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Fashion Stores

Blossom Lounge

Posted by Alexandra Grigorescu / Posted on January 27, 2013

Blossom Lounge TorontoBlossom Lounge opened around two months ago, and is rather hard to spot on a simple meander through the Distillery District's cobblestone streets, with virtually no streetside presence.

blossom lounge torontoLocated inside a multi-retail building on Tank House Lane, floor-to-ceiling windows afford you a glimpse of worn wood contrasting against the original factory bones of the space--think exposed pipes, brick, walls, and the Distillery's tell-tale green grated windows. The stock, however, doesn't capitalize on the hard-edged appeal of the space, steering instead towards romantic looks.

blossom lounge torontoBlossom Lounge originally opened several years ago on Main Street in Unionville, and Lauren Snowball, one of the shop's staff, tells me that the expansion to the Distillery District was a natural one, as the neighbourhood bears the same small-town vibe that's so important to owner and buyer, Shauna Podruzny.

blossom lounge torontoThe thrust of the concept was initially internationally-sourced bath and beauty products and cosmetics, although it's since evolved to include clothing and accessories under its umbrella. "They're all smaller lines with a certain aesthetic--very feminine and whimsical, but also very sophisticated," Snowball tells me.

blossom lounge torontoOn the bath and body end of the spectrum, brands include Lollia's feminine and beautifully packaged products and perfumes, as well as deep steep moisturizers and cleansers. You'll also find the Kai line of body products, each marked by the light, signature fragrance, and two organic skin and hair care lines: One Love Organics and John Masters Organics.

blossom lounge torontoThroughout the shop, there's the sense that each brand is carefully curated, and Podruzny clearly puts a lot of thought into choosing smaller lines with a quirk factor. For nail polish, Blossom Lounge only carries butter London in a thorough range of colours, and their short list of perfumes run the gamut from Tokyomilk to Tocca--in short, the focus is on unusual scents created by smaller operations than what you'd expect to find in a department store.

blossom lounge torontoThe clothing is feminine and comfortable with the occasional peekaboo hint of edge. You'll find cozy, well-made staple pieces from L.A. Made, Charlie Jade's silken playful prints (around $200 for a dress), and Soia and Kyo down jackets (around $400). They also carry sculpted jackets from muubaa that owe their distressed, worn look to special treatments on the leather. Blossom Lounge also carries Maison Scotch, BB Dakota, and the medieval-inspired leather handbags of One Fated Knight.

blossom lounge torontoJewellery brands on offer include Dogeared and jewelsmith, and as a nod to the many gift options you'll find in-store, they also carry cards from Positively Green and Frank and Funny ($4).

blossom lounge torontoThey've recently started carrying menswear, and one of their key (incredibly popular and somewhat difficult to find elsewhere) brands is RVLT, as well as Fidelity and Mavi. Blossom Lounge's focus on skincare extends to men's grooming needs, with the MenScience brand.

blossom lounge torontoFor spring, rumour has it you can look forward to the flirty, easy-wearing designs of Covet and more B.B. Dakota--that is, after several more months of teeth-chattering cold.

Discussion

10 Comments

Jenna / January 27, 2013 at 08:38 am
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I was going to check this place out yesterday but I couldn't curate enough money to get on the TTC. I am curating a to do list of places to check out and will definitely include this place. Incidentally I've curated a bunch of American money from a trip to NY that I need to change back to Canadian, do they take US money?
MrsPotato / January 27, 2013 at 02:38 pm
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This comment has been curated.

JT / January 28, 2013 at 10:30 am
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I find these types of store interesting. They offer clothing/make-up that is different than your typical mall and some of it is pretty cool. At the same time, I wonder who buys the clothing/make-up? You are paying around designer clothing/make-up prices for no name stuff. By no name, I'm simply saying these are designers 99% of the population have never heard of and 90% of the time, these "designers or labels" will disappear within 5-10 years.
Alex replying to a comment from Jenna / January 30, 2013 at 12:53 pm
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Try a thesaurus sometime. If you can't afford the TTC, surely you cannot afford this store.
Poon replying to a comment from Jenna / February 1, 2013 at 01:35 pm
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I hate you
Kathy replying to a comment from JT / February 12, 2013 at 02:44 pm
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since when were designer prices $200 for a jacket? or $200 for a silk dress?

it's embarrassing when people care more about the designer than the quality and cut of the clothing and find more value in the small piece of fabric that the name is printed on than the actual item of clothing.
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Rosie / April 4, 2014 at 04:51 am
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Love this store. A little overpriced, yes but I feel good wearing them so I guess beauty has a price! I also know all these brands, but then again, considering how much $ I spend, I should know.

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