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Fashion & Style

A sneak peek at the Honest Ed's sign sale

Posted by Derek Flack / March 9, 2014

honest eds sign saleHonest Ed's is selling off many of its iconic, hand-painted signs in a blowout sale on Monday morning at 11am. This news, which broke a few days ago, was met with rabid excitement from Toronto nostalgiacs, history buffs, and folks who like the idea of retaining a bit of the store's legacy before it ultimately gives way to condos in the coming years. But just what will the selection be like, a few of us asked after catching wind of the sale? Ever the good marketers, the folks at Honest Ed's invited media types in for a preview of the sale and a little early celebration of the iconic store's history.

On hand were Wayne Reuben and Douglass Kerr, the employees responsible for the signage, both of whom did a few demonstrations of their work. It's remarkable just how precise and quick they are. It might be cliche, but it really is difficult to believe that a discount retailer employs full time sign painters in 2014. Alas, with the store scheduled to close on December 31st, 2016 this dated practice will soon be another bit of Toronto history.

Get a sneak peek of the Honest Ed's sign sale in this photo gallery.



DB / March 9, 2014 at 12:17 am
Any idea about prices?
Jasmijn / March 9, 2014 at 12:40 am
I think I saw 50 cent and up mentioned earlier.
Derek replying to a comment from DB / March 9, 2014 at 12:55 am
They start at 50 cents.
piero / March 9, 2014 at 03:23 am
Great shots in the photo gallery!
rebecca / March 9, 2014 at 10:32 am
i thought it started at 11?
Spiro replying to a comment from rebecca / March 9, 2014 at 11:49 am
Yes, their sign sale starts at 11 a.m. on Monday, according to their flyer.
Warren / March 9, 2014 at 01:35 pm
Classic marketing... "They start at 50 cents" . That's enough to put me off. Merchandise from Ed's ...from 10 cents up!
Matt / March 9, 2014 at 01:50 pm
Yeah, it is so annoying when businesses try to market things they wish to sell. *facepalm*
Brent / March 9, 2014 at 03:48 pm
I saw some of the stuff from the sale posted online too,...which made it easier than having to go in person.
iliveattheverve / March 9, 2014 at 03:48 pm
yeah, I believe "under $100" works better. smh
Perry Como / March 9, 2014 at 05:47 pm
Total garbage. Honest Ed always knew that their is a sucker born every minute. Especially duffus hipsters from Toronto
There not Their replying to a comment from Perry Como / March 9, 2014 at 07:54 pm
If you're going to be a hater at least learn to spell doofus. And you used the wrong 'their'. So you sir are a doofus. And this thing even has spellcheck!!! Come on!!!!
Tony / March 9, 2014 at 08:43 pm
I don't know why they wouldn't do the sale on the weekend? I mean they'll sell out regardless BUT I know alot of people that would like one but I'm not going to take a day off work to go buy a sign on a Monday. I even had some old GTA friends that have moved elsewhere ask if I could get them one but not gonna take a vacation day to do it....
alexa replying to a comment from Tony / March 9, 2014 at 08:57 pm
yes. this is very dissapointing - a weekend sale would have been much preferred and much more attended I would think.
Jer / March 9, 2014 at 09:04 pm
I saw one of these sign painters speak at PechaKucha a few months back. It was really fascinating. I would have bought one if I was in the area but not going to work for a weekday
Aaron / March 9, 2014 at 10:31 pm
"Rabid excitement"???????
Matty / March 10, 2014 at 12:34 am
I'll miss this place. I remember when they sold TTC tokens by the hundred roll. Great theatre posters, a lot of classics...
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