On Friday, March 14th, Colgate Palmolive Canada wants Canadians to be a part of the official GEAR launch—a brand new line of men’s personal care products—that will leave you smelling great and ready for any unexpected moment.

Join us on Friday, March 14th from 11 a.m. to 7 p.m. (or on Saturday, March 15th) at the corner of Queen Street West and Soho St. in downtown Toronto to climb the first-ever 60-foot ice wall in downtown Toronto! We’ll have professional climbing instructors on-site to show you how to “GEAR up” and GEAR Ambassadors on site rallying the crowds and handing out free samples of GEAR products.

Let the world know you’re accepting the challenge of climbing the 60-foot GEAR ice wall using the #GearUp hashtag on Twitter.