Tuesday November 25, 2014, 7:00pm – 10:00pm

Artscape Youngplace

180 Shaw Street, Studio 110, Toronto

Instructor: Andy McIlwain

Workshop Description:

Email still dominates online marketing for making sales and staying engaged with customers. But success takes more than a monthly newsletter blasted to a list of email addresses. In this hands-on workshop you’ll learn how to collect custom profile data from subscribers; intelligently segment your email audience; repurpose your blog posts into automated email updates; and create sophisticated “drip” campaigns to educate customers over time. Attendees will walk away knowing how to do all of this, plus create mobile-friendly email templates, through the delightfully easy-to-use MailChimp service. We’ll also cover the new Canadian Anti-Spam Legislation, so you learn how to use email marketing legally and effectively!

Note: You can transfer what you’ve learned to another email marketing program, but we highly recommend using MailChimp, and that’s what will be taught in the class.

Included in the Workshop:

-high quality instruction by a professional internet marketing specialist

-small class size

-a take-home MailChimp reference guide

-goodie bag full of fun Camp Tech swag

-official recognition for your participation (that you can share on LinkedIn or your resume)

*Pre-registration required via link