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Fashion Stores

Brennen Demelo Studio

Posted by Robyn Urback / Posted on March 9, 2011

Brennen DemeloBrennen Demelo Studio is about more than just hair. You can tell by looking at the classic Vogues on its magazine rack, the art on its wall, and the resumes of its stylists. "For us, it's about the overall image," stylist Dee tells me. "In that way, hair is almost a fashion accessory."

Brennen DemeloI catch Brennen Demelo Studio in the middle of its renovation. On Adelaide right in the heart of the Club District, the studio has taken over an adjacent space formerly occupied by a clothing store and is knocking down a wall to create a larger salon. I just miss Brennen as he dashes out to shop for hanging industrial lights to outfit the new space, but stylists Shawna and Dee tell me all about the salon.

Brennen DemeloThe business, which is just over five years old, was previously located in a smaller space at Queen and Spadina. After moving to Adelaide, Brennen took on more stylists and the team is now made up of eight individuals who come from various diverse fashion backgrounds.

Brennen DemeloBrennen started working in hair when he was young, and now styles hair for FORD models, creates editorial looks for magazines, and works on countless fashion shows. That's where he met Dee (at Fashion Week, to be specific), who is the official "hair expert" for CBC's Steven and Chris and works at various high fashion events when she's not at Brennen Demelo Studio. "We've sort of meshed a philosophy here together," she tells me. "We're stylists, not just hair stylists."

Brennen DemeloWhile she and Shawna seem to embody separate styles, the both ascribe to the same idea. "It's about overall image," she says. I notice Shawna is wearing a wool cap over a short bob, while Dee is wearing a jacket with a pair of high-waisted pants, her hair in loose waves. You wouldn't expect two people with such outwardly different appearances to be working in the same salon.

Brennen Demelo"I used to cut at Coupe Bizarre," Shawna tells me, "so I think I bring some of that edge here. I work with each clients natural hair texture and specialize in cutting" Dee chimes in: "I tend to go more for the classic beauty look. Whereas at some places you're going to get the same haircut in every chair, that won't happen here. It depends on who you're working with, and the image you want to create."

Brennen DemeloBrennen Demelo Studio is open Tuesday to Saturday, generally by appointment only. Women's cuts range from $50 to $105, colour from $60 to $95.

Photos by Dennis Marciniak



Question / March 10, 2011 at 08:51 am
Hey will this place give me free bleached hair if I promote them on my blog?
michelle / March 10, 2011 at 11:12 am
Isn't reviewing a hair salon without actually getting a haircut a bit like reviewing a restaurant without trying the food? This reads just like an advertisement, not a review.
Johnny D replying to a comment from Question / March 10, 2011 at 11:40 am
Tim replying to a comment from michelle / March 10, 2011 at 01:28 pm
It's more meant to be a profile so people know it exists and get the backstory behind it.
Matthew Scott / March 10, 2011 at 02:46 pm
Great place, especially with the new renovations! My stylist Matt Collins always does an amazing job! Good luck i'n the future Brennen...
Moi / March 10, 2011 at 02:48 pm
YEAH! you tell em' TIM.....heheheheehheeheehehe
Shanta / March 10, 2011 at 04:21 pm
Casey is a great stylist at BD. Has a great eye for what to do even if I don't. They are amazing.
mrs.potato / March 10, 2011 at 05:34 pm
I always find it uncomfortable when a hair stylist has nasty hair.

(see photos above)

Carly-Anne / March 10, 2011 at 09:20 pm
Matthew Collins is my stylist and has given me the best hair I've ever had for the past few years. I've been out of the country and haven't seen the new studio yet and cannot wait to get my hair done tomorrow. I highly recommend Brennen Demelo Studio.
L / March 11, 2011 at 10:20 am
Has anyone had any experience with colour at this salon? Last place I went to (very high-end, in Yorkville) did highlights on my hair and the look is very dated. I thought that the style now was a bit darker on top (by the roots) and lighter on ends? Anyway, because my hair is layered it looks opposite that- lighter on top and darker on the ends. Does anyone at this salon do more fashion-forward colour?
kalen / March 11, 2011 at 11:01 am
A lot of talent in this salon. Women and men walk out looking like they just came from a commercial shoot. That's how good they are.
Samantha / March 11, 2011 at 12:42 pm
Amazing salon, with amazing stylists. Love getting my hair done there! Matt Collins is extremely talented!
steph / March 11, 2011 at 01:47 pm
Unprecedented artistic talent. The BD team aims to provide a high fashion forward look every time. Always on top of cutting edge hair styles. By far my favourite salon in the city. Dee is an outstandingly creative stylist... Hey who wouldn't want to have their hair done by stylist to the stars, Dee, at such a resonable price!
Supergirl replying to a comment from L / March 11, 2011 at 04:41 pm
I had my color done there the other week, they did Ombre highlights on me. OMG it looks so cool. The stylists there are so talented! If you want fashion forward, it's the place to go.
Amanda W / March 12, 2011 at 08:08 pm
Brennen has been my trusted stylist for almost 10 years. Each time he creates a new masterpiece for me, the new cut and/or colour is always followed by weeks, sometimes months of "who does your hair?" queries. He truly has a magical way with hair, but you'll only fully understand when you find out for yourself. I encourage anyone reading this to book stat!!! He's in demand.
Karen Mac / March 13, 2011 at 01:15 pm
Brennan always does a great job with my hair. I have moved out of the city, but I still come back to Brennan to get my hair cut. Once you find some one you trust with your hair you will not go anywhere else.
Jacque / March 14, 2011 at 01:02 pm
I've been a client of the salon since it opened. Shawna has been cutting my hair for nearly 8 years and she also cuts about 10 of my close friends hair too. She is amazing at what she does and is super sweet too! I'd never trust anyone as I trust her which is why I go back time and time again.

Justin does my colour and I've never seen such a perfectionist and artist when it comes to colour and hair. He's just so talented. Everyone at BDS is very nice and accommodating, but find out for yourself :)

Sofia / March 17, 2011 at 04:43 pm
I have been getting my hair cut by Shawna for the last few years, and she is amazing. I have curly hair, so not the easiest to deal with, and have definitely gotten bad hair cuts at many other salon's.

I am always so excited about my hair after Shawna's expert cuts, and get many compliments. I have also changed my hairstyle requests over the years, and it is always turns out just how I wanted it, and better!

Definitely the best salon I've ever been to, book now!
Kali / March 20, 2011 at 06:57 pm
Justin did my ombre hair colour this weekend and I can't rave enough about his work. He did everything free-hand, not a foil in sight, and more importantly he gave me EXACTLY the result I asked for. My hair looks natural, healthy, and he also styled it beautifully. Not to mention he was an absolute pleasure to chat with. I've left MANY salons unhappy and disappointed with their services, but that is now a thing of the past! Cannot recommend his work enough.
Natalie / March 20, 2011 at 07:22 pm
I participated in a Blow Dry workshop at Brennen DeMelo Studio this afternoon. It was a fantastic experience! During the two-hour session, Brennen himself worked with each of the four participants, showing us how to blow dry our hair. We were encouraged to bring our own "tools", so that we could learn how to work with them and apply what we learned at home. Brennen provided us with a handout that clearly laid out, step-by-step, how to blow out our hair. Brennen was extremely helpful, and gave each of the attendees lots of attention.
When I heard about this workshop, I jumped on the opportunity to book myself in for a spot. I have unruly, thick, wavy hair that is very difficult for me to manage. I left the workshop with hair that looked professionally styled. Because I did all the blow drying myself, I feel confident that I could recreate the look.
I would happily recommend this workshop to anyone fed up with pulling their hair back in the mornings. Brennen was an excellent teacher - and what an opportunity to learn from a master in the field!! Thanks Brennen!
Natalie / March 20, 2011 at 07:35 pm
I participated in a Blow Dry Workshop held at Brennen DeMelo Studio this afternoon. It was a fantastic experience!! Brennen himself led the session. He provided each of the four participants with a clear, step-by-step guide to blow dry our hair. He then did a short demonstration on a mannequin, before we proceeded to style our own hair. Brennen offered each of us with lots of attention to make sure we were getting the technique right. We were encouraged to bring our own "tools", which we used to style our hair, so that we could apply what we learned at home.
I have unruly, thick, wavy hair that is very difficult for me to manage. I left the session with hair that looked professionally styled. I was thrilled. And because I styled my hair myself, I feel confident that I could recreate the look again.
I would highly recommend this session to anyone fed up with pulling their hair back every morning. And what an oppportunity to be taught by Brennen, who is a master in his field!!
J / June 11, 2011 at 11:11 am
I went to the salon for the first time this week and my stylist was Jacquie. I told her what my hair problem was and she did a fabulous job at fixing my previous bad hair cut from another saolon. She was very helpful and did a superb job! I'm so glad I met her because I've been searching high and low for a great stylist who not only cuts hair great but that listens as well. For sure I'll be sticking with her.
Anon / July 1, 2011 at 04:27 pm
Brennen is one of the most amazing hair stylists I've ever witnessed. Charming, up beat, and knows how to get the job done right!
raymi / October 22, 2011 at 03:41 pm
I'm a bombshell now thanks to BD.
JB replying to a comment from Supergirl / December 11, 2011 at 02:14 am
Who did them for you? Woul you recommend them for a cut also?
Jules / February 8, 2012 at 11:16 pm
Dee is such a gem. BDS was the fourth or fifth salon I visited during my first year in Toronto, and I was thrilled when I found her. As she professed, she has a classic sensibility, but moreover I just felt she understood what sort of look I was after and adhered to my requests. Communication is key! Every time I leave her chair I feel like a refreshed, updated version of myself and not like I'm wearing someone else's grand idea. She's one of my favourite stylists I've come across over the years.
jenny / July 1, 2012 at 09:48 am
I adore this place. It's trendy without being pretentious. The talent is amazing. They aren't solely in the Studio, they are leaders in the field, they regularly do work for magazines, work with incredible photographers and on fashion and commercial campaigns, consult, teach... People always ask me about my hair. And I send them to Brennen. He's the best. His team at the Studio are all amazing.
Ann Marie Tosoni / June 25, 2014 at 07:44 pm
Justin is the best hairstylist I have ever had. So talented. Always feel great when I leave.
Samantha Dempster / June 26, 2014 at 06:48 pm
An amazing salon I have been going to for the past few years!!!
The vibe inside is fantastic!!! All the stylists are so talented and do hair for T.V, yet they are all so friendly and unpretentious ( compared to a lot of other salons in the city). They take their jobs seriously and are real professionals!
I have referred 5 of my friends there and they are all so thankful!
I highly recommend this salon to anyone looking for a new place to get their hair done.
Dee does my hair ombre, she doesn't use foils, just paints them in....She is so fast and it always looks great!!!
Thomas Lohrum / December 11, 2014 at 04:33 pm
I can only say well done ... Great pictures, great shop!
I would figuratively also like to me, hair cut


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