Ruins is like the apartment of your coolest dude friend. Walking in, the store is more than just a clothing store: it's a lifestyle stop.

Sure, there are gorgeous clothes here, but there's plenty more, too, including shoes, ties, fragrance, books, and CDs, and just that...vibe. (There's even a makeshift hair place in the back, and a to-die-for backyard perfect for shows and shenanigans.)

But back to the clothes. The super-cute owners--musician Josh Reichmann and DJ Mikey Apples--have impeccable taste. Brands include the Pendleton offerings for Opening Ceremony , Loden Dager , and other New Yawk-style lines.

One of the stand-out brands is Assembly New York . The contemporary price-point of the label is reasonable, especially considering the skill of the cuts, and the quality of the fabrics. There's the shrunken tweed wool blazer ($425), linen-style jeans ($295), and a terribly chic black linen button-up with an attached dead-nonchalant scarf ($395). They even do accessories, including a sturdy leather tote ($675).

Another New Yorker is Patrick Ervell , who offers up work wear that works equally well in the streets, like the soft formal grey wool pants ($350) and an unstructured wool blazer ($825).

Finally, the store also carries local boys' line, Thomas --this stuff is for the more fashion-forward, Bowie-esque, andro-male, and is all wisp and drape and future rock star silhouettes ($300--$650).

Additional covetables include the niche scent line CB I Hate Perfume , H by Hudson and deadstock German shoes, and obscure hipster books ( Krautrock: Cosmic Rock and Its Legacy ).

And what do the coolest-dude-friend proprietors have to say about their new playground? "We wanted a certain kind of cool--a little bit mature, elegant and unique, but laidback," Recihmann says. "It's a personally curated store that carries upscale stuff, but is also for someone who appreciates beautiful things. It's not just more stuff."

Cool.

Photos by Dennis Marciniak .