fashion truck toronto

Fashion (not food) truck hits the streets of Toronto

Have style, will travel: Toronto finally has its very own fashion boutique on wheels. Fashion Truck Canada made its maiden voyage last weekend in Liberty Village. It'll be returning to the neighbourhood today until 7 p.m, setting up shop outside Balzac's (at the corner of Liberty St. and Hanna St.)

The boutique -- located in a converted cube van, nicknamed Eve -- was created by Emily Dobbie, who runs Vocado in Liberty Village, and buyer/stylist Ashley Barber. They describe their aesthetic as "city chic means weekend warrior" -- think distressed denim, tanks, maxi dresses and beaded accessories from the likes of Mavi and Free People. (And, yes, they have change rooms.)

Retail-on-wheels has been embraced south of the border (understandably, mostly in cities with warmer climates) over the past few years. (Just think of the twee Pinterest-y potential of a silver Airstream trailer stuffed with vintage clothing!)

fashion truck

A store with a similar concept, In Pursuit, popped up in Saint John, N.B. last fall, and in cities such as San Francisco, even businesses like salons, pet groomers and galleries are going mobile. With the city's food truck regulations still under contention, those laws could keep morphing to include a whole range of businesses.

Photos by Derek Flack


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