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Eat & Drink

Metro Eyesore

Posted by Greg Davis / November 25, 2008

Metro Grocery StoresYes, this is a rant. It's been over 3 months since it was announced that Dominion stores across the city will be switched over to the new "Metro" brand. I've been walking by this College & Crawford location this whole time and am astonished at what an eyesore their temporary sign is. I thought it was comical at first but not so much anymore.

Did they totally jump the gun by making the brand shift announcement but not being ready to actually show a change in their stores? The store flyer has already had announcements from the new ownership, welcoming customers to "see the changes" made already. Excuse me, but it looks about the same to me. Same stale feeling with mediocre product offerings and cellophane everything.

Even the name "Metro" irks me to no end. To totally give up the brand recognition of Dominion for a name that is confusingly similar to other city references doesn't make much sense. The change will surely cost millions. I hope they did their research and know something I don't.

I'll admit - Dominion always was my least favorite grocery chain around, and I'm skeptical that will change with the new branding. As far as grocery stores go, if I want good prices I'll go to No Frills or Food Basics; if I want quality I'll go to Fiesta Farms or Highland Farms. Dominion/Metro just has no competitive advantage. Maybe location. But I'd rather see them go out of business and have one of the aforementioned stores move in.

Discussion

49 Comments

Raymond / November 25, 2008 at 04:26 pm
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I shop at that Dominion almost every night. As with the Dome, I will continue to call all Dominion locations Dominion. I whole heartedly agree, this name change makes no sense at all. However I feel like this main picture is a little misleading. Not pictured below the sign is a fenced off area with a lift- preparations to finally change the sign.
Anna / November 25, 2008 at 04:30 pm
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Dominion: We're Fresh Perplexed (I've never forgiven them for the expiry label swapping scandal at the College & Crawford location).
Badbhoy / November 25, 2008 at 04:37 pm
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You're right, their only competitive advantage is location. But it's a big one. Until I gave up my car and moved to the city I had probably never been in a Dominion more than a handful of times. Not it is the only place I get groceries outside of some weekend trips to the markets. I do so reluctantly but how could I not shop there when they have THREE locations on my subway trip home?
Maria / November 25, 2008 at 04:38 pm
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Not only that, I used to shop almost every night at the one on Front and Church. They not only moved everything around making it all confusing to find stuff (they had already done this when they first sold them to the Quebec conglomerate), but the prices are outrageous. I was looking for cooking oil and it was so expensive it was ridiculous. There are some products that you can buy for cheaper at Whole Foods, which is totally counter intuitive and ridiculous. I've been going to Sobey's ever since and now only go to the "new" Metro when I need to go to the pharmacy.
Heather / November 25, 2008 at 05:01 pm
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But they have rolling baskets!

And are the closest 24 grocery store to me, and the ability to do my shopping at 3am always wins points with me.
bxmx / November 25, 2008 at 05:15 pm
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I go to the Bloor & Spadina location and NOT a fan of the new renovation. It's a lot cleaner right now.... but the beige stucco look on the exterior seems pretty 90s to me. Not what I would expect after reading a newspaper article about how Metro was bringing in a more youthful, modern look. Now Sobeys Urban Fresh on Bloor... that is one beautifully modern grocery store!
Laurence / November 25, 2008 at 05:17 pm
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Welcome to the world of corporate takeovers and streamlining. There's a little bit of CityNews-esque sensationalism in this post here though I'll give you credit that it was prefaced with a "This is a Rant" disclaimer. First of all, the name change was announced three months ago, but the official launch of the new brand happened only one month ago. At some stores, the sign change happened immediately, like at the College Park store, where it was converted within days. Is it realistic to expect a company to change all their signage in a month at every single store? Not to mention the photo attached clearly states the store is under renovation, which means they probably just haven't gotten to signage. As for the Metro name, it is very well known in Quebec... and if Montrealers aren't confused between getting onto the Metro and stepping into a grocery store, then I'm sure Toronto will do just fine. And last, Dominion/Metro has done well because of their locational advantage, but that in itself is a business decision. I tend to look upon Sobeys and Metro as being good grocery stores for locating their stores in urban locations that fit well in the built context. Sobeys has done extremely well with their urban markets in this regard. Metro/Dominion has done a decent job as well (Front St, College Park to name a couple) and they have some awesome deals once and awhile, like 5 for $10 Chunky soup with 10 bonus air miles? Score!
i / November 25, 2008 at 05:21 pm
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I live in Oakville, but I'm still getting fliers from both The Barn and Metro even though the store has already switched over.
Sean Galbraith / November 25, 2008 at 05:31 pm
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I still call them Miracle Foodmart. That's just how I roll.
handfed / November 25, 2008 at 06:06 pm
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Look folks, the best way to compete is: lower your prices! The prices at dominion/metro are at least 20% over their big competitors. Lower your prices, stock your shelves more often (bloor&spadina - terrible!), and maybe I'll come back...
handfed / November 25, 2008 at 06:24 pm
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Another comment: Bloor & Spadina location now has blue bins for plastic bag "recycling." Anyone got the 411 on these? Why don't they just switch to paper?
Jason / November 25, 2008 at 06:38 pm
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Yeah, the vinyl sign isn't great. But as mentioned, the final result is pretty fugly too. Here's the bloor and spadina location:

http://flickr.com/photos/21690300@N02/3059278049/

The money could have been spent developing house-label products (equality, our compliments) that aren't nasty.
Carrie / November 25, 2008 at 07:24 pm
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I hate how narrow the aisles are now, and how tall they've stacked the shelves. It feels very claustrophobic and is a total clusterfuck on a busy day. I really wish that Metro wasn't so close and convenient for me, because if there was a competing store in the same vicinity, I'd drop them completely in a heartbeat. In fact, I've actually been going out of my way as of late to shop at a Loblaw's, which is a much more pleasant experience.
Ryan L. / November 25, 2008 at 07:41 pm
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"Look folks, the best way to compete is: lower your prices!."

This kind of thinking is what has led to our current recession. It never used to be this way. At one time, QUALITY mattered. This obsession over price has forced manufacturing to relocate overseas or streamline as much as possible to limit employee costs.
milica / November 25, 2008 at 08:21 pm
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the architect/designer responsible should be fired and NEVER HIRED AGAIN, unless it's to stock the cereal isle.
chephy / November 25, 2008 at 08:27 pm
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"This kind of thinking is what has led to our current recession. It never used to be this way. At one time, QUALITY mattered. This obsession over price has forced manufacturing to relocate overseas or streamline as much as possible to limit employee costs."

Dominion does not excel in the quality department either. They're providing stuff that's not better (and often worse) than their competitors at higher prices. They're my least favourite chain, but they're the only grocery store around here within a 15-minute walking distance. And I do give them cudos for being open 24 hours.
Rich / November 25, 2008 at 08:32 pm
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Anna - What expiry date switching scandal? Do you have any more info on it?


And the Metro thing is so unspeakably dumb its not funny. I still have problems calling it Dominion instead of Miracle! When I think of metro I think of subways, civic centers, and guys who wear tight jeans, not an overpriced supermarket that sells crappy and overpriced hot foods.
TimTim / November 25, 2008 at 08:35 pm
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Hey the TTC newspaper has it's own grocery stores now?
Ryan L. / November 25, 2008 at 09:07 pm
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chephy, a lot of things can contribute to that higher cost. The two you mentioned, being open 24 hours and more urban locations are most definitely factors that affect the price of the products.

In my area the Dominion/Metro is by far the cleanest grocery store. The Loblaws nearby is terrible, I refuse to step foot in the Price Chopper for fear of getting food poisoning and the No Frills....well, it's a No Frills.

Yeah, they're more expensive, but I rarely see the 'cheaper' places as being cleaner with better produce. The one exception of course is the Dominion/Metro at Spadina/Bloor. Always poorly stocked, cleaned and maintained. Perhaps this is where people are taking their comparison from?
whaaaaaambulance / November 25, 2008 at 09:17 pm
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So the sign isn't ready yet. Whooooo cares?
There's so much else fucked up in the world and you choose to whine about this?
Corina / November 25, 2008 at 10:01 pm
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Speaking with (sorry I don't recall your name, you work at the Rosedale diner!) a girl who writes for City Bites, she mentioned that the No Frills at Dufferin/Dundas was her favourite grocer in town... she's reviewed a handful of grocery and food markets and picked No Frills as her top chain too.
Ryan L. / November 25, 2008 at 11:06 pm
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No Frills, being independently owned are really hit and miss. The one in the town I came from had the best and freshest produce by far.

The ones in the area I live now? I wouldn't buy anything other than prepackaged foods from the one closest to me. The other, while certainly better in terms of overall cleanliness, has near rotten produce and a very questionable dairy section.
ayl / November 26, 2008 at 12:03 am
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Having moved from uptown where the No Frills stores are suuuuuper large and clean, the new Metro does nothing for me. Not to mention the ridiculous pricings. Most of their sales are not even considered sales! I find the College Park location is always out of stock, which is understandable because there are so many condo buildings around the area. I find the Metro in the Ryerson campus to be much better. The lines though, they kill me.
Parkdale Screwface / November 26, 2008 at 12:23 am
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@Corina - That No Frills you speak of is actually on Dundas & Lansdowne, it's about 3 years old, and it will forever be KNOB HILL FARMS. No Frills in general are hit and miss. How about that one on King & Jameson. Goodness.

I liked metro when it was Dominion. The metro brand seems lame. But like someone said, SkyDome will always be SkyDome, and metro will stay Dominion.
Greg Davis / November 26, 2008 at 05:59 am
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Jason- that picture is awful.. is it 1983 or 2008?
ian / November 26, 2008 at 08:38 am
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How long until Honest Ed's goes under and they can put a Sobey's in it's place?
Cereal / November 26, 2008 at 09:18 am
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I cant believe how expensive the downtown 'Metros' and Sobey's are. Every item they carry is almost $1.00 above regular market pricing. Do yourself a favour and make the trip out to a No Frills or Price Chopper, the savings will more than offset the travel costs.
Gloria / November 26, 2008 at 09:34 am
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I'm still surprised how many people think a grocery store DOWNTOWN is going to be cheap. Is anything downtown generally cheaper?
Hamish Grant / November 26, 2008 at 09:47 am
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Greg: pssst... Food Basics is owned by Metro/A&P/Dominion. No Frills is owned by Loblaws/Great Canadian Superstore and Price Chopper is owned by Sobeys/IGA/Foodland. Just so you know where your food dollar is going.
Laura Bee / November 26, 2008 at 09:50 am
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Wow. What a crazy thread.
I used to love my Dominion in the burbs, and now that it is Metro I love it even more. They have been offereing incredible deals through air miles coupons, and free items for the last month, the store now has a better layout and it is clean as ever. If there is one area where I am willing to spend a little more money, it is on food (you are what you eat and all that). Metro has access to organic products that no one else has in the burbs, and it's clean! Many price choppers and no frills are just disguisting inside.

If you can't stand Metro, don't shop there. It is as easy as that kids.
James / November 26, 2008 at 09:52 am
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My local Metro is somewhat of an improvement. They've brought in a lot more high-end products appropriate to the neighborhood and the store is cleaned up.

Compared to sprawling Loblaws, I much prefer a grocery store that mostly sells groceries and not BBQs, lawn chairs, light fixtures, clothes, and kids toys. You should not have to walk a mile for a bag of milk.
uSkyscraper / November 26, 2008 at 10:13 am
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The Gristedes of Toronto!
AC / November 26, 2008 at 10:57 am
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I live in Little Italy and avoid this store if I can help it. I typically drive to the No Frills on Landsdowne. This Dominion/Metro is always packed and the lay-out of the check-out is ridiculuous. The prices do not justify the quality and it always seems to be out of stock of the items that I am shopping for. I hope one day that a No Frills opens in this location and an LCBO opens in the vacant former Rogers video.
Corina / November 26, 2008 at 12:31 pm
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re: No Frills ...right, Dundas and Lansdowne is the good one. And also the one in Dufferin Mall has a good reputation.

I gotta say, despite the prices, I love Fortinos and Longos, especially f you go to the ones in say, Woodbridge or Vaughan... where Italians demand good food, I guess? :)
graham / November 26, 2008 at 01:01 pm
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food basics is NOT cheap. their sale prices are rarely better than no frills base prices, especially on produce. everything else is massively expensive as well, and their house-label sucks balls. and at the gerrard square location, they are always incredibly understaffed at the checkout.

i'm lucky enough to live in close proximity to three other major grocery stores (no frills, loblaws, price chopper) around leslieville. i agree with a couple previous posters -- loblaws for experience, no frills for prices. the NF at gerrard/carlaw is more than decent.
rek / November 26, 2008 at 01:06 pm
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I only went to Dominion at Bloor/Spadina, or College/Crawford rarely, because the prices are just too high. It's convenient when you're bored and it's 11pm and you realize you need something, but otherwise I go to No Frills. I'll never go back to Sobey's though, their prices are insane.
Jeff / November 26, 2008 at 01:39 pm
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Metro has convenient locations and 24 hours. I am willing to pay more money for this. Love the reno at Bloor & Spadina. They managed to fit more selection into a tiny store.

As for the name? Not a big deal. The "Sears" at the Eaton Centre (formerly Eatons) has grown on people and the same will happen with metro. Is the name confusing? How often do you end up in a sandwich shop when you are looking for the train (Subway)?
Michelle / November 26, 2008 at 02:05 pm
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Honestly, who gives a crap? There has got to be something worth writing about happening in this city right. Please, go find it.
Michelle / November 26, 2008 at 02:08 pm
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Sorry, I meant "right now."
natalie / November 26, 2008 at 02:22 pm
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I'll go for Michael Angelos over "Metro" anyday.
Kayan / December 11, 2008 at 03:49 pm
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I shop at Dominions and now "Metro" quite often and honestly, I don't see the difference. They are both overpriced stores. By the way, Metro is not a "contemporary" shop and I don't see how the logo is worst than Dominions, they are both red and ugly. Metro has been around for years but it's a Quebec chain so it's not very "new".
Metro Sucks / January 21, 2009 at 07:00 pm
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The Metro at Front & Church has to be worst, slowest, most crappy grocery store in all of Toronto. Expect to wait 20 minutes to checkout even during slow times and forget about service, fresh products, or good value.
SuzyQ / March 7, 2009 at 07:21 pm
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A good thing at Metro on Front Street is the beef. The angus beef - - nice fresh selection. And at least they have a decent selection of sale-priced frozen fisth. Oh, and the metro potato chips rock.

Everything else is waaaaaaaaaaaaaay overpriced. 3.99 a pound for green peppers???? Helllooooo?
seriously replying to a comment from handfed / June 23, 2009 at 04:42 am
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im sorry was this a serious question? do you know nothing of what happened in the past 10 years? please pick up a newspaper, book, or a website that isn't based on complaining. they are trying to save the enviroment paper bags do nothing but destroy it they are also harder to carry and more expensive your comment has made me lose faith in the human race if someone can be this dumb we are doomed
mmmpickles / June 23, 2009 at 08:12 am
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Dear Seriously,
In case you forgot, last night at around 4am you wrote a really stupid comment based on a 8 month old comment. Thanks for the laugh!
Love, Me
Bob / June 29, 2009 at 03:19 pm
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pay attention to the prices ringing up at the cash register METRO always is a rep-off
almost every time you will be charged the full price at the cash on a discounted item.
Tim replying to a comment from Bob / February 12, 2010 at 04:35 pm
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Metro sucks because they are from Quebec! It's very simple...they are arrogant enough to ASSUME that the people in the rest of the country are morons!
I just looked at their flyer...um...THE SALE PRICES ARE HIGHER THAN THE REGULAR PRICES AT ANY COMPETITION! They'll go broke soon and then there'll be plenty of space available for decent shopping...
Aron / November 26, 2010 at 10:56 am
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Unfortunatley tim, metro makes money. Their sale prices are not higher i work there and every week i compare every flyer cause im a cherry picker. Sometimes they have sales that are not really sales but every grocery store does that.BTW i hate metro cause they treat their employees like shit, but i doubt their gonna go bankrupt cause they been posting profits throughout this whole recession.
CepeHith / January 22, 2012 at 07:32 am
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cheap for less buydesignerpurses-0121 with confident

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