Inside Bell Lightbox
The Bell Lightbox is still a year away from completion, but with TIFF just around the corner Artistic Director Noah Cowen was in the mood to give media a sneak preview earlier this week. On Thursday I tagged along with a mix of CBC, GlobalTV and Toronto Life staffers as we were led through a maze of construction spanning five stories in the massive structure at the corner of Queen and John.
The Bruce Kuwabara designed building is now 60% complete which means most of the major structural elements are in place. Some floors already have windows, the beginnings of the seating and stages for the cinemas are starting to take shape and there are actually safe and usable stairs connecting one level to the next.
We started our tour in the TIFF office next to the new building. Cowen and his crew distributed some hard hats, boots and glasses and then he spoke for a few minutes as he led us through a few pages of architectural drawings.
For those not familiar with the project, it broke ground back in February 2007 and by all accounts everything is on track so that some of the facilities might be used during next year's festival. In talking with Cowen, he made it clear that Bell Lightbox will be TIFF's central hub for years to come; and he anticipates the screening capacity of the new building will mean the festival will cease programming anything at the theatres in and around Yorkville including the Varsity, Cumberland, Isabel Bader and the ROM.
The scope of the Bell Lightbox is impressive. The building will include a two-storey atrium, five cinemas, three galleries, three learning studios, a student and scholar centre including the Brian Linehan Research Room, a display space, the TIFF staff offices, a cafe, restaurant, and a lounge. Sadly, the cafe and restaurant facilities will be managed by Oliver & Bonacini (think Jump and Canoe), supposedly so all the studio types making the trip from LA can feast on the same generic Wolfgang Puck type cuisine they're used to.
The good news though is that film goers will be able to take the food into the theatres; meaning there will be some healthy options to compete with the usual popcorn, pop and Twizzlers.
As seen in the photos, the inside of the Bell Lightbox is littered with steel beams, large pieces of machinery and all the usual trappings of an active construction zone. We caught most of the workers during a lunch break (munching sandwiches in the yet to be completed Members Lounge) so we were pretty much undisturbed as we navigated our way around the building.
The ground floor of the building has a soaring atrium, private event space and a gallery that will showcase ongoing film-related exhibitions. Expect to see corporate, marketing and media events held here, exclusive parties and receptions for the many local film festivals beyond TIFF that the Bell Lightbox hopes to woo. Cowen wouldn't confirm what other film festival organizers they've been speaking with, but expect the Bloor, Royal and the Revue to play host to fewer festivals in the years to come.
Screenings will take place at the Bell Lightbox year round; likely 6-7 days a week with the usual matinees and multiple showtimes common at other theatres around town. The programming will focus on the stuff mainstream theatres just won't carry - Canadian films, documentaries and foreign films as well as touring movie spectacles that rarely come to Toronto. Prices for tickets are still TBD but Cowen suggested they'll likely be similar to admission at the local multiplex.
Another exciting programming note is that they plan to host rooftop screenings above the fifth floor starting in 2011. Details were scarce on this but it sounded like it might be something similar to the Rooftop Films experience.
Overall, the Bell Lightbox will encompass over 153,000 square feet of multi-use space and include 1,300 cinema seats. It is five stories high but will be flanked by a 7 storey office building. A Ticker Sign outside will start above the front entrance of King St. and wrap around the east side of the building on John.
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Comments (13)
I was a booster for this project initially, but if they are indeed going to scoop all the quaint little film fests around town, and take the varsity, bader, ROM, cumberland, etc. off the schedules -- wow. Colour me fearful.
I thought the festival was always lauded for the involvement of real fans, and access to the people. But holing up in some fortress on King st. seems to fly in the face of that, doesn't it? This has to be logistically impossible though? Can you imagine taking all the line-ups from the various theatres and plunking it down at King & John?
Wasn't there talk a while ago of making John St. Pedestrian only?
And I for one wouldn't miss the Cumberland.
As the TIFF people have said, they have no intention of giving the Lightbox a movie screening monopoly. Movies will be spread out across the city like every other year.
I want to be the first to take objections with your "Sadly, the cafe and restaurant facilities will be managed by Oliver & Bonacini" comment. This, I believe, was one of the best decisions they could have made. Unless you wanted a Keg or a similar restaurant group involved. Canoe and Anthony Walsh is one of the best restaurants in Toronto, with both food and service. O&B are also Auberge du Pommier, and yes, Biff's and Jump, as well as the Toronto Board of Trade and a connection with Soma. I'd wait and see what they create here before lamenting a decision. Why did you think that this was a bad decision? I'm pretty puzzled.
You're right. This is a great decision if a chain restaurant was the alternative. But, I would have personally liked to see some food here that was a bit more reflective of Toronto's diversity. (ie. Japanese street food, Korean, Latin American etc.) I also don't have much faith in O&B providing many vegetarian options or taking into consideration those with restricted diets (dairy, gluten free). Lastly, I don't believe they've demonstrated the ability to create food options that hit a student's price point which is key b/c students can make up a significant % of the film festival going audience.
I think it depends if you're looking at this as an establishment that has to be successful year-round or just for a few weeks in September. Any restaurant in that space with a carrying cost that high, can't gear it's menu to students because they equal part of the demographics of the film fest. The majority of money spent during the film fest is for events, not a student having dinner before or after a movie. Also, to have a restaurant attached to a theatre that just focuses on Korean or Latin American food is not looking at the market. Each of their restaurants have several vegetarian options, I'm not sure about the gluten-free or dairy free options, but not many restaurants have too many selections with those parameters. Also, I'd say that if the restaurant at the TIFF building was Japanese street food it would definitely not represent Toronto's diversity. Also, O&B isn't a chain, the cafe and grill probably is considered that, but their other restaurants have independent chefs and menus. It's like calling Grammercy Tavern in NYC a chain, because it's owned by a restaurant group. Sorry if I'm going on, but I like Canoe and Auberge and the presumption that this wasn't a good decision just seemed wrong and biased, if you look at this from many other perspectives it's a very good decision.
To "questionable":
As for TIFF, the lightbox doesn't have enough seats to replace all the other theatres they use during their main festival. RTH, the Elgin, etc will still be used.
I was just at the Bell Lightbox website - having recently returned to Toronto after living abroad for a couple of years I have no idea what it is.
The website gives no indication whether it is a cinema, a school, both, a special-screenings-only centre, condominiums ... what is Bell Lightbox? The info on the site is so vague and full of jargon that I still don't know what it is, despite thoroughly reading the "About" and "Vision" sections. Enlightbox me, please.
Well.... you could enlighten yourself further and read the other two sections "Learning" and "Festival"... you know... instead of just the first two sections.
O&B don't cater to my specific prejudices and tiny minority concerns, so they are horrible and teh 3vul!!!
How about you grow up, instead?
Canoe actually has a number of gluten free dishes, since it does focus rather heavily on seafood. As for vegetarian options... there's a salad.
Are we now going to be denouncing Jacob's for their excessive focus on red meat? Can I demand that Le Commensal serve me steak tartare? How about some pork tenderloin at United Bakers?
Plus, do you even know what Puck's cuisine is, beside's a handy put down for over branded LA Food? Just a hint, no one would ever confuse any O&B restaurant with one of Puck's. Canoe is actually very focused on Canadian food - witness the elk and arctic char.














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