Toronto Humane Society launches brilliant ad campaign

Ever wanted to get rid of a pet that turned out to be too much work? The Toronto Humane Society is here to help with the launch of a new service called Puppy Swap. The way it works is pretty simple: pick a dog, keep it for a while, and when you get bored, swap it out for a new one! No more tired old pets to deal with.

Does that sound promising or problematic? Hopefully you chose the latter. Without ruining the surprise, there's more going on with this new campaign from the THC, which deploys the idea of Puppy Swap to achieve something quite different altogether. Just make sure to watch the video until the end, please. And check out the website for more information. Kudos to Grip for some savvy creative work here.