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Fashion Stores

NOZO Toronto

Posted by Bianca Venerayan / Posted on June 17, 2013

NOZO TorontoNOZO Toronto, though tucked in an inconspicuous basement south of Yonge and Gerrard, is far from low-key. A short walk down a backstreet and a flight of all black stairs brought me to the lively, apartment-like setting. The space is a hybrid between a retail store and a dance studio - a concept that didn't quite add up until designer and all-around head honcho Eric Ing explained the brand's vision.

NOZO TorontoAs an insanely affordable (and locally made) street wear label, NOZO aims to make reppin` Toronto easy for young creative types. With the rise of half-and-half boutiques like Lost & Found or BYOB/Fitzroy - and because dance and fashion are both ways to express oneself - splitting the space with Right Foot Studio just made sense.

NOZO TorontoEccentric dancers from every style are constantly coming in and out, so naturally, both the shop and the studio are endlessly buzzing.

NOZO TorontoThe clothing itself, made to fit both men and women, seems to be the epitome of maximalism. Each garment is either covered in a wild print, made from outlandish textiles, irregularly cut, quilted, studded, or all of the above. NOZO is filled to the brim despite being just two seasons deep with pieces like leopard print drop-crotch shorts ($65) and an unconventionally-toned camouflage jacket ($125).

NOZO TorontoPerhaps to keep his own creativity ball rolling, Eric also releases limited edition items under NOZO's Black Label. The higher price point is justified with meticulously crafted clothing made from imported materials; the "Lords of Hogtown" denim jacket ($300) is hand studded as a tribute to Toronto and the "Bishop Strachan" puffer vest ($700) is colour blocked with three hues of ostrich-printed leather.

NOZO TorontoIn the future, Eric hopes to expand his Black Label collections as well as continue to support ambitious local youth. He'll be working on collaborations with every kind of artist; hosting gallery events, sponsoring musicians, and founding a skate team are just some of NOZO's upcoming projects. Lesson of the day is: never overlook an underground shop - chances are, you'll miss out on a movement draped in passion and Toronto pride.

NOZO TorontoPhotos by Morris Lum

Discussion

11 Comments

Mimi Vuong / June 17, 2013 at 09:35 am
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Checked out the store on opening day, super legit space! Each piece is on point! You can tell these guys pay attention to detail, which is vital if you're a designer or aspiring-to-be. Everyone is super nice too. Dancing x Beautiful clothes, how can you not check NOZO out?
Mimi Vuong / June 17, 2013 at 09:51 am
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And no, I don't work for NOZO at all. Not a bit. Nope!
Jesus / June 17, 2013 at 10:10 am
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$700 for an ugly looking vest? Never.
Satan / June 18, 2013 at 05:27 pm
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that ugly looking vest is actually only $200
Michelle / June 18, 2013 at 05:29 pm
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That's obviously not the vest that's described in the body of the article. Do you see Ostrich leather on it? Why is everyone so stupid
Dyana / June 19, 2013 at 02:16 pm
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its actually a side street, not a back street.
gabe / June 29, 2013 at 04:50 am
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Nozo is taking over, I mostly go here to check out the fly dancer chicks who regularly hang here
Boalan / June 29, 2013 at 12:34 pm
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AA quality clothes, some kids riding the "streetwear/streetart/streetfart" wave.. NEXT.
Charlie Brown / July 31, 2013 at 10:46 am
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Good luck on your sales, don't think anyone will buy this crap, I can find better looking cloths in value village or Honest ed's
Seems like a bunch of stoners trying to make money.
Bethany King / November 4, 2013 at 04:13 pm
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NOZO is an admirable toronto designer. I personally love his style, he takes the right risks in the right places. Coming from someone who works in fashion I applaud this young flagship brand and I have been converted!

#NOZOistheshxt!
#concretejungle
Elizabeth / May 4, 2014 at 11:41 pm
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I literally face palmed 15 times while browsing their website. The all over print t-shirts has got to be the worst design I have ever seen. "Fried Chicken" t-shirt for $70? This brand is honestly so laughable.

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