Andy Coville, author of Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition, talks about her career of more than 20 years and how the milestones she encountered as a working mom culminated in her theory of relevance as a powerful way to change people’s behavior.

She talks about learning from struggle, integrating (vs. balancing) life and work, and daring to do what you love. She explains how the lens of Relevance can support a wide range of people: women as they move through their careers and retain and maintain their authentic selves; agency professionals as they seek to blossom creatively; and loved ones seeking real meaning in work, relationships and life.

Andy has spoken about this at several women’s forums in private industry and also at the Wharton Women’s Conference and Harvard Business School Women’s Conference.