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Now you can give Rob Ford coal for Christmas

Posted by Derek Flack / December 9, 2013

Rob Ford coalRob Ford loves Christmas, but it seems like the Toronto mayor has got himself on the naughty list this year, what with his drunken stupors and predilection for hard drugs. Poor old RoFo couldn't even join in any reindeer games at the Santa Claus parade for fear that his presence would set a bad example to the tots in the audience. It seems rather natural, then, that a local ad agency has found away to give our beleaguered mayor exactly what he deserves this Christmas: a pile of coal.

The basic website -- -- allows users to drop individual bits of coal into a stocking hung just for Ford. The gimmick actually has a charitable purpose, with the company matching each piece of coal deposited in the mayor's stocking with a $1 donation to purchase toys for kids in need (up to a modest $5000). Perhaps the best part, however, is that the exercise isn't solely digital. Once everyone has made their virtual coal donations, a very real pile of coal will be delivered to the mayor at City Hall on December 20th. He probably won't be there if the delivery comes in the morning, but it should be good fun anyway.



Jon / December 9, 2013 at 02:07 pm
They may not be the rocks Rob was hoping for but he definitely deserves each and every one - and that's no lie.
Moran eeghuzzar / December 9, 2013 at 02:57 pm
RobFo doesn't need coal: Renata warms up his gross, pink feet.
Mike / December 9, 2013 at 03:06 pm
Clicked and clicked again. I hope they actually deliver.
Tracy replying to a comment from Jon / December 9, 2013 at 03:10 pm
john Istheman / December 9, 2013 at 03:18 pm
Its a scam. Made it up so that people can feel good about doing something for children. READ THE SMALL PRINT!! * Max $5000.

They just purchased over 54,000 page views for $5000. The equivalent cost on Google would range from 10-15 thousand. But the are not done yet. As uninformed sites like yourselves propagate this, they will no doubt reach over 100,000 views.

So let me be clear.

Using Rob Ford's personal problems combined with xmas x the $5000 to children for a marketing scam

Nice. Merry xmas The BrainStorm Group
john Istheman replying to a comment from Mike / December 9, 2013 at 03:18 pm
Yea they will - maybe -- $5000 max in the fine print.
anonj / December 9, 2013 at 03:32 pm
John Istheman the article clearly says up to $5000, as does the website. Nothing sneaky or tricky about it. How exactly would you classify this as a marketing scheme? Giving money to charity and a clever idea to get some brand awareness? As for exploiting Rob Ford's personal problems. What a joke. He's made his illegal and morally questionable life choices quite public all by himself.

So let me be clear.

Your comment has no legitimacy.
Dan replying to a comment from john Istheman / December 9, 2013 at 03:36 pm
I was also skeptical of who was behind this campaign (political opponents or just an opportunistic private business?). Anything to do with Rob Ford these days is click-bait. It's a cheap cash-in on the agency's part but as long as they donate the $5000 as promised it's really just marketing their willingness to create content that will appeal to the lowest common denominator. It's a crude approach but there are definitely clients who will pay for that when they see manufactured "viral" content in the agency's portfolio.
Vinnie replying to a comment from john Istheman / December 9, 2013 at 03:39 pm
even if it is misleading (which it's not, really - the website makes it clear that it's a max of $5000), john Istheman, how is it a scam?

What about someone who buys 1000 widgets for $1000 and decides to sell them (to people willing to pay) for $2 each? Is that a scam, in your world?
Rick / December 9, 2013 at 04:08 pm
white people have way to much time on their hands.
Suzi / December 9, 2013 at 04:12 pm
If they want to give $5000 to a charity so they can get a tax receipt why don't they just donate the $5000 instead of trying to relate it to Rob Ford.

So there going to dump 5000 pieces of coal at city hall on December 20th. Is BOBs YOUR UNCLE going to pay for the clean up as well? or is that coming from my Tax Dollars?

Too bad there's kids involved. They could've had a nice warm fuzzy campaign for donating toys to kids, instead of associating it with Rob Ford. Pretty amateur.
Dan / December 9, 2013 at 04:14 pm
Any more clicks is useless they're already over $5000. Anyone that knows how to build an actual site for charity doesn't let me press the button over and over again.
Me / December 9, 2013 at 04:53 pm
Derek has no credibility left.
jaaaaat / December 9, 2013 at 06:21 pm
dan = me = suzi = rick = dave price
i cant read these comments anymore, thanks rob ford!
the lemur replying to a comment from jaaaaat / December 9, 2013 at 08:16 pm
So, don't read them.
Rod / December 9, 2013 at 09:50 pm
You Lefty's aren't painting yourself as being part of the human race. You're downright spiteful and malicious. Merry Christmas!
Bendober replying to a comment from Rod / December 9, 2013 at 10:04 pm
Yup. If it were some fag getting bullied by the Righties, they'd be screaming for legislation and protesting in the streets.
steve / December 10, 2013 at 08:00 am
Can you send it Kathleen Wynne? Dalton McGuinty? Shelley Carroll?
john Istheman replying to a comment from Vinnie / December 10, 2013 at 10:43 am
The irony (ohhh that is a funny pun. Get it coal - irony)

The problem is that they mislead people into thinking they are doing something good. But do so by lying.

OK misleading and letting people think each click is a dollar.
Better way / December 10, 2013 at 12:11 pm
Instead of a bag of coal, leave a flaming bag of Etobicoke dog shit on his front lawn as a warm thank you from the rest of the city
AJ / December 10, 2013 at 02:22 pm
Well, considering he's the best mayor Toronto has ever had. He's done more for this city than any other mayor has or will do.

He deserves a break.
Ron / December 10, 2013 at 06:08 pm
Who is paying for the coal to be delivered
Then it will be the people of The city & then coming out of tax payers
Then there will be another fee taken out of taxpayers money
for cleanup & the fees to take it to the dump.
Arturo / December 10, 2013 at 08:01 pm
And I hope that the city sticks the ad agency for a bill for the cleanup required, and/or they they take legal action against them in small claims court.

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