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That time when Toronto had Johnny Cash machines

Posted by Ed Conroy / January 25, 2013

2013125-lead-JCASH-FULL-STANDEE.jpgIn spite of many skeptics who claim it was merely an urban legend, revered gospel and country singing man in black Johnny Cash did actually lend his name and own brand credibility to Canada Trust's blossoming ATM roll-out in the mid-1980s. As in, I need money, let's hit a Johnny Cash machine.

TD Green MachineNow simply taken for granted, the novel ATM age really kicked off in the early 1980s when Toronto Dominion unveiled their "Green Machines," which were followed closely by the Scotiabank "Quickstop Cashstops." Just look at how utterly happy these ATM using people are.

As easy as it may be to Monday morning quarterback the questionable behaviors of previous generations, one of the more bizarre aspects of the old days were banker's hours. The majority of banks were only open from 9 a.m until 3 p.m., meaning most working people had no option but to line up to withdraw or deposit money at lunch time (and with no smart phones to pass the queue time, gasp!). ATMs were few and far between, and chances are if your bank had one, it was only accessible during business hours. Not only that, they were closed on weekends so if you missed taking out cash on Friday, weekend prospects dimmed to grim. In fact it's kind of impossible to imagine how people tolerated much less survived such a major inconvenience.

Mike McCurlie remembers that time well. After he and fellow band member at the time Daniel Lanois opened the Grant Avenue Studios in Hamilton, Mike was forced to detour into "writing and selling goofy jingles to help pay the bills." One of his first customers was Canada Trust. "At the time Canada Trust was aggressively advertising their hours, and I came up with the jingle 'We're open 8 'till 8, early and late, we're open Saturday's too.'" After the success of McCurlie's catchy business hours awareness campaign, they looked towards a much more ambitious project.

Devised by Canada Trust's marketing head Don Park, Rock-a-billy boom-chick-a-boom legend Johnny Cash was enlisted to put a name, face and homophone to Canada Trust's ATM strategy, and thus "I Walk the Line" became "Why walk the line?" Flown into Toronto and then chauffeured by limousine to Grant Avenue Studios, Cash made quite the impression during his short stay in Hamilton. "He walks into our studio" recalls McCurlie, "he's like 6'9 or something, really tall, wearing all black including a Cowboy hat and a bright turquoise neckerchief. I was the only guy in the control room and he looks at me and says in that wobbly voice he was famous for, 'Hi, I'm Johnny Cash.'"

Two different 30 second TV spots were recorded, with McCurlie's prized 1968 Martin A35 guitar standing in for Johnny's similar but absent axe. Amazingly, Canada Trust also created life size Johnny Cash cardboard standees which briefly appeared in branches until most of them ended up getting stolen or weather damaged.

Johnny CashAt the time, Johnny was a somewhat of fading star, with only a special guest appearance on The Muppets and TV movie Murder in Coweta County to remind people that he was still alive. During his short stint at Grant Avenue Studio, he apparently ventured into the Wentworth Street Tim Horton's, where he enjoyed a coffee undisturbed. "People probably just thought it was someone who looked like him, because there'd be no reason for the real Johnny Cash to be in a Timmy's on Wentworth," laughs McCurlie.

When Johnny Cash rejuvenated his career in the 1990s with a U2 collaboration and the American series of albums, people who recalled and spoke of Canada Trust's Johnny Cash machines of the mid-1980s were often derided or accused of fostering urban legends (this was before the internet was around to verify or further mystify subjects). It was a relief to find someone else who remembered those TV commercials, or the life-size standees, to ensure one had not lost their mind or perhaps Dallas-style dreamt the whole thing. Sadly the otherwise spiffy Hollywood bio-pic Walk the Line did not cover this amazing moment in Ontario pop culture history.

While old friend and band member Lanois went off to Los Angeles, Mike McCurlie found great success in those goofy jingles and his hugely successful company MJM Productions is a testament to that. In addition to Canada Trust, his other earliest clients included Pizza Pizza and African Lion Safari, both of whom have used his memorable jingles for more than 30 years.

So next time you are grumbling about someone taking an extra minute or two to make a deposit while queuing at the bank, just think of Johnny Cash and ask yourself "Why walk the line?"

Retrontario plumbs the seedy depths of Toronto flea markets, flooded basements, thrift shops and garage sales, mining old VHS and Betamax tapes that less than often contain incredible moments of history that were accidentally recorded but somehow survived the ravages of time. You can find more amazing discoveries at www.retrontario.com.

Discussion

11 Comments

matts / January 25, 2013 at 08:32 am
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the man in black had bills to pay like the rest of us
Mike / January 25, 2013 at 09:21 am
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Blogto finally has a great article on it! Kudos.
Me / January 25, 2013 at 10:05 am
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Well done Ed. Well written, researched and quite enjoyable. THIS kind of article is what BlogTO should stick to as some writers here can actually WRITE! Bravo Ed!! And Thank You. I also enjoyed how you brought out how spoiled today's entitled people are. lol.
Danno / January 25, 2013 at 12:17 pm
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Too bad one of other banks didn't compete by hiring Eddie Money.
Davina / January 25, 2013 at 01:34 pm
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This is just superb research and footage! I love it!
Em / January 26, 2013 at 10:32 am
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This was fantastic!!!
Ron replying to a comment from Me / January 26, 2013 at 11:21 pm
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Exactly what me said! Great article.
Anna F. / January 28, 2013 at 08:24 am
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Thank you for this! I kept telling the young'uns about Johnny Cash machines, and nobody believed me until now.
Ike / January 29, 2013 at 04:45 pm
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Fascinating! But please, please, please, there should be no apostrophe in "Saturdays" in your fourth paragraph. Please fix! It burns, IT BURNS.
Innovative Diebold ATM machines / February 26, 2013 at 06:11 am
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Hey great article.ATM machines have really become need of the day.Its an eyeopener was not really aware of this.Thanks for the sharing.Looking forward for more of these.
David L / March 1, 2013 at 12:08 pm
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Ed, just a clarification, the Pizza Pizza and African Lion Safari jingles were written by Dr. Alan Shiner (a cousin of mine). http://www.novasounds.ca/principals.html

Cheers!

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