Thursday October 23, 2014, 6:00 – 9:00 pm

Centre for Social Innovation

215 Spadina Avenue, Toronto

Instructor: Geoff Marcy

Workshop Description:

You’ve probably heard that online marketing can be great for your business… but where to start? Search Engine Marketing (and particularly Paid Search using Google’s AdWords system) is a great way to increase traffic to your website and generate leads, even on a small budget. Internet Marketing maven Geoff Marcy will teach you how to setup an ad campaign using AdWords, and create a powerful ad with copy that works. You’ll learn targeting and bidding techniques to get in front of your ideal audience, how to setup and manage high performing keyword lists, and how to track and analyze your ad campaigns.

This class is perfect for beginners looking to dip their toes into the world of online marketing. No former marketing or AdWords knowledge is necessary!

Note: To use Google AdWords you must already have a working website. AdWords also works best with non-flash and non-frames based websites.