Wednesday September 10, 2014, 6:00pm – 9:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto
Instructor: Andy McIlwain
Email still dominates online marketing for making sales and staying engaged with customers. But success takes more than a monthly newsletter blasted to a list of email addresses. In this hands-on workshop you’ll learn how to collect custom profile data from subscribers; intelligently segment your email audience; repurpose your blog posts into automated email updates; and create sophisticated “drip” campaigns to educate customers over time. Attendees will walk away knowing how to do all of this, plus create mobile-friendly email templates, through the delightfully easy-to-use MailChimp service. We’ll also cover the new Canadian Anti-Spam Legislation, so you learn how to use email marketing legally and effectively!
Note: You can transfer what you’ve learned to another email marketing program, but we highly recommend using MailChimp, and that’s what will be taught in the class.