The largest and most influential generation of consumers ever, Millennials are no longer an unreachable audience.

While some brands as well as marketers fear the unknown with this "enigma generation," the real winners are the marketers who embrace and engage with today's Millennials. Co-author of a best-selling new book, Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever shares new research and best practices in creating brand engagement for Millennials in an entertaining and educational format.

You will learn:

? The major trends to follow – adventure, travel, peer affirmation, technology, food and beverage

? New marketing strategies that win with this audience

? Brands that are winning and losing and why that is

? Examples of best practices you can apply to your business