandwiches, wraps, coffee, tea, fresh juices and smoothies. I enjoyed a mango colada smoothie ($4.99) and noted I could also opt for protein and medicinal varieties, or build my own. Future plans include adding prepared foods like hummus and rice dishes. Expect the goods in 6-8 weeks, when production levels can be increased.
The Sweet Potato sees itself as one part of a thriving community. They complement efforts by other local businesses, such as The Beet, but also offer what nobody else does: An organic grocery store that could replace your regular grocery store. And with summer's fresh local produce around the corner, I've got one more reason to make The Sweet Potato my first stop.
Comments (17)
I actually work for this place now, and I do genuinely find the prices to be quite good on many things. There's some stuff that's expensive, it _is_ in some ways a specialty foods store, but I've been pretty impressed by the prices on staple items and the produce. I do work for them, so dismiss that entirely if you like, but I've been vegan and thus inherently into health foods for 8 years and if I wasn't honestly impressed I just wouldn't have said anything.
It's great to have this and the Beet in the Junction now, and apparently there's more related businesses to come... it was pretty sad when Toronto's oldest vegetarian restaurant, The Vegetarian Restaurant at Keele/Dundas, closed down a while back.
I've been very happy with the place since it opened.
My only complaint is that they're using open-front coolers for the dairy/eggs/etc. which is troubling from an energy-use standpoint.
WTF - I live like ONE second south of this address and I've never heard of this place! I'm setting my alarm and going there FIRST THING tomorrow morning!!!! SO STOKED!
I couldn't believe this place when I first stepped into it. Albeit the big brown and orange sign leaves something to be desired, this is one of my favorite stores to browse through when I know that all I'm going there for is either a couple of boxes of tea and a coffee.
I've lived in the Junction my whole life, and it's finally becoming an area where I want to spend time at.
This store rocks.
The Sweet Potato is a great addition to the Junction. I really like not having to travel far to pick up tempeh and other goodies. Their coffee is also pretty good.
I liked prices but too many of the products were from outside the province, country, or even the continent. Not bad, but there are much, much better options for organic produce in Toronto. I won't go back to this one.
Really like the emphasis on local produce. Debbie seems to overlook the fact that Canada has a pretty significant period of cold that disrupts the availability of local foods.
I shop here every week for grocery items and find the quality of food to be fantastic. I love being able to buy my milk in the glass bottles (which, yeah...are kinda gorgeous) which are environmentally conscious as they can be returned and reused. I am growing more impressed every week as I see the food selection expanding...excited that Sweet Potato now carries Rowe Farms meats. I'm definitely a huge fan of this store.
Debbie has a good point, in August... most things carried in the store should be easily sourced from Ontario.
I think the Sweet Potato has so much potential but it just seems like it's a business run for the money as opposed to the love of food (or whatever). The staff are slow and unhelpful, prices are good but the place looks really dirty. I also think the cafe is a distraction (and bad coffee at that).
Maybe more exposure would get them to take their business seriously, I have not seen ads anywhere nor flyers. Have heard bad things about this place for many people in the neighbourhood.
Interesting you mention the cafe... when was the last time you went in? They just re-did that whole area and the cafe is basically gone, pretty much just a self-serve coffee station. I'm a regular shopper but I do find that the produce is hit or miss due to it being winter and depending on when they got a delivery.
I completely disagree with you Tina. I have now been shopping at the Sweet Potato for over a year now and find the staff to be very helpful and very friendly. The cafe is now gone and there is a self-serve coffee section as well as really good sandwiches and salads. The coffee is fair trade AND organic and is roasted in house (which is always exciting!). And as far as the coffee being bad...you should really try the House Roast Dark. It's amazing!
All in all I have very much enjoyed the Sweet Potato as an addition to the Junction. I'm excited to see how they might grow.
AND if and when their freezer section comes back in!
The Sweet Potato is the best grocery store in Toronto! Extremely fresh produce and great prices.
I have found the staff at times to be extremely rude and at times friendly. The nearby metro sells a lot of organic produce, exact same carrots etc.,and at a lower price than the sweet potato. I must admit that I do not find the sweet potato to be exactly as great as some of you claim. In short not a super bad place, but definitely not the greatest, and the new staff are not as courteous as the original group.
Hey Chris, I was just wondering if the people that work at the store get employee discounts? I've never worked in a grocery store before and I love health food but it's just so darn expensive on a students budget!
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