Loblaws to try drive-through grocery sales in the GTA

Loblaws is looking to get into the drive-through business, and it's starting in the GTA. Beginning at its location in Richmond Hill (301 High Tech Rd.), the grocer will roll out what it calls a click-and-collect program, which allows shoppers to select their food online before swinging by to pick it up. While home delivery is the more popular alternative to in-store shopping in North America, the click-and-collect program is more common in Europe.

From a consumer standpoint, home delivery might be more convenient, but there's a host of reasons why drive-through might appeal to local customers, not the least of which is that it's a bit cheaper (there are obviously no delivery fees). You also don't need to arrange a time to be home to receive the delivery. From the retailer's standpoint it's far more desirable, as costs associated with delivery are avoided altogether.

The pilot is expected to start later this year, as Loblaws currently looks to hire a team of personal shoppers who will make in-store selections on behalf of customers. What do you think? Is click-and-collect a better way to shop?