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Fashion Stores


Posted by Briony / Posted on October 4, 2010

Ruins TorontoRuins is like the apartment of your coolest dude friend. Walking in, the store is more than just a clothing store: it's a lifestyle stop.

Sure, there are gorgeous clothes here, but there's plenty more, too, including shoes, ties, fragrance, books, and CDs, and just that...vibe. (There's even a makeshift hair place in the back, and a to-die-for backyard perfect for shows and shenanigans.)

Ruins TorontoBut back to the clothes. The super-cute owners--musician Josh Reichmann and DJ Mikey Apples--have impeccable taste. Brands include the Pendleton offerings for Opening Ceremony, Loden Dager, and other New Yawk-style lines.

Ruins TorontoOne of the stand-out brands is Assembly New York. The contemporary price-point of the label is reasonable, especially considering the skill of the cuts, and the quality of the fabrics. There's the shrunken tweed wool blazer ($425), linen-style jeans ($295), and a terribly chic black linen button-up with an attached dead-nonchalant scarf ($395). They even do accessories, including a sturdy leather tote ($675).

Ruins TorontoAnother New Yorker is Patrick Ervell, who offers up work wear that works equally well in the streets, like the soft formal grey wool pants ($350) and an unstructured wool blazer ($825).

Ruins TorontoFinally, the store also carries local boys' line, Thomas--this stuff is for the more fashion-forward, Bowie-esque, andro-male, and is all wisp and drape and future rock star silhouettes ($300--$650).

Ruins TorontoAdditional covetables include the niche scent line CB I Hate Perfume, H by Hudson and deadstock German shoes, and obscure hipster books (Krautrock: Cosmic Rock and Its Legacy).

Ruins TorontoAnd what do the coolest-dude-friend proprietors have to say about their new playground? "We wanted a certain kind of cool--a little bit mature, elegant and unique, but laidback," Recihmann says. "It's a personally curated store that carries upscale stuff, but is also for someone who appreciates beautiful things. It's not just more stuff."


Ruins TorontoRuins TorontoPhotos by Dennis Marciniak.


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