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Fashion Stores

Gravitypope

Posted by Robyn Urback / Posted on November 27, 2012

gravitypope torontoGravitypope is a 4,000 square foot vision for shoe-lovers. The west coast import just opened at the foot (ahem) of Ossington at Queen, offering a Candy Land of chunky pumps, fur-lined moccasins, and block heel ankle boots. You can almost feel the resistance loosen on your purse strings as you walk into the shiny new two-floor boutique.

gravitypope torontoThis is Gravitypope's first foray into eastern Canada. It was initially established in Edmonton back in 1990, and has since expanded into Calgary and Vancouver. But this Toronto store, however, is its first "department store" of sorts, offering both clothing and footwear all under one roof.

The space here at Queen and Ossington was ideal, says manager Jody Kirk, since the building was unbuilt when Gravitypope came across the availability. "We could take the room we needed," she says. "And we needed a lot of it."

gravity pope torontoNot your modest little footwear boutique, Gravitypope is stocked with everything from T & F Slack to Isabel Marant, Comme des Garcons and its house brand, Gravity Pope. You'll find omnipresent brands such as Vans, Camper, and Marc by Marc Jacobs, along with harder-to-find Colico, Canadian-made labels such as Manitobah Mukluks, and far too many others to list. The shop, in other words, is stocked.

gravitypope toronto"We try to carry a really good representation of each brand," Jody says, touring me around the store. "Whereas you might find six styles of Trippen at some other store, we have ... 40." She confirms the number by counting up the Trippen shoes on a couple of racks. "But if it's a new brand [for Gravitypope], we'll start with a smaller sample," she continues. "And slowly, we'll grow the brand."

gravity pope torontoThe sheer volume of shapes and styles for both men and women makes it tough to characterize a Gravitypope "style," though that is, perhaps, precisely the point. "It's sort of cliche, but there really is something for everyone," Jody says. "My dad shops here, my brother shops here, even my baba shops here."

gravitypope torontoThe variety of price points certainly helps, since the $365 teal gathered t-strap Colicos aren't exactly universally accessible (though they do occupy my attention for quite some time.) The Gravitypope label certainly offers the best value, with a pair of men's lace-up wingtip loafers for $175, and women's stacked-heel ankle boots for $225.

gravitypope torontoMale shoppers and bow tie-lovers of all creeds will find clothing to match their new shoes on the first floor, with options such as Comme de Garcon v-neck sweaters $380 and Paul Smith bow ties among the other offerings. Up the golden staircase (formerly belonging to an old theatre), women can explore clothing indulgences such as a gorgeous Cedric Charlier rose gold and wool dress ($1135) and a stunning Gary Graham silk sleeveless v-neck ($639). Too pricey? For something, uh, under $100, there's always the handmade Mad et Len candles for $85.

gravitypope torontoNeedless to say, you can easily drop a penny or two (or a few hundred thousand pennies) during a spree at Toronto's new Gravitypope, but there's certainly something about a pair of T&F Slack ankle boot wedges that will help to fill the void in your savings account.

gravitypope torontoPhotos by Morris Lum

Discussion

26 Comments

opensource1111 / November 27, 2012 at 09:50 am
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one small suggestion - the name of the establishment should appear in the title or teaser on the main BlogTo page. no idea what store you were referring to until clicked link.
Angela / November 27, 2012 at 12:44 pm
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Great, so happy the yuppie west coast has hit our Ossington strip to push out independent retailers. Not.
Khristopher / November 27, 2012 at 01:16 pm
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Wow, look at our third world looking infrastructure! Hideous.
Ryan / November 27, 2012 at 01:21 pm
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So funny what Angela did there. For those of you who didn't quite get it, let me explain the subtleties. You are lead to believe that she LIKES the store being on Ossington, but then she drops the bomb 'NOT' and you realise she actually DOES NOT care for it. If anyone here is in communications or journalism, or just wants to sharpen their satire skills, please contact Angela. Angela, please provide your contact information, you're going to have a lot of interest.
megr / November 27, 2012 at 01:31 pm
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ryan is a tool
A Different Ryan / November 27, 2012 at 01:41 pm
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Greatest merchandising ever. I love the racks of clothes right in the windows. So genius. Not. See what I did there other Ryan? lawl.
Piero / November 27, 2012 at 02:29 pm
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I am confused... is the actual Pope involved in this somehow? Or is this a marketing gimmick?
theoadorno replying to a comment from Angela / November 27, 2012 at 03:45 pm
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uh - what's yuppie about gravity pope? know anything about the company?

it is independently owned, having been founded by a hard-working "independent" woman from Alberta. she knows what she's doing when it comes to running a retail business and that's bred the success to allow her to expand. many of the brands they carry are those also carried by J+O on Ossington, so again, what makes them independent and gravity not? your argument is flaccid, Angela.
SL / November 27, 2012 at 05:10 pm
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Are a lot of people actually able to afford this shit or is everyone in massive amounts of credit card debt?
porker / November 27, 2012 at 05:10 pm
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Several photos hint at the existence of a room full of shoes. WHY CAN'T WE SEE IT? SHOW US THE SHOES.
handfed / November 27, 2012 at 05:47 pm
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give me give me give me stuff stuff stuff. i am crazy about stuff!!!!
jameson / November 27, 2012 at 06:29 pm
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The best thing about gravity pope is the sales. it seems expensive, but they will typically have 30-50% sales throughout the year.

great addition to the neighborhood! right across from CAMH. Definitely not possible 5 years ago!
Ryan replying to a comment from megr / November 27, 2012 at 08:32 pm
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Megr, you are equally talented and probably unsure what gender you want to be.
Rachel / November 27, 2012 at 10:23 pm
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I just lol'd Ryan. Sorry megr
Pamela replying to a comment from Ryan / November 27, 2012 at 10:57 pm
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haha i love you
Johnny Cash 2.0 / November 28, 2012 at 02:15 pm
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I think the ladies with cash are their prime target. Maybe that's why it feels like it was designed for a Yorkville address. Gold baroque floral motifs and marble floor? Seems a bit gaudy considering the neighbourhood. Anyway, staff were pretty friendly and a lot of work went into opening up shop. Just isn't really my cuppa tea. At least there is Starbucks next door and a Tim Horton's and a BANK opening up across the street. Excited! Not.
Ramone / November 28, 2012 at 02:19 pm
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cool store!
Lauri replying to a comment from Angela / November 28, 2012 at 05:24 pm
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From Edmonton. Not yuppie. Not chain. Just independent doing a great job.
Davina / November 28, 2012 at 10:56 pm
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Thank God! I've been dying for gravitypope to open in Toronto. As a shoe lover, it's absolutely impossible to go inside and *not* caress the merchandise. The shoes are so well curated, with a nice mix of the practical and aspirational. The clothes are of the rich hipster variety (comme des garcons, A.P.C, Alexander Wang), but the shoes are the main attraction. As a recent Vancouver transplant, I am beyond thrilled that gravitypope has expanded east! And to the commenter above who complained about the store pushing out independent retailers, gravitypope IS independent. It built up its business over the past twenty years, starting in Edmonton, and has become successful enough that hipsters like you consider it "corporate." Indie does not preclude success.
Bettyburbs / November 29, 2012 at 11:36 am
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Yaaaaay!! Finally!!!
Roger / November 29, 2012 at 02:58 pm
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Angela,
What is it that you despise about a shop that just opened a week ago? Have they done something to enrage the community by selling shoes? Have they done something to ruin "your" ossington?
The same one that only 7 years ago was filled with car body shops and not kids doing body shots. Is that what you are missing? A corner repair that knows how to fix a good windscreen?

I don't understand the argument; areas change and evolve. If the local ossington population supports it, than what's the problem? If they don't, then it will become something else.
Madison / November 29, 2012 at 04:43 pm
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I am a student at the UofAlberta and Louise, the woman who owns the store came to our fashion industries class and told us about her wonderful business. Good for her to be able to expand because of her hard work and commitment over the last 25 years, you should consider yourselves lucky Toronto! Sure it's expensive for a student such as myself, but we need to stop turning to fast, cheap fashion for everything. Money buys quality you can wear for years to come. Go GravityPope!
Sheila / January 8, 2013 at 06:35 am
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I have a pair of Adams brand Engineer Boots I purchased from the first Gravity Pope store in Edmonton, I also got my first fluvogs. The fluvogs made it, thru heavy use 12 years, and my Adams still going, near 20 years I think! Still styling boots I often get asked where I got them. Bottom line, you get what you pay for! And personally, I got a lot more than I ever thought I would. Go Gravity Pope!
Sher replying to a comment from Madison / January 10, 2013 at 11:46 pm
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Thanks Madison and Sheila for explaining what Gravity Pope is all about! I am completely baffled by the negative comments above. The majority seem to be written by those who are not familiar with the company or its history. Gravity Pope is independent and the products they carry are clearly expensive, but it is all high quality! You get what you pay for! And Louise and the rest of her team have put a lot of effort into curating an amazing store. Before anyone judges the store or its appearance you should really go in and explore for yourself. There is something there for everyone, and so far the staff seem really laid-back and friendly, which is a bonus to me because I hate going into stores where the staff are stiff and up-tight.

Also, Johnny Cash 2.0 the floors are not marble, its concrete.
JK replying to a comment from SL / July 29, 2013 at 08:21 pm
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Brilliant! I'm guessing the latter.
Phillius Thomas / September 24, 2013 at 01:12 pm
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Would the pumps on a pipe system be able to combat the abilities of the Gravity Pope?

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