Every CEO wants better results from their marketing spend – more leads, a stronger brand and louder buzz.

Most communications initiatives are under-performing because they rely far too heavily on logic. Logic is just a fraction of what makes a person buy an Apple phone over an Android.

Prospects, whether they realize it or not, are at least as interested in the sensory experiences you deliver, the values you express and the kind of community you’re creating. Optimize all those ingredients, and you’ll give any communications initiative a big dose of relevance.

Andy will walk you through systematic ways to quantify current relevance in terms of logic, sensory triggers, values and community considerations. Then she’ll show you how to cost-effectively test your re-engineered communications concepts against one another to discover which works best for which audiences.