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Eat & Drink

Cookbook Store closing the end of an era

Posted by Rick McGinnis / March 22, 2014

Cookbook StoreWhen the Cookbook Store closed earlier this month after thirty-one years in business, it wasn't just the story of independent bookselling in Toronto that moved one step closer to writing its final chapter. Situated at the northern bookend of one of the last original retail storefront blocks north in Yorkville, the Cookbook Store embodied not just the story of how we've cooked and eaten for three decades, but also how an already affluent shopping district evolves without either going up or down the social ladder.

There had already been a cookbook store at the corner of Yonge Street and Yorkville Avenue when store owner Alison Fryer and owner Josh Josephson took over the space in 1983. On a snowy day just after the store's final day the empty shelves on the wall are the same ones left behind by Books For Cooks - the same ones Fryer had to fill with new stock, after contacting distributors and convincing them that they were going to succeed where the previous store had not.

It was before the internet and even computerized inventory, when rare books had to be ordered by writing a letter to a publisher in Europe, Fryer recalls, and mail orders from customers took weeks, not hours, to fill.

"The only thing I have in common between now and then is that I'd sweep the sidewalk and turn on the lights," Fryer tells me. "Everything else has changed,"

Across the street, the Central Reference Library was just six years old, and Fryer's closest bookselling neighbour was Albert Britnell Books, in business for over nine decades by then, and the Cookbook Shop sat at the end of a very bohemian block.

Alongside quirky businesses like Thompson's homeopathic emporium - on Yonge Street for nearly 120 years in the early '80s - was just down the row, alongside Av Isaacs' and Carmen Lamanna's galleries, which had relocated to Yorkville from the beatnik village on Gerrard, and the Fiesta Restaurant, an old diner recently given a new wave makeover, was a hangout for art collective General Idea.

"When we opened we had a lot of government offices here - don't forget Workmen's Comp used to be here," Fryer remembers. "A lot of head offices used to be here, so a lot of professionals would come in at lunchtime. Now they've all moved out, and what replaced them was a lot of residential, so we had the condominiums."

"The galleries left, the cultural side left, which was sad. I do miss those one-off shops - knitting stores like Calico Cat. Geddy Lee's wife Nancy Young had (fashion design company) Zapata above us. Fun, artistic, creative people - I miss that. You could walk to eight different bookshops in a couple of blocks."

In the meantime, the store got to ride the wave of Toronto's gastronomic revolution - a time when cheques we'd written in the '70s claiming that the city was shedding its closed on Sundays/steak and baked potato reputation were finally being cashed.

Jamie Oliver at the Cookbook StoreIt was a time when houses started getting sold based on their kitchen renovations and not a finished rec room in the basement, and when we suddenly had a generation of our own "celebrity chefs" running kitchens - people like Jamie Kennedy, Greg Couillard, Marc Thuet and Susur Lee.

Interest in cooking exploded beyond dog-eared copies of The Joy of Cooking or the Betty Crocker cookbook and the tiny group of food freaks who'd read Elizabeth David and watched Julia Child on American television.

"Timing was everything," Fryer remembers. "We were in the right place at the right time. But we also decided we'd become part of a larger community. A lot of people would come into the store in the '90s and ask 'Is this how big it is?' But you think big, even if you look small. We always wanted to be part of a community and educate people."

Nigella Lawson at the Cookbook StoreFryer doesn't blame new technology or the appearance of 24/7 food television for the changes that would eventually force the store to close. The store's golden period in the '90s probably got a boost from the rise of the Food Network, she says, which saw her putting on major events when TV chefs like Jamie Oliver, Nigella Lawson and Anthony Bourdain would come through town.

It was at one of their first signings, with Emeril Lagasse at the then-new Loblaws on Queen's Quay, that Fryer knew something big was happening. "We had a lineup of about 1500 people. He signed for six hours - it was insane. And it was completely different demographics - young, old, stay at home, career people. It was incredible. That really showed me the diversity, and they weren't reading Gourmet magazine - they were watching the Food Network."

On the day I visit, the shelves are empty and the rows of dusty wine bottles that lined them - souvenirs of memorable meals by staff and patrons - are boxed up, ready to be shipped to George Brown's culinary school. The building - most of the block, in fact - is due to become part of One Yorkville, a condo complex that's supposed to preserve the vintage storefronts facing Yonge. Fryer has given her folder of old photos of the building, a gift from the family of a long-gone tenant, to the restoration architects working on the project.

The store will go out with one last hurrah - a pot-luck dinner for staff and patrons tomorrow (Mar. 23) in the empty store. Fryer says that they knew that the condos were coming, but that it was really the juggernaut of online book retailing that's writing the final page for specialty bookstores like the Cookbook Shop, which is going away to join niche stores like Longhouse Books and Edward's Books & Art in the city's retail history.

"We're at Yonge and Bloor - this is where density should be. People ask 'Are you mad at the condo developers?' I'm not mad at all. I'm not bitter. We've had 31 years. If someone said, Alison, you're going to start this project which is kind of crazy if you think about it, and you're going to do this for the next 31 years. Here's the people you're going to meet, here's where you're going to eat - all those things. I would have said sign me up. We got to live our dreams for the last three decades."

Discussion

10 Comments

Christopher King / March 22, 2014 at 11:06 am
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Yorkville has reached the point where there will soon be not a sliver of natural sunlight left to find.
Bookstore? / March 22, 2014 at 11:27 am
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What's a bookstore...a book...a buggywhip...a coal furnace...
Andrea Z / March 22, 2014 at 11:39 am
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It's gentrification. As sad as it is..Yorkville has been over-developed for a long time. These cool spots still exist in Toronto but you'll find them in Roncesvalles or West Queen West. Our city is ever-evolving but it's not a bad thing. Artists and independents will always find their place....but eventually they always have to find a new place to make cool.
Gail / March 22, 2014 at 12:51 pm
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Every generation screams gentrification of areas in Toronto as the new developments happen.

The cook book store was part of the gentrification that happened in the area in the 70's-80's, and now its happening again.

Also how many of us have bought a cookbook recently, and if so was it from this store? Seems like we go online first to find recipes these days.
Zi / March 22, 2014 at 01:37 pm
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I'd like to join in celebrating The Cookbook Store except the owner and staff treated me like a shit since my first ever visit in the late 80s.

The last time I went in, I was buying a lovely cookbook by a wonderful author, Naomi Duguid. She was there that afternoon and I wanted to ask her to sign the book for me. She was lovely, interesting and gracious and her books are among my favourites. The staff in the bookstore, on the other hand, nearly patted me down and followed me around the shop as I looked at books. They treated me like I was shoving their books down my pants by the shelf when I was the only person in the store who bought a book. There were about a half a dozen people who ate samples brought in by Naomi and yapped loudly but they disappeared without making a purchase. Once I bought Naomi's book, to the absolute and rude stares by the owner and staff, I asked Naomi to sign my book. She did we chatted a bit. She's very interesting.

Since then, I've bought other books but not from those assholes at The Cookbook Store. So what if they are closed.
Julie replying to a comment from Zi / March 22, 2014 at 06:02 pm
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I think that became the key key differentiator for the cook book store. We all know you can get all the books they sold elsewhere whether other Toronto stores or online but it was a stop for all the chefs and cooks to promote their books. A visit to the cook book store was a look at all the photos of the chefs with their books from in-store appearances.

Bob / March 22, 2014 at 06:44 pm
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Ordered a cookbook for a valentine's gift one January, asking to make sure I could get it by February. Got a call--the only call from the store--in OCTOBER telling me my book was in. I thought personalized customer service was the secret weapon small retailers keep banging on about. Not at this store. Needless to say my subsequent cookbook purchases (quite a few, probably well over $600 worth) were not at this poorly run shop.
jeff / March 23, 2014 at 12:36 pm
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Interesting to see the negative comments on here. I also got a "bad" vibe from this place. I think maybe some people liked it but it definitely rubbed me the wrong way a few times (how they ran some events in particular for me).

Regardless, it was nice to have someone organize these type of events and I hope someone else picks up the slack.
Nisi replying to a comment from Zi / March 24, 2014 at 05:00 pm
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I agree - I had a friend who worked there and she told me about a brownie competition and suggested I make some to enter. It's not like I thought I'd win - my brownies were vegan so there's a bit of a challenge there. Anyway - I stayed throughout the entire taste tests and I was standing right there. Did anyone ask me if I wanted the rest of my brownies? Nope, they just got tossed in the trash - I tried to stop Alison but all I got was, "Oh well." Before you think they were terrible - out of the 6 or so entries, mine were 3rd.

I've been there since - the only people who were ever nice to me were the part-time staff that seemed to turn over fairly regularly (my friend quit too - I don't think she has very fond recollections overall but that's all hearsay).

I went in another time to ask about a certain cookbook and they wouldn't order it for me. So, I'm trying to support an independent book store but apparently dealing with the riff-raff who aren't chefs was kind of beneath the Cookbook store. I've been treated more humanely by online robots.
Nisi replying to a comment from jeff / March 24, 2014 at 05:02 pm
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Maybe one of those food-prep places could have author-chefs come do a presentation or something... that would be a good venue.

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