Saturday, May 26, 2012Cloudy 25°C
Eat & Drink

Brewers Plate 2009: A Full House

Posted by Joshua / April 18, 2009

Brewers PlateFriday night marked, for me, the eagerly anticipated second annual Brewer's Plate feast, presented by Green Enterprise Toronto (GET), Local Food Plus, and Slow Food Toronto. Last year's inaugural event was by all measures a smashing success, and my review was nothing short of a rave.

At this year's installment, the food and beer were good; at times downright excellent. Doors opened at 6:30pm, and I arrived at about 7pm, halfway into appetizers. I was surprised by the long line of people waiting to get in. Unfortunately, this first line foreshadowed the many more queues to come.

Last year the event attracted about 175 people to the Berkeley Church, and this year they clearly decided to step it up a notch in size by moving it to Hart House, which by all accounts was a beautiful location. The entrance to the event led into a hall with the appetizers (and later the desserts), with a patio off to the left and the main dinner hall to the right. Nice concept. And it might have worked... with about half as many people, and enough food for everyone.

buddha dog brewers plate 2009

Unfortunately for everybody - and most people paid $100 for this - the event appeared to be completely over-sold. First I waited in line for the sublime Buddha Dog, which as usual had perfectly paired flavours in three delicious bites. Then I waited for tandoori pizza from Magic Oven, which tasted pretty much like chicken on a pizza. Good pizza, but not enough to distract me from the Master Shucker in the Oyster Boy line. He couldn't open those Maine oysters fast enough, and I could see why: certainly not Oyster Boy's finest, but I didn't see anybody complaining as one after another got sucked back.

At least the outdoor patio was gorgeous as the first true taste of summer lingered into the evening.

I figured things would improve when the main courses opened for business, but alas, with everybody chomping at the bit for more food, it was like bees to honey and unless you were first in line 30-40 minute waits in long lines for each small plate gave us plenty of time to wonder just how the organizers thought this would work.

waupoos cider

One bright spot was that the beer available at each station was plentiful and helped us get through the lines. And a true bright spot of the night was my discovery of Waupoos Cider from Picton. Brewed from about a dozen varieties of apples grown on site, all picked at the height of freshness and brewed just once a year, the cider was clean, crisp and more than a little refreshing. It wasn't the sweet cider of Strongbow, but it wasn't bitter or displeasing; I could happily drink a pint on a summer day, or just about anytime.

But back to the main dishes, the menu had whet my tastebuds before my arrival. And the food, overall, wasn't so much disappointing as some of it was underwhelming after such long waits. The elk ragou would have been nicer with more succulent elk, but the flavours were there and the concept was nice.

jamie kennedy brewers plate

jamie kennedy apple doughnut pork

Once again Jamie Kennedy nailed it; he seems to have an understanding of local food and pairings that is above and beyond his colleagues. His doughnut and pork were the crowd favourite, and not just because Kennedy is the most household name among the chefs represented.

brook kavanugh duck

brook kavanaugh

A close second in my circle was Brook Kavanagh's duck two ways - I think everybody had at least two or three of those. The flavours worked brilliantly and the total package was something to savour.

brewers plate toronto brad long

brad long veritas brewers plate

Unfortunately Brad Long - of Veritas and Restaurant Makeover fame - ran out of the filling for his crepes, so the small bite of the total package I tried may not have been representative. I found the fish got lost in the creation, which is disappointing as the "vegetarian" version made with the remaining ingredients showed real promise. I felt bad for the long line of people behind me, who had waited patiently only to learn that the food was gone. Too bad the rest of the chefs then also started running out of food, as my friends and I had only tried two thirds of the main dishes at this point (and, as luck would have it, dessert was disappearing). It seemed as though most of the chefs didn't have enough food to feed all in attendance; a real shame to say the least.

marc breton gladstone chef

The cheese on toast - rarebit by the Gladstone's Marc Breton - smelled a touch foul but tasted quite nice. That's what happens when you use incredible Monforte cheese. Mark Cutrara's beef tartare divided the audience. I loved it for the same reasons others disliked it: a bit salty, a bit of a tangy acidity and a creaminess brought a complexity I wasn't expecting.

mark cutrara beef tartare

The cheese plates for dessert were interesting, although nothing so memorable that I was inspired to take notes, and the rest of dessert must have been good enough to inspire everybody who got there first to devour all the good options. The maple sugar balls on a stick melted in my mouth and were sweet and nice, and some sort of spicy shortbread-like item was not something I need to eat again. I hope there were other items; they must have been good. Three of our party of five made it to the dessert area too late to sample anything but the cheese, leaving them determined to stop somewhere on the way home for sweets.

In my group the food was generally deemed hit-or-miss, but I'm willing to give it an overall positive assessment. If we had been able to simply walk up and get food - like last year - I don't think we'd be as critical. But since we were elbow to elbow and waiting for what seemed like all night for each taste, the memorable part of the evening won't be how to eat locally in April but how not to run a food event ever.

To literally add insult to the metaphorical injury, when the (first-time) auctioneer tried to get peoples' attention, shouting into the mic, he openly called my friends and other guests sitting at the front-most tables "unaffected". Since one person didn't take that sitting down he responded that they were akin to "moss in Stanley Park". Sound weird? I still don't get it either, and I was glad to have missed most of the otherwise painful auction.

In the end, it was like a bad airport experience. After waiting in line after line, only to have to strip down to get through security, it felt like we were "dining on standby". I was lucky enough to get appetizers and mains; my friends just got mains. The dessert flight took off without us, but by then we didn't really care.

Were it not for the fact that the event was a fundraiser for a great cause, many may not have been as understanding or patient as they were. Hopefully the organizers can learn from the experience, and go back to the drawing board for 2010 - to solve some of the logistical problems.

Photos by Photosapience.
blogTO is a sustaining member of GET.

Discussion

17 Comments

Sean / April 18, 2009 at 12:59 pm
user-pic
I had in mind going but couldn't. Wow... big bucks for hot dogs. Gee, I didn't miss out.
Jerrold / April 18, 2009 at 01:39 pm
user-pic
Brewers Plate is a great concept and worthwhile cause for sure, but the failed logistics really ruined the experience for me and my fellow guests this year.

Regarding long waits in lines:
I'm a patient person, and fully embrace the idea of slow food. But while beer was readily available, I had to wait almost an hour before I could sink my teeth into my first main (the Elk Ragout). Without ample food in the belly (and without intention!) I started to get a buzz on while standing in line.

Regarding food shortages:
Why there wasn't enough of each food was a bit of a mystery. You'd think the chefs would have brought enough (and extra just in case), but at two of the six stations, the chefs threw up their arms and announced that it was over, much to the dismay of those eagerly waiting in line. The sweet desserts were cleaned out before we could get any, so we ended up making and eating an store-bought insta-bake cake when we got home. Not slow food, that's for sure, but we were determined to get our sweet on.

Did they over-sell tickets to the event? Did the chefs skimp out on food? Was there a communication error between organizers and the chefs? Did the throngs of people ahead of us in line each take multiple servings?
Jerrold / April 18, 2009 at 01:44 pm
user-pic
On a positive note, some of the food was really outstanding. I particularly enjoyed Brook Kavanagh's "duck two ways" and Jamie Kennedy's creative and delicious apple/pork doughnut creation. Soooo good! The after-dinner coffee and tea were also fabulous. It's amazing what can be done in April, with local ingredients.

Hart House was a stunning venue, and people were generally in very good spirits despite the issues with crowding.
Corina / April 18, 2009 at 02:32 pm
user-pic
Look at the girl's face in this photo... lol she seems really disgusted by the food or the event itself.
Laura Bee / April 18, 2009 at 06:21 pm
user-pic
I was thinking about splurging for this event, but I'm glad I didn't. Such a silly situation, as they were in control of the number of tickets.

On a positive note, I have to agree that Waupoos Cider is incredible. I tried it at Harbord House, and nothing has ever been as good since.
Jenny Renault / April 18, 2009 at 07:34 pm
user-pic
I think this is such a great event! It is too bad about the different setbacks. If you're looking to support Earth Week, try some of the Greentuity restaurants. I'm going to try a different one each day!
apetimberlake replying to a comment from Corina / April 19, 2009 at 09:16 am
user-pic
I was going to say the same re. that womans face in that photo.
Roger / April 19, 2009 at 05:21 pm
user-pic
Actually all the faces in the first photo don't look to happy or impressed. Maybe those are just hungry faces. I doubt I'd have a smiley face with an empty plate and empty stomach.
Leehe Lev / April 19, 2009 at 05:44 pm
user-pic
I helped out last year and at this year’s Brewers Plate. I’m in the first picture looking at the lovely display of watercress cut fresh for Brad Long’s delicious creation. For those who spent $100 and didn’t feel you ate your money’s worth, look at it from a different perspective. What I enjoyed most was admiring the passion and creativity the chefs put into their respective dishes. There was a lot of work that went into this event and many generous people helping to make this event a success. All of us are trying to spread the word about the many benefits of eating locally. There was a great energy in the crowded room with lots of connections made in those long line-ups. Try and see the big picture of what the Brewer’s Plate is trying to achieve: To create an appreciation of our own community’s food and drink. I look forward to next year’s Brewers Plate. I am confident that all the logistics will be sorted out and expect another creative and delicious array of local delights.
Joshua replying to a comment from Leehe Lev / April 19, 2009 at 09:03 pm
user-pic
I hope those connections were being made - they didn't seem to be happening in the lines I was in, though.

Regardless, I'm thrilled that the Brewer's Plate is so popular as it's an enormously good and important cause. The creativity on display is definitely amazing. Last year, though, the connections and creativity were more accessible. Next year, I hope all we talk about is the great food and great opportunity for local food in April - and all year long.
Barry A. Martin / April 20, 2009 at 11:01 pm
user-pic
While all the gripes are factually accurate, they only registered peripherally for me.
I met a lot of interesting people including politicians, entrepreneurs, artisans, and concerned supporters of local, sustainable fare and practices.

I think of it as a donation–voting with my dollars. The conversation was the meal, the meal was the souvenir.

Not to suggest criticism doesn't have it's place–it's good research for future efforts.
C. Walken / April 21, 2009 at 11:34 pm
user-pic
Blog TO just deleted my post because I didn't enter an email address.

I'm not going to rewrite a thousand finely crafted words, but here's a summary:

- Place was way too crowded and hot
- Not enough beer flowing (why was there no dedicated bar?)
- Jamie Kennedy is a genius, he can have my wife for a night if he wants.
- Hart house is great, but not when filled up 400 hungry people
- Next year I'll stay home with a 12-pack, some timbits, and a porno.
em / April 22, 2009 at 05:04 pm
user-pic
In point of fact, I think most people who were there, were there on comp tickets and did not pay a cent for a fantastic event. So griping about people wasting their money is over-stating things.
Chris replying to a comment from Barry A. Martin / April 22, 2009 at 09:27 pm
user-pic
Barry–thanks for the support. As you can imagine, this is a massive exercise in coordination by a group of non-profits who already have their plates full (so to speak).

You're right, criticism can be helpful and we can always do better and different next year.

Many, and we think most, of the guests, were delighted with the event overall, including positive reviews in media such as Treehugger.
chris replying to a comment from em / April 22, 2009 at 09:37 pm
user-pic
Thanks Em - yes, there were many guests there who were affiliated with the various organizations involved, sponsors, VIPs and media, that's true. Not most of the 400+, but a large number. I think the more important point is that the actual cost of an ambitious event like this is not paid for by the ticket price - it takes a lot or sweat, pro bono work, gifts and sponsorship to make it happen.
I wish we could have charged less for the tickets, but in this format, we can't. Also note that we follow the slow food principle that the suppliers get paid - the chefs are paid costs so the suppliers don't have to donate product.
No one does it for the money, and many of us volunteer our time for this work - we do it to promote local, sustainable, food and farming, and to celebrate local independent craft beer.
Chris replying to a comment from Jerrold / April 22, 2009 at 09:44 pm
user-pic
Jerrold, we hear you – Look how popular local food is! We were surprised by the turnout, and we didn't over-sell but it was hugely popular with our commumnity. Next year we'll be sure to take that into consideration when we build next year's event. Our ribs are still sore from being jostled as well. The turnout caught us slightly off-guard–it didn't' look like it was going to be an issue. Next year we need to spread the event out to more rooms, or reduce the number of guests, or change venue and make it bigger, less expensive, there are a number of ideas in the air.
The organizers all agree that the popularity and intense interest in the challenges of the event are very nice problems to have.
If anyone else has thoughts on these ideas, please share them.
Joshua / April 24, 2009 at 04:05 pm
user-pic
After reading Chris' comments (and that's Chris Lowry - a key player in the Brewer's Plate), I think it's worth clarifying something that might have gotten lost.

I strongly believe in the mission of the Brewer's Plate. It is so important to eat locally and to support local farmers. Whether the event costs $100 or $150 (as it did last year), that's fine with me because it's a benefit, great food, free-flowing beer and access to chefs, brewers and other cool people. If connections are made between attendees and something amazing can result, even better.

But all of that got overshadowed by the logistical troubles this year. I don't say that to beat a dead horse, but to make the point that my responsibility - one I shared with Jerrold - was to *review* the event, not simply sing praises of the intentions or only write about the successes. I was careful to include the many positive points of the night. Last year I gave it a total rave. This year I simply couldn't. Next year I'm fully prepared to heap praise again.

I think a larger space would help so that the various lineups / crowd can be more spread out. But since each appetizer and each chef only serve a few bites of food (which is fine), for 450 people, it would be useful to have more food stations. There are plenty of chefs using local ingredients, and I'm sure some of them would be happy to sign on.

Add a Comment

Other Cities: VancouverMontreal