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Fashion Stores

Linus Inc.

Posted by Robyn Urback / Posted on February 23, 2011

Linus TorontoLinus Inc. tries to be upscale, not high end. That's what owner Luke Martin tells me as I enter his new space on College just west of Dufferin. And I think my face gives away that I have no idea what he's talking about.

"We try to be upscale, trend-driven, contemporary," he elaborates. "But our prices are quite medium," Robin Richer, Martin's partner, pipes in. "We're urban and trend-aware, while serving all types of clients from actors to artists and lawyers."

Linus TorontoThe space has a relaxed vibe with bamboo floors, white walls, and comfy black leather furniture. This location opened in October after Linus Inc. had run its course on St. Nicholas Street near Yonge and Wellesley for eight years.

Linus Toronto"The building was being demolished, so we were losing our home," Martin says while he blow dries a fresh cut. "But we have an affinity for the west end so we were excited to move here."

Linus TorontoRicher tells me this space used to be an appliance store, which doesn't surprise me. This stretch of College isn't exactly 'hip,' with a couple of laundromats, an employment centre, and weary looking sports bar all in the near vicinity. Martin and Richer are optimistic, though, and looking to grow their team and possibly expand their services to include nails and waxing.

Linus TorontoRight now, though, they're all about hair. "Client consultation is our main thing," Richer says. "We want to really find out what you want and why you want it. And then work with you to create a style that really suits you."

"I knew I needed to start my own salon when I realized I knew too much," Martin adds. "I couldn't work for another boss unless that boss was my client."

Linus TorontoMartin and Richer say they have similar styles and both like lots of texture and movement. "So you know you'll get something similar whether you're in my chair or his," Richer says. "Take your pick: a cute guy," she says, grinning at Martin, "or a hot blonde girl?"

Linus TorontoThere is no actual "Linus" at this salon though, and was simply named after the Peanuts character. Martin shrugs. "I just like Peanuts."

Pricing is gender neutral and depends on the type of hair. A base cut is $30, highlights start at $55, and colour starts at $40.

Linus TorontoLinus TorontoPhotos by Dennis Marciniak



Jen / February 24, 2011 at 04:14 pm
What I wanna know is who's the smoken hot blond chick cutting hair in these pictures? Damn!
Sylvie Lapensee / February 24, 2011 at 04:48 pm
Hey! This is awesome Luke! One of these days I will be in your corner for a treat! Can't wait to see what creation you can do with my hair =)
C / February 24, 2011 at 04:56 pm
Luke gives good head; no seriously no one can beat how ridiculously talented Luke is.
I would see him for a haircut, if you wanna be good looking.
I’m serious.
Lisa / February 24, 2011 at 08:03 pm
I have been going to Linus Salon for years and years. Luke is the absolute best! I could never go anywhere else for my hair cuts, colour or great conversations.

Yasmeen / February 24, 2011 at 08:05 pm
Luke gives a fantastic cut and colour that always gets compliments. He actually listens to what you want and makes it happen! I know a bunch of people who get their hair done with him and they'd all say the same thing. The best person who's ever done my hair. Ever.
Yasmeen / February 24, 2011 at 08:06 pm
Luke gives a fantastic cut and colour that always gets compliments. He actually listens to what you want and makes it happen! I know a bunch of people who get their hair done with him and they'd all say the same thing. The best person who's ever done my hair. Ever.

Kristin / February 24, 2011 at 08:35 pm
Luke and Robin are both great. I regularly challenge them with my sudden style and colour changes and they always take the time to understand exactly what I want and figure out the best way to achieve it. I also love that the pricing is not based on gender, I highly recommend Linus to anyone looking for a new stylist.
Noah / February 24, 2011 at 10:03 pm
I've been going to Luke for years. Super nice guy and always great cuts.
marco viero / February 24, 2011 at 10:11 pm
You don't know what you have until it's gone, right? Ever since moving to LA I've never had a cut as good as I've had with Luke, and believe me, I've looked! Every trip back I try to squeeze in an appointment. I might be back in April Luke, keep a slot open for me!!
Delia / February 24, 2011 at 10:17 pm
It's beautiful Luke. Congrats! I still have yet to find a hairdresser like you. Toronto is lucky to have you.
Maria / February 24, 2011 at 11:59 pm
Luke is amazing!
Very attentive to what you want, but never scared to experiment. And those dexterous fingers and hands!
totally recommended :)

Congrats on your new place, Luke!
Donnie / February 25, 2011 at 12:04 am
LEAFS!!!! We crushed MTL!!!
Carly / February 25, 2011 at 12:19 am
I have been going to Linus for many years and I can honestly tell you that Luke is the best! In many ways;). He is the only stylist that has EVER understood my "weird" hair. I've actually been holding off getting my hair cut until I have time to get out to the new space because I don't trust anyone else's hands or scissors anywhere near my head. You rock Luke!!
Diane / February 25, 2011 at 07:15 am
Luke and Robin always make me feel at home. I go in feeling old and tired. I leave feeling (and looking) young and beautiful. And I always get comments on my hair when I go home to London (Ontario unfortunately).
Rachel / February 25, 2011 at 09:45 am
Finally the attention you deserve! I've been getting my hair cut and coloured by Luke for years, and Robin is a great addition. They are a fabulous team!
Ulrica / February 25, 2011 at 09:53 am
So thrilled to see that you are getting the recognition you deserve!! Confident, funky, realistic and talented...just a few words to describe Luke and his style question you will leave Linus happy!
LYSA / February 25, 2011 at 11:19 am
Hey Luke and Robin!
From the gang at "grateful head".
Jan / February 25, 2011 at 11:57 am
Great atmosphere and service over the years and beautiful new setting.
From one of the grey haired set.
Christie / February 25, 2011 at 01:47 pm
I've been faithful to Luke for 3 years. He does the best highlights I have ever had, and his cuts are beautiful and grow out wonderfully. Also, he really does listen to what you want and can do anything from super-edgy to professionally polished. Definitely give Linus a try!
Lauren / February 25, 2011 at 04:45 pm
Luke has been cutting my hair for 13 years now. I recently moved across the Atlantic, and even in London I struggle to get a haircut that comes marginally close to what he does. His salon is always one of the first places I go when I'm back home.

Congrats on the new digs - I can't wait to see them very soon!
Jen / February 25, 2011 at 04:50 pm
I love Robin. She knows what will look good with my squirrelly hair full of curls and cowlicks, and even if I go in with the vaguest of notions as to what I want to do with it, I come out with a bitchin style every time. Rock on lady, a miracle worker of hair! Wouldn't go to anyone else.
nicole / February 25, 2011 at 08:25 pm
I'm really impressed with these reviews.. I will be checking them out the next time I need a haircut.
Mara Ravins / February 26, 2011 at 03:39 pm
Thrilled for this review and thrilled to see your beautiful space, because you are the talented, real thing in the hair cutting/styling world! Luke has been cutting my hair for about ten years. I keep going back, because his level of craft and sense of style are amazing. The cuts grow out beautifully - the compliments keep coming, even months after.
susan / February 27, 2011 at 10:20 am
Luke is a very talented hair artist! He's been cutting my hair for a decade and I keep going back - not only for the excellent cuts which make me feel beautiful and original, and continue to look great even 2 months later - but also because at Linus, you don't feel that you are 'just a client'.
yvon renaud / February 28, 2011 at 10:10 pm
nice job my friend , love the salon looking good.....:)
Mark / March 1, 2011 at 10:04 pm
Are we suppose to tip these guys?? They are the owners...
jenna / March 5, 2011 at 12:10 pm
After seeing this review I booked an appointment and ended up with Robin. I have been searching for a stylist that I would want to stick with for 11 years and I've finally found her!! Cool, easy to talk to, and supremely talented. Love my cut and she spent some time showing me their colour wheel...looking forward to getting turned back into a blond on my next visit!
Cheers Linus, happy to have found you :)
Mélina / March 19, 2011 at 12:41 am
A family member recommended this spot when I first moved to Toronto and I simply can't do without Linus anymore! These guys know their stuff, they take the time to really understand your preferences and make helpful suggestions. Robin gave me the best cut I ever had.
And... bonus points for a great music playlist!
Eranga / January 28, 2012 at 09:42 am
After researching over and over again finally decided to give linus a chance. Well they certainly know their craft. Luke is one talented dude. Dudes out there who wants a good cut, linus is definately the spot to check out. price point is very reasonable. The spot might be out of your way. But its totally worth it. Good luck to people at linus.
Michelle / January 4, 2013 at 02:00 pm
Linus was recommended to me by some friends when I first moved to Toronto 6 years ago... After all these years my friends and I are still going. Like many of the reviews on here I also feel that Luke and Robin make Linus a very welcoming atmosphere. The quality of their work is meticulous, their consultations are thorough and I have always left satisfied with my hair (and my wallet is happy too!) Don't try out other places - just go.
Rachel / March 25, 2013 at 07:44 pm
I absolutely love this salon. Luke and Robin always listen and take their time to make sure you get what YOU want. The environment is fun and relaxing, and best of all...their prices are reasonable. They do not overcharge like so many other salons. I am thrilled to have been referred to this place. My husband and I both get our hair done here, and we both love it!
Thelawyer / July 10, 2013 at 05:56 pm
Great banter, great haircut, great prices. Job done.
joan / July 12, 2013 at 10:30 am
i am new in toronto and i hate changing my hairdresser. always hard decision. so i was searching a lot, and cuz of some opinions decided to go to Luke.
Luke was great. he was asking and talking. he asked how is my hair, what i like, what i dont, what i want from them - cuz of job and lifestyle. there was a lot of questions, also some clues how to treat my hair properly.
we decided for some colour, darker than im usually using, and it was very good decision. my boyfriend was very happy ;) and i was very happy with final effect. it was asolutely what i wanted, but better version than i expected.
very nice job ;)
E George / September 3, 2013 at 01:57 pm
I was thrilled to discover Linus! Downtown experience and cut without the prices or commute. With a little one, and another on the way, I don't have time to commute 45 minutes each way just for a hair cut, nor do I have the $100 anymore. Linus prices are very reasonable (and fair - no gender pricing here!), the cut is fantastic and the conversation great. Luke spent almost 2 hours with me and I was thrilled with the results. Support local businesses without compromising!
George / March 18, 2014 at 06:34 pm
In my 8th year now going to Linus and must say, Luke is a stylist extraordinaire! Not only can he work magic with his scissors, clippers and trimmers but can also wow you with his gift of gab - a fantastic conversationalist and a stand up guy, who is always attentive to your hair needs first and can switch it up to talk about anything - imparting a good vibe feeling and a very pleasant experience. That is to say and aside from being the consummate salon owner host too, without having to accept his complimentary glass of Pinot or whatever the grape du jour may be. So if you have never been to Linus before I highly recommend that you check it out, whether you happen to live in the area or need to commute, it is worth it and will have no regrets guaranteed. Indeed, support local businesses without compromising!
Frank / April 13, 2014 at 12:18 pm
My wife and I have been clients at Linus Inc. for several years now. Luke and Robin are incredibly knowledgeable and always go above and beyond our expectations. I highly recommend booking an appointment and seeing for yourself. They will not disappoint.
Aileen / July 18, 2014 at 06:21 pm
Went to Linus Inc. last weekend to get my hair done and I have to say that Luke is AMAZING! My hair had grown out quite a bit since I don't have a hairdresser out East (I usually get my hair done in Calgary.) I wanted to try something pretty edgy compared to my usual and was a bit skeptical to try someone new since it's always been 50/50 for me. After looking at a bunch of online reviews I decided to try my luck here. Luke was really knowledgeable and passionate about hair. I wasn't exactly sure what I wanted so he took it slow and explained what he was doing. My cut ended up being fantastic and I've gotten quite a few compliments on it. Also, the price point is a plus! So if you are ever looking for a new hairdresser I highly recommend giving this place a try.
Sara / July 19, 2014 at 03:37 pm
I'd been searching a long while for a salon that was both affordable and could handle my really curly hair. My girlfriend had been going to see Luc forever, and I decided to try his salon. I am so glad I did! I go to see Robin, and she is fantastic with curly hair - my hair grows out well, without that dreaded triangle hair us curly-haired folk often end up with. Top the great cut with the great, relaxed vibe at Linus and the affordable price - this is definitely my new salon moving forward. Definitely give Linus a try if you are looking for a great new salon.
Daisy / September 27, 2014 at 08:28 am
I have curly hair which really has a mind of its own. I don't want to tame it! I just want a cut that works with my hair and looks fantastic! This is why I have been getting my hair cut by Luke at Linus Inc. for the last 15 years. Luke's level of expertise with curly hair is unsurpassed! Thanks Luke again for the superb cut!
Linda / February 8, 2015 at 01:29 pm
Got a cut a week ago at Linus and the compliments are still coming. Luke does a great job of talking to you and seeing both what look you want, and how much styling effort is realistic for you (My answers are "edgy but professional" and "next to none").

A couple of choice comments about my cut:
"Wow, you mean your hair looks like that with no styling? Sign of a great cut."

"I really like it, it's classic but also somehow modern. He really nailed the cut for your face."

Highly recommend Linus. Luke really takes his time to give you the cut you want, that you can manage, and that suits you.
Amy / March 6, 2015 at 02:38 pm
I am so happy to have found Robin and Linus. Robin so easily understands the look I want and gives me a cut that's both stylish and easy to manage. I have been going to Linus for over a year now. Both her and Luke are so friendly and warm, I feel like I'm getting my hair cut at home!

Prices are extremely reasonable. Linus is the place to get your hair cut in the west end! Trust me, you won't regret it!
Lor / April 14, 2015 at 11:55 pm
I took two chances at Linus: a chance with a stylist I had never worked with before and a chance at doing something new with my hair. I am sooooo glad I took both chances. I showed Luke a picture of exactly what I wanted (balayage/ombré), and he delivered! All along, he was also honest with the different options/methods available. Best part: extremely reasonable price(s) for excellent and high quality work. Bonus part: very friendly and accommodating stylists (worked with Luke, but Robin also seemed lovely!)
Dan / April 24, 2015 at 04:30 pm
I finally gave this place a shot and glad I did. The haircut was exactly what I was looking for; a solid haircut. I didn't want to submit a comment initially because I thought the true test of a haircut is measured two weeks after the haircut. It's now three weeks and it's still exactly what I wanted. It seems most places give you the 'two week haircut' and you end up spending more for a haircut. Definitely will be making this my go to for a haircut.
Kat / May 19, 2015 at 07:13 pm
Took a chance and went for a last-minute, snap-decision chop. The staff were super cool and friendly. Even though it was my first time ever at the salon and I totally dropped-in at the last minute, I felt totally comfortable and welcome. I got a wicked cut from Robin. Really glad I happened upon this place - will definitely be going back.
svetlana / July 31, 2015 at 07:17 pm
I'm so glad that I discovered this salon as I've been looking for a new hair stylist ever since I moved to Toronto. Luke is an amazing hairy stylist. He is so professional and attentive. Every time I get my hair done at this salon I am extremely happy with the results.

Alicia / August 27, 2015 at 07:36 pm
I had an amazing exsperiance at Linus. Everyone was amazing and made me feel welcome. Spent nearly four hours in rya's chair. Trimmed, bleached, and colour. Archived the most amazing light blue from dark brown hair. Would recommend this place to anyone, I fact I plan on bringing my daughter there for her back to school trim

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