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Fashion Stores


Posted by Briony / Posted on October 4, 2010

Ruins TorontoRuins is like the apartment of your coolest dude friend. Walking in, the store is more than just a clothing store: it's a lifestyle stop.

Sure, there are gorgeous clothes here, but there's plenty more, too, including shoes, ties, fragrance, books, and CDs, and just that...vibe. (There's even a makeshift hair place in the back, and a to-die-for backyard perfect for shows and shenanigans.)

Ruins TorontoBut back to the clothes. The super-cute owners--musician Josh Reichmann and DJ Mikey Apples--have impeccable taste. Brands include the Pendleton offerings for Opening Ceremony, Loden Dager, and other New Yawk-style lines.

Ruins TorontoOne of the stand-out brands is Assembly New York. The contemporary price-point of the label is reasonable, especially considering the skill of the cuts, and the quality of the fabrics. There's the shrunken tweed wool blazer ($425), linen-style jeans ($295), and a terribly chic black linen button-up with an attached dead-nonchalant scarf ($395). They even do accessories, including a sturdy leather tote ($675).

Ruins TorontoAnother New Yorker is Patrick Ervell, who offers up work wear that works equally well in the streets, like the soft formal grey wool pants ($350) and an unstructured wool blazer ($825).

Ruins TorontoFinally, the store also carries local boys' line, Thomas--this stuff is for the more fashion-forward, Bowie-esque, andro-male, and is all wisp and drape and future rock star silhouettes ($300--$650).

Ruins TorontoAdditional covetables include the niche scent line CB I Hate Perfume, H by Hudson and deadstock German shoes, and obscure hipster books (Krautrock: Cosmic Rock and Its Legacy).

Ruins TorontoAnd what do the coolest-dude-friend proprietors have to say about their new playground? "We wanted a certain kind of cool--a little bit mature, elegant and unique, but laidback," Recihmann says. "It's a personally curated store that carries upscale stuff, but is also for someone who appreciates beautiful things. It's not just more stuff."


Ruins TorontoRuins TorontoPhotos by Dennis Marciniak.



Traps / October 5, 2010 at 09:30 am
You want a clothing store? Great! You want a hair salon? Awesome! Putting the two together seems to be a confusion of focus, to be honest.

mondayjane replying to a comment from Traps / October 5, 2010 at 10:22 am
Biomolecular engineering is confusing. Why anyone would vote for Rob Ford is confusing. Hessian approximation algorithms are confusing.

A barber chair in a hipster clothing shop should not really result in confusion, dear. A second look, a giggle, admiration... but confusion?
cultureshot / October 5, 2010 at 10:49 am
Don't get me wrong; high-end boutiques have their place. But are there any non-chain, small-scale, fashion-conscious men's shops that most men could - you know - actually afford?
Traps replying to a comment from mondayjane / October 5, 2010 at 11:01 am
I never said I was confused, I said that the business model was confusing.

gr1 / October 5, 2010 at 11:07 am
how in god's name is it confusing? you summarized it quite nicely. got style has been running a similar model rather successfully (it would seem). you just have the faculties of a raisin.
Snowman / October 5, 2010 at 11:18 am

Those prices are tantamount to a slap in the face!
Jake replying to a comment from cultureshot / October 5, 2010 at 12:12 pm
gABE / October 5, 2010 at 12:17 pm
Lets get some Ice Cream cones in there!!!
AmH / October 5, 2010 at 12:47 pm

The Tangiers
TheRealJohnson / October 5, 2010 at 02:47 pm
I wasn't really sure if I liked this store until you said the owners were "super-cute." That's what I look for in a men's wear store.
Kevin / October 5, 2010 at 03:46 pm
Agreed with Cultureshot. There are so many places in New York that have great style, non-chain, with affordable prices.

Why does every independant men's shop have to be so deterring with their prices?
greg / October 5, 2010 at 04:24 pm
Oooohhh cute boys open clothing store! That's exactly what us guys are looking for in a clothing store. How did they know?
Silver / October 5, 2010 at 05:37 pm
Traps doesn't get out much, forget about him...
and there is nothing makeshift about the beautiful salon space!
Ruins has vision- if you want cheap, disposable crap go to H&M! Or get a better job.
JR replying to a comment from greg / October 5, 2010 at 06:14 pm
Some do.....especially in this area. Thanks for the hetero-normative comment of the day though.
The Real Greg / October 5, 2010 at 07:01 pm
This store is great. You get what you pay for. If you want to shop cheaply, there are plenty of options. Myself, I enjoy having options both ways, and fail to understand why folks are against choice.

Speaking of going both ways, I would like to apologize on behalf of the other people named Greg for the narrow-minded words of the Greg who posted above here. We're not all such idiots, I promise.

PS: The hair cuts in the back are excellent. And again, why someone might think two businesses cannot share the same space is beyond me. Sometimes I wish comment systems were no longer de rigueur.
bullring / October 5, 2010 at 07:24 pm
Awesome, I'm actually in the market for a $400 scarf.
handfed / October 5, 2010 at 07:36 pm
For those prices, how about some Canadian-made shoes, instead of all that garbage?
jameson / October 5, 2010 at 08:28 pm
Sounds great, prices sound horrific. Too bad, Josh Reichmann is the man!
belvedere / October 5, 2010 at 08:31 pm
"a lifestyle shop" with cooler than cool dudes. wowzer. all that's missing is the harley or ducati prop. and why oh why do we have to take nyc's lead on everything? posers, nothing but.
Molly / October 5, 2010 at 10:03 pm
I clicked on this article because of the cute boys. Where are the cute boys!
AmH / October 5, 2010 at 10:22 pm

Hot new spirits...never bring you pleasure.

polaris / October 5, 2010 at 10:34 pm
you get what you pay for. quality comes at a price. it might sounds ridiculous considering these are just clothes, but its someone's choice to do so. and considering it is a men's store, i don't see why its such a far fetched idea to have a grooming section at the back. women's stores sell cosmetics, its the same idea.
john john / October 6, 2010 at 12:17 am
I am from Toronto, live in NYC for career purposes, unfortunately.
Why does Toronto have to become Brooklyn without the history and crime?
These kinds of stores litter the Lower East Side and Williamsburg. If it is not clothing it is overpriced coffee or a wood and tile bar/butcher shop. Everyone needs a mustache, beard and a pot belly. This place sucks.

ttt replying to a comment from polaris / October 6, 2010 at 01:43 am
Quality can come at a reasonable price.
Status almost always comes at a ridiculous one.
No wool blazer is ACTUALLY worth many hundreds of dollars.
But the social/cultural/mirror-image masturbatory fantasy cache of said blazer is what people (read: people with lots of money, lots of debt, or lots of both) pay for.
For the snarky kid up there who made some cheapshot at people with, like, logic... really? Are you as dull as you read? My income does not determine my ability to see past a price point.
Finally, with a headline like that, you really did need a picture of the cute boys. Only reason I clicked.
Majic / October 6, 2010 at 02:06 am
Btw-This store also has lots of much less expensive stuff than that which was mentioned, re: Vintage, Alternative Apparel. It's a mix.
Brian / October 6, 2010 at 12:15 pm
"Curated"? Barf.
polaris replying to a comment from ttt / October 6, 2010 at 09:47 pm
a good girlfriend / October 7, 2010 at 11:42 am
Being a girl who accompanies her guy to go shopping, I have to agree with these comments about it being hard to find men's clothing at independent clothing stores for a reasonable price.

Us girls have it a lot more easy, believe me!

gtafunmuscle / October 7, 2010 at 04:32 pm
"The contemporary price-point of the label is reasonable"
you must be kidding, right?

we need a store called Uniqlo to come to canada, then we can all have affordable, fashionable clothes to wear in canada
jaws / October 11, 2010 at 10:00 pm
gtafunmuscle, i totally agree, we need more dull made in china crap to fill our closets with up here in the great white north, eh
flux / October 15, 2010 at 07:31 pm
Love this store! you totally get what you pay for and some of the cloathes there are beautiful
Wizardo / November 24, 2010 at 04:20 pm
Uniqlo is the answer for sure. Cheap, poorly made clothes that last about two washes. If people want to spend money on well made garments not made in the far east- let them. There are enough cheap crappy clothes and shops who sell them in this world... Support RUINS if you want, or shut it.
tmadely replying to a comment from bullring / January 10, 2011 at 01:00 pm
Just bought an awesome scarf there for 40$ ... defs didn't see any that were 400$... ??
Max / January 14, 2011 at 04:39 pm
I've been there countless times and they are always closed, even when they should be open.
Jeffrey / March 3, 2011 at 03:42 pm
Hi Store Owner:

If you need men's woven silk ties, cuff-links, bow ties, cotton shirts, dress pants, please come to our warehouse at 589 Middled file Rd unit 4 . we are a wholeseller for menswear in Toronto.
Jeffrey Liu
Jin Qun Inc
Rob / March 27, 2012 at 04:42 pm
Shop looked awesome and went in to take a look. Most places with real, artistic clothing pieces like this are exceptionally expensive so my first comment when I walked in was "I don't think there is anything here I can afford". Guy said, "you'd be surprised". Sure enough I walked out with two really handsome jackets - beautiful materials, unique designs. Paid under $500 for the pair. Best part - purchased directly from the designer who I met in-store. Visiting from Ottawa it was refreshing not to deal with the bitch-ass pretentious staff I met at every other store in TO. Top notch, highly recommended.
Matty / August 25, 2012 at 02:46 pm
For those schmucks who commented that this store was all the rave, FYI, Ruins is closed (aka OUT OF BUSINESS) as of Aug 24, 2012. Bottom line is this, cute boys do not ensure a successful business. If you're over-priced, guess what, you won't get customers! Duh! And a hair salon at the back of a men's clothing store, what were they thinking???? Seriously, if I want a hair cut, I go to a hair salon. If I want to buy clothes, I go to a clothing store. Putting the two together clearly shows these guys know nothing about the male mentality. Why not add a gym in there while they were at it?!
John / November 29, 2012 at 02:03 pm
Actually the store closed becuase the owner got an offer he couldn't refuse to manage a vintage clothing store in New York.
Roberta / March 9, 2013 at 06:41 pm
How do men feel about anti aging products for men? If it were to be subtle changes in the way you look where you look better but people can’t put their finger on how, would you consider it? Is looking good important to you? Is 500-1000 k too much every 6 months on over all maintenance? Is anonymity important to you? Would you prefer someone to come to you?

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