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Film

More booze coming to Toronto movie theatres

Posted by Derek Flack / October 17, 2012

Cineplex Odeon VIP boozeSoon after we learned that the Bloor (Hot Docs) Cinema successfully applied for a liquor licence, there's news that Cineplex Odeon is looking to enrich your theatre-going experience. Coming to Toronto next year (and into 2014) are three new 19+ VIP theatres, the highlight of which will be a five-screen complex at the Shops at Don Mills. Other locations on the dockett right now include Yonge & Eglinton (already home to a Sliver City) and the Queensway Cineplex.

At present, Cineplex's only offering of this kind in Toronto is the Varsity VIP. Having watched my fair share of films there, I can assure you that this is most welcome news. While drinking isn't exactly a necessity at the movies, it sure does make it more fun — especially when the film is a total dud. Tickets for these VIP theatres will likely be a bit more expensive (as is the case at the Varsity), but when you factor in the more comfortable seats, the wonder of wine, and the in-seat food service, there's ample justification for the premium.

What do you think? Will the presence of booze woo you to the VIP movie-going experience?

Photo by sniderscion in the blogTO Flickr pool

Discussion

17 Comments

lister / October 17, 2012 at 09:34 am
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Craft beer or no dice!
Matt / October 17, 2012 at 09:56 am
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This is a great idea for people who can't go two hours without drinking alcohol.
MattIsLame / October 17, 2012 at 10:12 am
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People like me.
Jer / October 17, 2012 at 10:40 am
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Weird choice of pictures since that is neither any Cineplex theatre nor The Bloor.
Had to click through to Flickr to see that it is Todmorden Mills theatre renovated back in 2010
Jim / October 17, 2012 at 12:31 pm
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Great, because if there's one thing that will reduce the amount of inconsiderate louts talking too loudly and kicking the back of my chair, it's booze.
Moi / October 17, 2012 at 12:37 pm
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Argggggggggh! That's just swell. First it was people whispering, then it was people whispering on their cellphones, now it will be people drunk-dial-whispering-loudly on their cellphones. Arggggggggggggggh!
Guy / October 17, 2012 at 12:49 pm
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VIP theaters are a facade. My experience with them has been that despite that age restriction, and despite the premium paid for a ticket, people still don't understand that you're there to watch a film, not talk, not debate the plot, not whisper loudly, not update your facebook, and on and on.
Sousedbergin / October 17, 2012 at 12:50 pm
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Excellent news, some movies are made to drink and watch.
I recommend:
Felix the Cat Woos Whoopee
The Thin Man (1 and 2)
Casablanca
Withnail and I
Bad Santa
The Living Wake
Young Adult

Some of us need a head start to get drunk before 2am.

jd / October 17, 2012 at 02:24 pm
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I'm not really a fan of the Cineplex VIP.

Give me something like the Drafthouse in the states and I'm there.
Shannon / October 17, 2012 at 04:37 pm
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Cineplex Queensway Cinemas have had a VIP bar area for a while now...
Sean / October 17, 2012 at 05:42 pm
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Hate distractions at the movies. That's why I go less & less.
narutokusanagi87@gmail.com / October 18, 2012 at 08:47 am
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are we going to act like people don't already brig liquor into very movie theater in the city. Also don't the sell liquor @ the scotiabank theater downtown ?
JohnnyD / October 19, 2012 at 08:55 am
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Psh. I'm only interested in cinema-boozing if there are going to be built-in toilets in the seats.
Enough already / October 21, 2012 at 12:29 am
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I don't understand any of this. I love films, and invest a lot of time and money in watching them. I don't need any drinks, whether soda or whiskey, to enjoy a film. I can even enjoy unenjoyable films without the aid of booze, by simply pondering the depth of the film's badness or how it could have been done differently.

I can already see that, eventually, the seats in the auditorium will be removed completely and replaced with several long bars replete with trendy reclaimed-wood stools, with bartenders serving draught beer and herb-encrusted mozza sticks and fish tacos and whatever. Who needed the seats anyway: they just kept kicking against peoples' feet. The film will play at a reduced volume in the background, so that drinkers are not disturbed while talking about sports with their friends, or distracted from concentrating on forming an appropriate 140-character tweet about how they are attending a really deep and engrossing independent film.

Cinemas are about films: leave it that way!
evan / October 21, 2012 at 01:09 am
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These provide zero incentive to leave the house. Small screens playing videos, not films, with comfy seats, booze and food. Yes, all that can be done at home. I'll go see film screenings at Lightbox (and any rep house that will show film), and the rest I'll wait for the blu ray.
Gul Jassad replying to a comment from Enough already / October 21, 2012 at 01:51 am
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Ever heard of the Alamo Drafthouse? Well, that's what this is aiming to be, and a lot of people love the idea-seems that you and 'evan' are in the minority.
Enough already / October 22, 2012 at 01:30 am
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We're not disagreeing. I agree that good taste belongs only to a minority.

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