City
TTC union launches $1 million PR campaign
The union representing 9,000 of the TTC's workers wants to make friends, and it's splashing the cash to make sure you know it. Amalgamated Transit Union Local 113 officially launched its first major advertising campaign, which includes cinema adverts, TV spots, and subway posters, at a press conference this afternoon.
The full theatrical video has been circulating on the online for at least a month, but other, shorter ads were also released today. The overall goal of the campaign, entitled "Protecting What Matters," is to draw attention to the maintenance staff, technicians, and cleaners, the union says aren't celebrated enough while making the union more appealing.
Visitors to the campaign website can win a monthly Metropass for watching and liking the ads on Facebook. (No subtlety there.)
The city recently decided to contract out 160 union cleaning jobs, saving itself roughly $4.2 million. Bob Kinnear, president of ATU Local 113, had threatened a "work to rule" period in protest, but that now seems to be on hold.
Speaking to reporters at today's launch, Kinnear didn't mince his words, saying the TTC has done a "piss poor" job of championing the efficiencies of its workers. Do you agree? Is the TTC too reluctant to sing the praises of its staff?
Check out the videos below. Pretty decent?
THEATRICAL - CINEPLEX ODEON FALL 2012
TELEVISION
Videos and screencap: Amalgamated Transit Union Local 113


Discussion
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The worst part is that its the workers who bear the brunt of the "I don't give a crap" attitudes of their union, since they're the ones facing the public everyday. Think Bob Kinnear had to deal with the public during the last strike? Only at press conferences - its the drivers who took the brunt of the abuse for their poorly thought out strike.
Crazy part is that in many respect, Ford will be given credit for this retreat by the unions. That's true to an extent, but in reality I think they did it to themselves. They got so arrogant that they even turned on the most union-friendly mayor we had in years, if not ever. Once they effectively chased Miller out of office and created the conditions that got Ford elected, they essentially sealed their own demise.
No doubt their members are thrilled about that.
I maintain the TTC is the worst first world system for any city our size on earth and part of the problem is a union that just loves to go on strike and fight any improvements. The fact that we don't have a smart card system is just shameful in 2012.
I'm not anti-union, but there are times that they need to be more flexible to a) not lose their jobs because of ideologues and b) to win the PR campaign against the person who's trying to get rid of them.
The worst are the ones working at the main repair yard where the public never goes except for Doors Open. Seeing the model worker working hard in slo-mo at repairing a streetcar in the ad was hilarious. They are among the laziest and most militant, with almost no oversight and not even the fear of dealing with the public.
They are most of the reason the drivers and ticket collectors (many of whom also have a bad attitude as we already know) take the brunt of the public's criticism, and they are the ones who were most in favour of wildcat job action just so they could keep their easy schedules.
No sympathy for any of them--they wore it out years ago. Privatize away!
That said, all of the anti-union types must remember that it was the union and labour movement that gave us all of the "rights" we have today (holidays, workweek, benefits etc...). It is these same unions/workers that are fighting to keep those rights which are withering as i write. The labour movement invented the middle class and the greatest threat to our economy/prosperity/lifestyle right now is the erosion of the middle class/the ever increasing gap between the rich and poor.
oh, and the union isn't destroying the TTC. The TTC is being destroyed by higher levels of government which refuse to fund it properly (in an attempt to choke it and the union, stoke public outrage and lead to calls for union busting/lower wages and eventually a sell-off to private concerns - it's called creating a crisis and I would hope most people would recognize this tired old trick by now).
The TTC is the least funded/subsidized transit system in north america. This sorry fact does give the TTC the honour of being the most efficient system in N.A. though!
about the commercial? it looks pretty damn good! most toronto/city media campaigns are an embarrassment.
disclaimer: i'm not in a union, i don't work for the TTC and i don't actually use it that much (especially with the warm winters i can ride my bike all year!).
The ttc is the only system in north america that has to rely on getting over 70% of their funding from fares. If the government properly funded the transit system, maybe you would see some improvements in service and an investment in a smart card system. Yall want your cake for free, but it's not the unions that are stealing it.
A vast majority of these token "collectors" sitting in their glass booths treat customers with a bad attitude when asked simple questions or asked to make change. I'm sorry, is it so hard to sit in your chair and answer a few questions or make change? Some of them are only making six-figure salaries ON OUR DIME
In other words, unions aren't fighting for worker's rights, they're selling them out. The government protects workers rights, not unions.
People love to compare the TTC to other systems around the world, but they never bother to learn about how much support these other systems receive from their governments.
I lived in Japan for several years and had the pleasure of using top-notch transit systems from one end of the country to the other. There are several reasons why the Japanese experience can't be replicated in Canada (culture, geography, density etc.), but it is crucial to note that they receive significant funding from various levels of government. And while there are some differences, mainly rooted in culture, in the relationship between organized labour and management over there compared to here, those employees are almost all unionized.
Firstly one of the biggest costs to the TTC are the salaries of their employees. I don't think anyone would begrudge a livable wage to anyone working for an essential service and helping our city function, but the number of TTC staff performing completely inefficient tasks is just mind boggling. Seriously, you need someone to sit in a glass booth watchiong people deposit tokens, breaking only to offer some surly words to a lucky rider??
The other, connected, problem is that the TTC union actively fights against all efficiency measures and any other modernisation project. It's only by keeping their work practices locked into a completely inefficent 1960's style that they are able to maintain their membership numbers. The sad thing is that if they were able to show even a little flexibility we would have a TTC better equipped for great customer service and a TTC with the capacity to grow, add extra services and employ staff in a productive manner.
As it stands, any time the TTC want to implement projects which would be beneficial to the riders the union are able to see that there is some extra money going around and demand their members get paid even more with the resulting extra union dues to swell the union coffers.
Probably the biggest problem is the one whereby the union has usurped the ability of the government to protect the rights of the workers. In the 21st century most governments have assumed ths role but again the TTC union are determined to keep things as they were in the bad old days.
Although I am generally pro-labour, I am no ATU 113 apologist. I can't stand the sight of Kinnear's slimy smirk, and have spent too much time in dirty stations, afraid to use filthy washrooms, waiting on buses and trains driven by surly employees to ever be one. I was also disgusted by the last wildcat strike when they walked out at midnight, effectively stranding people who had taken transit to their destinations that night. By no means do I think that all TTC employees are lazy, rude and/or incompetent, quite the opposite in fact, but I am also under no illusions as to the type of work culture that exists under many modern unions, with ATU 113 being a particularly good example.
Furthermore, I agree with you about the union's reluctance to modernize, or even consider privatizing the most basic of functions.
My point was/is that the union is only part of what's wrong with the TTC, although it often receives most, if not all, of the blame. If it were to be done away with, you can bet that salaries and working conditions would instantly and dramatically worsen. But there wouldn't be any noticeable improvement in the quality of service. Is the guy sleeping in the collection booth, only waking up long enough to snap at a tourist a problem? Definitely. But they're not the reason we don't have a downtown relief line, or subways under Queen or Eglinton yet. That comes down to a lack of political will, vision, and money.
People also need to start reading the history of unions and what they won for the rest of us; also, people need to stop being so gullible as to vote for neocons like Mike Harris that gut transit systems (New York state and New Jersey had neocon leaders, and transit spending wasn't cut in those places.) As well, people need to stop reading (and watching) neocon garbage fests like Sun News Network/Toronto Sun/National Post and believing that unions are the work of the devil.
who is now clawing back labour advances now that their neo-con falsities aren't paying off? your government. who will fight that? the people and workers represented by unions.
you're welcome.
like I said - i'm not even a big union guy (present day unions). I think they need to get their act together and work towards the embetterment for all rather than just clinging on, barely, to what they do have. I do have faith, though, that the economic climate of today will bring about a stronger, better union force.