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Eat & Drink

Winterlicious 2009

Posted by Lauren / January 27, 2009

WinterliciousWinterlicious is back for its seventh year in our fair city, being held as part of the annual WinterCity festival.

150 local restaurants are participating in the two week Prix-Fixe culinary event, giving Toronto foodies the opportunity to dine their way across the city.

Among the usual suspects are all of the Oliver & Bonacini restaurants (Canoe, Jump, Auberge de Pommier, Biff's Bistro and the Oliver & Bonacini Cafe Grill), Chef Mark McEwan's North 44 and Bymark (but not his newest Yorkville resto One), Chef Marc Thuet's Atelier Thuet, and of course West Queen West mainstays like The Drake and Czehoski.

New additions to the Toronto food scene like The Citizen in Leslieville (from Rodney Bowers Chef/owner of the Rosebud), and Bite Me! (the reinvention of Marc Thuet's original restaurant on King West) are also participating, a perfect way to sample what these spots have to offer.

Unfortunately new additions also include chains like Alice Fazooli's Italian Grill and Lone Star Texas Grill; however eligibility criteria set by the city only allow one location to participate.

Also new this year is an updated pricing structure - lunch price points are now $15, $20, or $30 (from $15 or $20 last year) and dinner price points are now $25, $35, or $45 (from $25 or $35 last year). The prices charged are up to the individual restaurant.

The new pricing structure is coupled with a requirement for each restaurant to prove that a three course meal at their establishment is more expensive than the Winterlicious prix-fixe promotional price, but interestingly this rule doesn't apply to restaurants that have participated in any Winterlicous before 2009.

And for those of us looking to do more than eat ourselves silly, in recent years the Winterlicious franchise has expanded to include food centric events including cooking classes, art exhibitions, charity fundraisers and fashion shows. Many of these events, though, are far more expensive than even the highest Winterlicious price point of $45.

Among the more affordable options are: a fashion brunch at the Drake called "Guilty Pleasures V: Fashion + Food = Fabulous!" ($35); Spice Route's culinary journey along the ancient Spice Route "Travel the Spice Route Brunch" ($40); a meal featuring pairings of 8 artisanal beers with cuisine from local Toronto Restaurants "Artisanal Brewers at Todmorden Mills Museum" ($50); and a spectacular brunch "Five Senses Brunch" at Rosewater Supper Club ($50).

The rest of the events range from $60-$200+, leaving me wondering what the criteria are to become a "Winterlicious Culinary Event."

So yes, Winterlicious has expanded to become a more robust culinary happening for the city, with higher prices to match. And yes, I may occasionally feel like cattle being herded through the pasture when owners/operators have a less enlightened view on hospitality.

But for me its all about the food, and all in all Winterlicious still offers some good value.

Winterlicious runs from January 30 to February 12, 2009. Photo by IndieYuppie on Flickr

Discussion

23 Comments

Joshua / January 27, 2009 at 10:05 am
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Last summer I dined at Canoe for a Summerlicious $35 dinner and thought it was worth every penny - and definitely cheaper than the same meal would be normally. I don't remember Canoe being in Winterlicious last year, so maybe at $45 they're more willing. Dining out in Toronto can be a pricey proposition, though, so it's disappointing to see the price range creep upward for Winter- (and likely Summer-) -licious.
Paul / January 27, 2009 at 10:26 am
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I have been to a few Summerlicious and Winterlicious meals, and have been mostly impressed. The one exception was Jump this past Summer. I'm hardly a foodie, so maybe it's common knowledge that this is Oliver & Bonacini's embarassing failure of a child. Canoe is the captain of the football team, and Jump isn't even allowed to play for fear of another nasty concussion.

The new pricing structure is worriesome ... and I think these events should rethink their reservation policy. Maybe even introduce a handful of first-come-first-serve nights.
Matt / January 27, 2009 at 11:11 am
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I think adding a first-come-first-serve night would add tremendously to the event. It would give it a nice buzz. It'd also be nice to eliminate the American Express front of the line reservations.

Although overall, it's a good way to try restaurants I normally wouldn't.
m / January 27, 2009 at 11:43 am
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Its too bad that there are no vegan options that I could find. Even a few of the restaurants claiming vegetarian options are wrong, ie. FILETTO DI TILAPIA ALLA CREMA DI LIMONE (v)- pretty sure last time I checked tilapia was fish?
Maria / January 27, 2009 at 11:59 am
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I agree with m, that's why I don't/can't go to Winter/Summerlicious.
Ryan L. / January 27, 2009 at 01:09 pm
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It wouldn't surprise me that some of the restaurants in town with their professionally trained chefs don't cater to vegans. Even vegetarianism is frowned upon by trained French chefs. Good luck going to a professional chef school and get through it without handling some meat.

There are statistics that show that vegetarianism and veganism is lowest in countries that deal more directly with the raw forms of meat and higher in countries that process and 'form' the meat into unnatural shapes (Chicken nuggets, ground beef, boneless ham, etc). This doesn't necessarily show a correlation between the two (it's hardly been a priority to spend too much time researching it), but if there <i>was</i> a correlation, it might be less likely for someone who was trained in chef school, handling raw forms of meat to later adopt a vegetarian lifestyle.
gorilla replying to a comment from m / January 27, 2009 at 01:26 pm
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I only eat bananas. Its too bad there are no banana-only options I could find.
Gloria / January 27, 2009 at 01:36 pm
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I've done both summer and winter events for the past few years, and I've had a mixed experience, but nothing that puts me off trying things out. Mildred Pierce, before it closed, was a sterling experience, and I'm going back to Mildred's Temple Kitchen this year. Can't wait.

I agree with Paul that Jump is a pass -- overrated.

What I'd give to get a reservation at Canoe! :)

To the vegans and vegetarians: Have you tried calling the restaurant and asking for a special menu? It might not work for a discount special like Summer- or Winterlicious but I bet you can expand your regular restaurant options just by asking. Some are pretty accommodating if you give them notice.
Koala replying to a comment from gorilla / January 27, 2009 at 01:36 pm
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I'm with gorilla. When will we get a eucalyptus-only restaurant in T.O.?
James / January 27, 2009 at 02:27 pm
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Why "unfortunately" in regards to restaurants like Alice Fazooli's participating?

What? Just because they're a chain means they can't play too?
Baslie / January 27, 2009 at 02:43 pm
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Anyone have an idea of where the lead photo was taken? I am craving Asian, and that pic is making me hungry! :)

Sushi 101?
Ryan replying to a comment from Baslie / January 27, 2009 at 04:14 pm
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It looks like it was taken at Hosu at Yonge and Eglinton. It's a great restaurant, which I enjoy takeout from frequently, but it's not a winterlicious restaurant.
Matt / January 27, 2009 at 04:26 pm
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It's my thought that Winterlicious is supposed to showcase Toronto's best restaurants and chefs.

James, I don't think it's the fact that Alice Fazooli's is a chain that is the issue; it's the fact the food is terrible.

Joe / January 27, 2009 at 05:26 pm
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In my years of trying summer/winterlicious meals, I've yet to be impressed. Winterlicious used to be a needed pick up for business's low seasons (think back to SARS). Now it's a chore for restaurants to show case their easiest to make/least interesting food that is cheaper than they'd rather sell it for.

I like to try new places but if I want to have a decent meal, I'd go to my favourite restaurant instead.
Ryan L. replying to a comment from Joe / January 27, 2009 at 06:30 pm
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<i>I like to try new places but if I want to have a decent meal, I'd go to my favourite restaurant instead.</i>

Which is exactly why its a good idea for these restaurants to get involved. Most people are hesitant in spending more than they're used to on restaurants they've never been to before, so they tend to stick to their old reliable favourites. Winter/Summerlicious is a great way to entice people to try your restaurant and encourage repeat business.
ryan marr / January 27, 2009 at 11:57 pm
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I shot interviews with the top chefs this year participating, asking them what they're serving for winterlicious.

http://www.n49.ca/p/toronto:695/dining/winterlicious_restaurants/place

hope some people find it helpful in deciding where to go.
lolita replying to a comment from m / February 2, 2009 at 02:26 pm
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Yes you're totally right. It should not be this devastating anymore. I'm hoping next winterlicious we'll have at least one vegan option for us. For the time being I do urge u guys to try this new little place in the Village by the Grange called Karine's by Maggie's. It's not only all day breakfast but you should see their vegan, vegetarian and celiac options of more than 20 hot items.
I did not stop thanking my friend who dragged me into there few weeks ago.
i still taste the most delicious vegan French Toast with mixed home made berries preserve and I'm dying to go back on my next visit to Toronto. Go Now and let me know!
Don / February 10, 2009 at 05:59 am
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Last Sunday I had lunch at a participating Winterlicious restaurent call the Rosedale Diner. Their publishized lunch price is $15. However, I was charged $20. When I got home I happened to be browzing the Winterlicious site & I noticed that the Rosedale Diner's lunch price is $15. I called the restaurant for an explanation, but I could not understand their reasoning for charging $20. I would not recommend the Rosedale Diner based on the lack of integrity and their dishonest pricing practices.

Don
Donna replying to a comment from Don / February 10, 2009 at 11:43 am
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I was also at the Diner on the weekend! They don't serve lunch on the weekend, just brunch...it is one of the better tasting and better priced brunches I have enjoyed in the city.
Dawn replying to a comment from Matt / February 10, 2009 at 12:01 pm
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I thought the purpose of Winter/Summerlicious was to try out higher end restaurants at a decent price. Why would I want to eat at places like Alice Fazooli's and Lone Star Texas Grill when I can eat there anyday for probably the same price.
Phillip Kuza replying to a comment from m / February 10, 2009 at 12:33 pm
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The Rosedale Diner has a vegan option on the winterlicious menu, Mediterranean Okra, Tofu & vegetables stew, on Israeli couscous.
Yam yam...
AJ Foodie / February 14, 2009 at 08:49 pm
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I would highly recomment Prego in Yorkville. I have tried both lunch and dinner there for winterlicious and it was delish! I think winterlicious is a fun and exciting event. I usually eat out so this gives me an opportunity to save a few bucks.
chris / January 31, 2010 at 06:17 pm
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As a long time Torontonian and recent time spent as a cook I was excited to have my first Winterlicious experience.

Disastrous.

The place? Centro. Ignoring the advice of a co-worker, I decided to make the trek to this well to do restaurant, that has a relatively good fine dining reputation. First came the starter – a marinated artichoke salad. Overall, it was rather forgettable. A lack in taste was offset by a solid presentation and simply left me looking forward to some delicious slow braised beef. As seems to be representative of the restaurants culinary philosophy, the braised beef looked divine yet was unseasoned and left me wondering if I could order a side of taste. Personally, I quite enjoy cooking braised beef. It’s a fun dish with a longstanding tradition and the possibility of bold delicious flavours. To the chef who cooked such a outrageously bland dish you should be ashamed of yourself. Finally the chocolate cake desert was equally disappointing, and in tune with the overall theme of the night was once again tasteless. I was expecting a rich chocolate taste however I received a lifeless cake with a questionable sorbet pairing. To put it in perspective MacDonald’s apple pie has more character.
But it all looked great.
Save yourself the expense and avoid this restaurant like the plague. Better yet, purchase yourself some oversized plates, turn on CBC radio 2 (hopefully vinyl tap) and get your cook on, spend 5 minutes coming up with suitable garnishes, open a few bottles of wine and have some friends over.
Yours truely,
Christopher

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