Toronto Wine & (Not So Much) Cheese Show

Posted by Lauren
Filed in Eat & Drink
March 24, 2009

20090323---Wine-&-Cheese.jpgThis past weekend I took in the Toronto Wine & Cheese Show at the International Centre. Aside from the fact that the Toronto Wine & Cheese Show is held in Mississauga (hmmm... interesting) and the Malton GO station was undergoing construction that forced GO riders to climb across tracks, over dirt heaps and through broken fences to access the venue, the first thing to really strike me was the lack of cheese.

On Sunday afternoon after covering the entire floor of over 100 exhibitors twice, I spotted only three booths offering up real cheeses.

Sure, Philadelphia Cream Cheese was exhibiting, with decked out Philly angels and samples galore. But that can hardly be called real cheese.

Philadelphia Cream CheeseCanada has some really excellent, interesting and exciting cheese producers and it would have been great to see them represented at the show.

Having said that, it's obvious that marketing budgets aren't what they used to be and particularly for small producers it's hard to justify the cheddar. The show was only about half as big this year as it was in 2008.

Being a consumer-based show, I was not all that surprised to see non-wine or cheese related exhibitors. There were many non-cheese food exhibitors like Spring Rolls restaurant, Metro grocery stores, Summer Fresh Salads Inc., Mott's Clamato, Mushrooms Canada, and Crepe de licious.

And there were a variety of beer and spirits represented at the show as well, like Brick Brewing Co. (makers of Waterloo Dark and Laker brands), Creemore Springs Brewery, and Appleton Estate Jamaica Rum. The LCBO had a full retail area set up like a mini storefront, complete with checkouts, cash registers and debit machines.

LCBOBut it was exhibitors like Kia Motors, Manulife Financial, Transat Holidays, Sandals Resorts, both the Toronto Star and Sun, and The Bay that stuck out like sore thumbs.

Amidst all the non-wine nor cheese distractions, I did manage to drink a lot of wine and eat a fair bit of cheese.

At the Uncork New York exhibit I compared two Cabernet Francs, one (Castello di Borghese) from Long Island and the other (Prejean Winery) from Finger Lakes. The Long Island won out in my books.

I also really enjoyed the two Argentine wines I tried at the Woodside Wine Appreciation Club's exhibit: the Serrera Bonarda from Marton Andina and the Cavas de Crianza Blend from Clos de Chacras. Woodside is an artisan Argentine wine appreciation club that hosts events and does private group orders for wines that are not available through the LCBO (and for the sake of full disclosure: blogTO's editor, Jerrold Litwinenko, is a founding member).

Cheese of CanadaAs for cheese, I had to get repeated fixes from the Cheese of Canada booth. Headed up by self-proclaimed Cheese Guru Gurth Pretty, Cheese of Canada hosts events, offers mail order services and sells artisanal Canadian cheeses at farmers markets in the city.

They had a variety of some great cheeses, including a sampler of past Canadian Cheese Grand Prix Winners including the Morbier-style Douanier, the semi-soft washed rind cheese La Sauvagine, another semi-soft washed rind Migneron de Charlevoix and the blue-veined Bleu Bénédictin.

All in all I had a good time, I mean who doesn't like to drink and nosh on a Sunday afternoon? Here's hoping that next year's event shows a little more love for the transit riders and the cheese.

Photos by Lauren Wilson

DavidToronto on March 24, 2009 at 11:56 AM

Why have a Wine & Cheese show in a place where nearly everyone has to drive to attend it? Why not have the show where public
transporation is better--like part of the Metro Convention Centre.

jamesmallon on March 24, 2009 at 12:10 PM

That show, like the bike show, beer show, etc. are bunkus. You get little more information than on-line, and you pay for the pleasure of people selling to you. And it's a crime that an alcohol event is held in the middle of a car-parking lot.

Ryan L. on March 24, 2009 at 12:51 PM

I wouldn't mind seeing an official 'Entertaining' show. So, wine, cheese, spirits, glassware and other related foods... So basically what you've just described, but with less emphasis on Wine.

ddt on March 24, 2009 at 1:49 PM

I agree....have been to a number of shows up there and haven't really been blown away by the content....actually felt sorry to have made the trip...waste of money for sure when you take into account what you're getting out of it.

Dee on March 24, 2009 at 3:28 PM

Great write up. Looks like I am glad I missed it.

Ab. on March 24, 2009 at 6:00 PM

If you're looking for a different kind of wine experience, Toronto Public Library is presenting a series of three events that pair literary discussion with guided wine tasting - as part of the Keep Toronto Reading festival this April.

The events - conveniently located at TTC-accessible library branches - spotlight:

The Wines of Australia
http://www.keeptorontoreading.ca/events/books-food-and-wine/literary-buzz-a-trip-down-under

The Wines of Ontario
http://www.keeptorontoreading.ca/events/books-food-and-wine/literary-buzz-locally-divine

The Wines of South Africa
http://www.keeptorontoreading.ca/events/books-food-and-wine/literary-buzz-out-of-south-africa

ddt on March 24, 2009 at 8:09 PM , replying to a comment from Ab.

thank you ab, that's very helpful :)

wow gold on March 24, 2009 at 10:09 PM

I didn't know that there is a Wine and Cheese show in Mississauga last weekend, I should have come and enjoyed the free-flowing variety of wines. :(

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