Thank You Toronto sells hats for a good cause
Did you line up for the OVO pop-up shop earlier this month? Yeah, everyone else and their mom did, too. I saw a guy biking down the street in an owl shirt and a "The 6" hat last week. Hometown pride is fantastic, but Thank You, Toronto has a way to rep your home city that's a little more under-the-radar.
The brand-new fashion line actually started as an Instagram account devoted to all things Toronto. After garnering tens of thousands of followers, they decided to use their powers for good. The company has a pair of snapback designs for sale, branded with classy, retro logos declaring the wearer's love for Toronto. For every one of the $39.99 hats sold, they've vowed to donate one meal to a person in need, with more charitable campaigns planned on the horizon.
Photo via Thank You Toronto.