From February 1 – 16th, Over the Rainbow customers are encouraged share the Valentine’s Day love by donating a pair (or two!) of previously loved denim in-store to receive a 20% off discount on their purchase.

All denim will be donated to the United Way in their efforts to transform Toronto into a place where everyone has access to opportunity and everyone can reach their full potential and live a better life!

When in store, customers who tweet or post a photo tagging the @rainbowjeans416 #LOVEDRIVE will receive an additional 5% off their purchase!

Help us spread the love and make a difference on the International day of love in style with Over the Rainbow!