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Fashion Stores

Fitzroy Boutique

Posted by Alexandra Grigorescu / Posted on August 9, 2012

fitzroy boutique torontoFitzroy Boutique is a bit hard to notice from a street-side perspective, but those who pass by BYOB will notice that half of the window space has been taken over by an array of colourful, hard-to-find clothing brands. The modest shop is squirreled away in the back of BYOB, and consists of several rolling racks tightly packed with clothes, two fitting rooms, and a luxurious lounge area where many a weary boyfriend has turned to texting.

fitzroy boutique torontoThe brand was started by Angela Pastor (who formerly worked in the education and media industries) and Julie Buzkowski (previously in fashion PR) last September with a pop-up in Yorkville, meant to coincide with the Toronto International Film Festival.

Then followed pop-up in BYOB around Christmastime and this past March, at which point they'd developed enough of a fan base to take the risky leap into full-fledged business ownership--and it's going great. Aside from return customers and word-of-mouth, they're also helped by walk-by traffic, and the interest-piquing combination of booze accessories and clothing. It's a "come for the bitter, stay for the clothes" economy.

fitzroy boutique torontoThe name comes from a particularly young and vibrant area of Melbourne--which Pastor likens to West Queen West--and reflects their considerable Australian stock.

Pastor lived in New Zealand and was exposed to a wide array of brands and stores that she'd never encountered in Toronto, and was inspired to bring them back. She cites One Teaspoon, which can be found in several other Toronto stores, but adds that their mandate is to constantly unearth new brands. Now, they also carry brands from L.A., and local Toronto designers.

fitzroy boutique torontoPastor describes the shop's style as "feminine, but not sickly sweet." Browsing through the stock, I'll add that they have a penchant for leather detailing, cutouts, boho fringe, and luxe fabrics. The shop is an antithesis to some neighbouring fashion boutiques such as Ruins and Oliver Spencer--as much for its aesthetic as its price point.

fitzroy boutique torontoOne of the shop's biggest draws is its emphasis on affordability--everything in the store ranges in price from $20 to $200, with accessories coming in under $100. While this requires them to steer clear of bigger names such as Sass and Bide, their collection demonstrates a good eye for standout pieces that are kind on wallets while maintaining quality.

fitzroy boutique torontoOn the hangers are hard and soft looks from Ladakh; cutout and bohemian pieces from Pink Stitch; Toronto-based designer Sarah D'Onofrio; and the tailored looks of Bardot.

Pastor raves about the softness of Brandy Melville fabrics, and it's true--they're utterly seductive. Fitzroy is also the exclusive Toronto retailer of brands such as Australia's Blesse'd are the Meek and L.A.-based Show Me Your MuMu.

In terms of accessories, you'll find tote bags from Fieldguided and a modest selection of jewellery, including Psalms 91:1 and its sister-line Shop for Jayu.

fitzroy boutique torontoDespite the low prices, the stock shouldn't be mistaken for fast fashion. The shop epitomizes a beach-to-city wearability that's perfect for the hot summer we've been having, but any reservations I had about how it might translate into the winter months were put to rest as I browsed the fall collection--think relaxed silhouettes in rich colours.

fitzroy boutique torontoWhat's next for Fitzroy? They're happy with their new location--which, it has to be said, has more stock than spaces twice its size--and have just launched their online boutique. They're also in the throes of a massive sale (discounting already low prices by an additional 30% or so), and their fall stock will include knitwear, moody hues, and coats.

Discussion

11 Comments

Joseph / August 9, 2012 at 01:40 pm
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The girls that run the place are hot.
Natalia Buia / August 9, 2012 at 01:58 pm
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Joseph's review up there is all you need, man.
Shoot the Image / August 9, 2012 at 02:38 pm
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Dynamite! Congrats to Angela & Julie!
Maureen / August 9, 2012 at 03:32 pm
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This place looks Fabulous!
Bryanna / August 9, 2012 at 04:20 pm
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I love this store! It's the best for unique pieces at prices I can actually afford.
Robert / August 10, 2012 at 02:42 am
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Outrageously overpriced, but that is to be expected when you shopping in this kind of 'trendy' urban shopping experience. Rarely shop any where along Queen any more
chau / August 10, 2012 at 10:16 am
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I love the clothing selection there! Everything is of really great quality and looks like something from a Vogue magazine lol.
And it's not always expensive. The sale right now is amazing! I've been getting compliments on the top and dress I bought there :)
Fitzroy > Eaton Center, lol
CM / August 10, 2012 at 11:34 am
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Ok so stick to old navy and H&M when buying your women's wear Robert. I've bought a few things at Fitzroy and they're all really special standout pieces in my wardrobe - unique looking, beautifully made, nice fabrics. I get lot's of compliments on them.
Elaine / August 10, 2012 at 11:45 am
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Robert above. Are you joking? This is one of the most affordable stores in the city! There is probably a sale on at the Gap that would be more to your liking.
kp / August 10, 2012 at 05:38 pm
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haha Robert stay outta Queen West....or stop shopping for women's clothes?
Jocelyn Drainie / August 12, 2012 at 02:09 pm
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This is a delightful way to browse, discover and shop for women's clothing. The welcoming 'take your time' atmosphere, music that relaxes combined with classy, feminine and affordable clothing you might not otherwise see yourself in. Try it on. They know style.
I look forward to my next return.
Thank you Angela and Julie.

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