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Eat & Drink

Project X invites beer drinkers to expand their palates

Posted by Ben Johnson / February 1, 2012

Project X Great Lakes BrewingIf you drink beer and live in Toronto, you've undoubtedly already heard of Great Lakes Brewing Company. Established in 1987, Great Lakes is Toronto's oldest craft brewery and, while they first made the scene with their Golden Horseshoe Premium Lager, they've since become known for brewing tasty, award-winning beers like their Crazy Canuck Pale Ale and their Red Leaf Smooth Red Lager, not to mention their well-received one-offs and their seasonal favourites like the Winter Ale and Pumpkin Ale.

Held on the second Thursday of each month, Project X events feature a one-off cask-conditioned ale and a sampling of beer-themed food. It all started four years ago as a way for the brewery to share some of the test batches of beer they had been brewing with Toronto's local craft beer drinkers.

Thanks to the rather limited laws surrounding the way beer can be sold in Ontario, Great Lakes realized it would be a lot easier to get the beer drinking public to come to Great Lakes as opposed to trying to get their one-off beers out to them, so Project X was born.

Because Project X is part of a plan to expand the palates of the city's local beer drinkers, the events typically feature unique and daring beer styles. For their most recent event on January 12th, for example, Great Lakes served up "Kama Stoutra," the winner of a Toronto Beer Week homebrewing competition. Because the bold Kama Stoutra is a stout featuring intense spices and curry, the event also featured vegetarian curry dishes and somosas, Bollywood music and live entertainment from a belly dancer.

The project has also served as a way for Great Lakes to foster a sense of community among the city's more discerning alcohol enthusiasts, not only by allowing interested beer drinkers to learn more about where their beer comes from and how it's made, but by allowing Great Lakes to learn about their beer drinkers.

The next Project X event on February 9th will have a decidedly wintry theme as they take it outside at their brewery (weather permitting) for some shinny on their very own skating rink, grill some meat and, naturally, pour some Winter warmer beers like porters and stouts. Individual events are $10 to attend and this covers the cost of your beer and food. In order to attend Project X events, you also must be a member. However, membership has its benefits and your one-time, $10 membership fee also gets you a t-shirt and a powerful, ancient talisman.

Photo by sjgardiner in the blogTo Flickr pool

Discussion

18 Comments

Only thing I like about Winter / February 1, 2012 at 10:58 am
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It makes me sad every year about this time when their Winter Ale stops appearing on the LCBO shelves :(
Maltman / February 1, 2012 at 11:01 am
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"..the events typically feature unique and daring beer styles..."

Otherwise known as hoppy beers. More home brewers that can't make more than 10hL of consistently flavoured beer.
1 / February 1, 2012 at 11:29 am
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This city is not a world class beer city that's for sure.
fek / February 1, 2012 at 12:10 pm
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Does anyone remember Labatt's X & Y project that went on in the 90s? This sounds like it.
Right. replying to a comment from fek / February 1, 2012 at 12:33 pm
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X + Y: shitty ad campaign where people voted on which beer Labatt would make. The winner was called Labatt Copper. And it was garbage.

Project X: "a plan to expand the palates of the city's local beer drinkers"

Yeah, sounds exactly the same.
Adam replying to a comment from 1 / February 1, 2012 at 12:33 pm
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Every opportunity to hate on Toronto, eh? You're the laughable epitome of #ShitBlogTOCommentersSay
1 replying to a comment from Adam / February 1, 2012 at 01:02 pm
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My only complaints about the city is the Public Transit and the lack of beer. It's frustrating to live in the biggest city of a supposed beer loving nation and be constantly disappointed with a meager selection of quality beer.
Ben replying to a comment from Maltman / February 1, 2012 at 01:07 pm
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"Otherwise known as hoppy beers"

Actually no, I was speaking specifically about beers like Kama Stoutra, daring for its use of curry--and mentioned immediately following the sentence you quoted.

It's fine if you don't like flavourful beer, but if you're going to try to be critical, as least have the decency to read my article in its entirely.
Connie replying to a comment from Maltman / February 1, 2012 at 01:30 pm
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Hoppy beers? The daring beer in reference is clearly stated as a curry stout. I'm guessing it wasn't hoppy. Also, great lakes has been brewing beer for 25 years, they're not amateur homebrewers.
Deano / February 1, 2012 at 02:01 pm
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Nice. Great Lakes is great. lol.
Love their Winter Ale. Loving blogTOs increased beer coverage too.
GuyWhoReadsWholeArticles / February 1, 2012 at 03:11 pm
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WTF?

"your one-time, $10 membership fee also gets you a t-shirt and a powerful, ancient talisman."

Is this a joke?
Stacey / February 1, 2012 at 03:48 pm
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Great Lakes doesn't include a Feb 9th event on their website. Is it TBD?
Crimson Cass / February 1, 2012 at 04:27 pm
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These events are a lot of fun.

And yes, the "powerful ancient talisman" is a definite benefit, but I wear the t-shirt more often :)
joh / February 1, 2012 at 07:52 pm
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there's no info on their website about project X, and the buttons to "follow us on facebook" or "follow us on twitter" go absolutely nowhere. I really wish Canadian businesses would get their act together in the online space; it's so frequently embarrassing.
GC / February 1, 2012 at 09:45 pm
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joh - Not sure what website you were looking at, but the Facebook and Twitter links on www.greatlakesbeer.com work just fine for me, and the Events page there mentions Project X right at the top.

U dunno / February 2, 2012 at 03:03 am
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I'm living in Belgium at the moment, a GREAT beer nation... and I know enough Belgians, Brits AND Germans over here who've visited Toronto, hit up the Beer Stores or breweries such as Mill St. or Great Lakes for a taste of local product, and who will argue with 1 and some of the other commenters here... Toronto IS a great city for craft beers, for VARIETY of brewing styles, and for daring brewery experimentation.

So there.
Evan Slobodan / February 2, 2012 at 08:23 am
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I only go to the beer events at Volo because that's where my friends on the bar towel messageboards drink. I love to take n otes about what I'm drinking and then post them to ratebeer.com and then I also like to lust after that guy Craig's wife who works for the Sun. She's a hottie patottie.

Cliff S / February 2, 2012 at 04:10 pm
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Speaking of the one off's; I really hope they bring back the Miami Weiss - they were a delicious offering.

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