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EQ3 (Liberty Village)

Posted by Robyn Urback / Posted on September 7, 2012

eq3 liberty village torontoEQ3 (Liberty Village) has thrown itself into the Liberty Village furniture battle. With Casalife and West Elm already battling to deck out those Liberty Village one-bedroom-plus-dens, EQ3 unveiled its two-storey showroom just one week ago.

eq3 liberty village torontoThis is EQ3's second Toronto location, with its first over on King East that opened several years ago. This EQ3, however, has the added aesthetic bonus of occupying a 100-year-old former distillery, with the modern convenience (and perhaps slight tackiness) of an escalator carrying customers to the second floor.

eq3 liberty village torontoBut the most noteworthy aspect of this new location of the Winnipeg-based furniture company is its "store in a store" concept (or, at least, that's what EQ3 is calling it). The concept revolves around the company's partnership with Finnish design house Marimekko, which features textiles and products in colourful prints and bold designs. The Marimekko section of EQ3 Liberty Village is, essentially, the "store in a store," offering Marimekko duvet covers ($149), mugs ($22), and fabric by the yard. You can even find paper napkins with Marimekko's notorious Unikko print ($6.95) — talk about indulgent dining.

eq3 liberty village torontoThe rest of the first floor is stocked with small home essentials, including products from EQ3's new BASICS line (geared to budget-conscious first-time homeowners, no doubt) and selections from partnering brands such as Alessi, Vitra, Herman Miller, and Stelton. And Eames, of course, with that bold plastic elephant ($390) sitting proudly on display.

eq3 liberty village torontoBut in my opinion, EQ3's design aesthetic shines in its second-floor stock. These pieces — the fabric James rocker ($499), the Honeycomb ottoman ($179), the teak wood stools ($199) — were surely created with small spaces in mind, but don't skimp in terms of flair and functionality. Nearly all of the sectionals and sofas have low backs so as not to dominate cramped quarters, and many pieces have been designed with extra storage in mind.

eq3 liberty village torontoSince most pieces can be customized in terms of material and colour (80 fabrics, 41 leathers, and 19 accent fabrics), the upper level of EQ3 also boasts a swatch wall of sorts to help customers envision that "Mollie" chair in Cayman Slate.

eq3 liberty village torontoBut it's the lighting section that keeps me occupied throughout most of my visit (the most brilliant section) with all types of globe and block options at surprisingly affordable prices. For instance: the marble-base Cast floor lamp — which, granted, isn't the most unique design — is priced at a pretty decent $200. Or 28 packs of Marimekko paper napkins, to put it another way.

And if those lights down quite have you seeing stars, there's the custom-built 40' x 35' lighting installation in store that will surely brighten your visit.

eq3 liberty village torontoPhotos by Morris Lum

Discussion

14 Comments

Stra / September 7, 2012 at 02:55 pm
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note to EQ3 shoppers: the couch we bought from them - the material started coming apart after 1 year of very infrequent use. The "wood" used for the base of the couch was a little warped too from the get-go. Not worth $2,500.

And why at the base of EQ3 is there another bank? That's 3 in the vicinity. I expect Scotiabank now to lay claim to something soon. What a shit show Liberty Village is.
Joe replying to a comment from Stra / September 7, 2012 at 03:15 pm
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I purchased a couch from eq3 that cost upwards to $5000 and have had no issues with it for the 4 years I've (frequently) used it. Perhaps you shouldn't have cheaped out and your couch wouldn't be falling apart.

Also, how is offering residents banking options contributing to this supposed 'shit show'? Using the CIBC at King/ Duff is beyond repulsive, and walking out of your way to another bank is inconvenient at best. It's not the most accessible area, so why not fill it with stuff people would otherwise leave the 'hood for?
matt / September 7, 2012 at 03:20 pm
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Sometimes I wish I wasn't poor as fuck.
DepositFuk replying to a comment from Stra / September 7, 2012 at 04:49 pm
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All 5 major banks open in same vicinity whenever it is possible.

Are you new to Canada?

Stra replying to a comment from Joe / September 7, 2012 at 05:02 pm
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had I bought all the sectionals, $5k would have been the price tag, so as far as I know you and I likely have a similar couch and is similarly "cheaply" built - you just happen to have lucked out on just how cheaply built it is.
Stra replying to a comment from DepositFuk / September 7, 2012 at 05:04 pm
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"All 5 major banks open in same vicinity whenever it is possible." - and therein lies the rub about good old liberty village. Don't think newer areas like the distillery have provided similar "accommodations".
Stra replying to a comment from Joe / September 7, 2012 at 05:12 pm
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there's online banking of course. Or get an account that doesn't charge you any fees using machines that are not owned by your bank. Or yes, go to King/Duff - it's like 2 minutes away, or in the case of RBC, there's a brand new one at the base of DNA at King/Shaw - another 2 minute walk.
banksy replying to a comment from Stra / September 7, 2012 at 05:20 pm
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Distillery is a heritage site.
Im sure they have some conditions governing where they can put things.
Once that Canary district is finished, very adjacent to Distillery, rest assured there will be banks there.

Liberty Village isnt heritage.
Stra replying to a comment from banksy / September 7, 2012 at 05:28 pm
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gotcha. So Joe thinks I'm new to Canada because I don't travel outside of the "downtown core" where there are regular occurrences of all 5 banks opening on the same corner apparently, because I can't think of another area in the core that has this lovely "convenient" feature.
banksy replying to a comment from Stra / September 7, 2012 at 05:44 pm
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Right.

So if you know all this, why are you shocked to see another bank go in?

Its what happens in budding areas.
nom / September 7, 2012 at 06:21 pm
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would appreciate it you all got a life based on something other than your endless accoutering. God, it's tiring reading this stuff.
Johnny Cash 2.0 / September 11, 2012 at 10:27 am
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Cool store. I was looking for a coffee table but didn't see anything I loved. That's not to say there's not a lot of selection, I'm just after something pretty specific.

Pro cheapo tip: If you don't want to pay $400-600 dollars for a Herman Miller molded plastic chair, Kitchen Stuff Plus sells knock-offs for about $75 across the street.

ps. I agree that RBC is popping up everywhere. Was hoping the ground level commercial space at Queen and Gladstone would be something interesting, but nope, just another f-ing bank. Are people so lazy that they need a bank within spitting distance? Ever heard of online banking and direct deposits? Brick and mortar banks are a waste of time and money.
too bad / December 1, 2012 at 09:26 pm
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Went to this location to check it out the other day and was not impressed. Terrible music and sales associates who wouldn't leave me alone. blah.
seo tools vps / September 21, 2014 at 02:37 am
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What a information of un-ambiguity and preserveness of
precious familiarity concerning unexpected feelings.

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