Tab Energy Drinks, for a Cause

This is a neat marketing idea. I happened to be in Stylexchange on Yonge just north of Queen the other day and noticed a mini-fridge of Tab energy drinks.

While the pink can and the Tab logo was enough to grab my attention, what really made them stand out was the sign offering up a can to anyone who cared to make a small donation of a penny or more. Given that it was 30 plus outside, I was more than happy to depart with the change in my pockets.

Here's a photo of the fridge: