Just opened OVO pop-up shop in Toronto sells "6" hats
Drake is definitely re-branding Toronto "the 6" - it's all over his new clothing collection, and you can score 6 hats at the OVO pop-up shop, open now until August 9th at 899 Dundas West. Merch will, naturally, be available at the star-studded OVO Festival at the Molson this Sunday/Monday as well.
A line up of about 40 (ha) in-the-know fans were waiting outside the temporary OVO shop this morning. Most were hoping Drake might show, but he must have been hiding in the back folding and refolding the soft OVO branded merchandise, nervously wondering if "the 6" would catch on. Don't worry, Drake, we're sold. 6-ers for life.
The store is open 11am-8pm most days until August 9th (hours on the 3rd and 4th are 11am-4pm).
Photos: Andrew Williamson